Forrester

For eBusiness & Channel Strategy Professionals

Blog:The Brick-And-Mortar Renaissance

Since the 1970’s, retail stores have slowly undergone a digital evolution. POS systems replaced cash registers, credit cards became the payment norm, and security tags reminded shoppers to pay....

For eBusiness & Channel Strategy Professionals

Blog:Unleashing The Location Potential In Your Mobile Commerce App

The consumer appetite for smartphones shows no signs of slowing in 2011 and neither does the growth of the mobile channel at leading retailers. eBusiness leaders, who have been focused on replicating...

For eBusiness & Channel Strategy Professionals

Report:Location-Based Commerce: An Evolution In Mobile Shopping

Since the dawn of mobile commerce, retailers have dreamed of leveraging location-based services to deliver an immersive multichannel experience for in-store shoppers. Retailers have experimented with...

• Downloads: 1723

For eBusiness & Channel Strategy Professionals

Report:.Brand And The Impact For eBusiness

CMOs Must Drive Their Firms' Domain Strategy Now

A fundamental transformation of the way brands and consumers connect on the Internet is amid us. Icann, the authority responsible for Internet domains, has approved a plan to expand the 22 currently...

• Downloads: 381

For eBusiness & Channel Strategy Professionals

Blog:Hybris Secures An Additional $30M In Funding: What It Means

Today hybris announced it has secured an additional $30M in funding from two Silicon Valley VC giants (Meritech Capital Partners and Greylock Israel). This funding comes only 18 months after hybris...

For eBusiness & Channel Strategy Professionals

Report:The Coming Of HTML5

Why It's Time To Think Seriously About Using HTML5 To Differentiate The Desktop Shopping Experience

With broad support across smartphone and tablet devices, HTML5 is already underpinning many mobile web experiences. However, adoption of the technology on the desktop has been slow to date due to...

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For eBusiness & Channel Strategy Professionals

Blog:Calling eBusiness Technology Decision Makers - Forrester Needs Your Help

If you're an eCommerce technology decision-maker, we would love your help with our annual eBusiness technology investment panel survey. The survey is built to help eBusiness & Channel Strategy...

For eBusiness & Channel Strategy Professionals

Report:Market Overview: Mobile Commerce Solutions For Retail

In just two years, mobile commerce has matured from a nascent channel adopted by a few progressive companies to a critical commerce touchpoint. Today, mobile offerings must be both fully...

• Downloads: 1636

For eBusiness & Channel Strategy Professionals

Report:Optimize Your Mobile Business

Continuous Improvement: The Mobile eBusiness Playbook

Congratulations! Your mobile web store, iPhone, iPad, and Android apps are live and adoption has surpassed your wildest expectations. But what now? Business as usual is not an option, and change is...

• Downloads: 554
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For eBusiness & Channel Strategy Professionals

Report:The State Of Canadian Online Retail — 2013

Forrester has partnered with Canada Post and Shop.ca to evaluate the changing trends in online retail in Canada. On paper, the Canadian online retail market has been going through a renaissance,...

• Downloads: 168

For eBusiness & Channel Strategy Professionals

Blog:SunTrust Reboots Its Digital Platform With Responsive Design

With mobile and tablet usage now mainstream, a big hurdle for eBusiness professionals is how to scale digital experiences across consumer touchpoints without dragging development momentum to a near...

For eBusiness & Channel Strategy Professionals

Report:Is Your Site Ready For The Holidays?

Tactics To Ensure A Successful Online Holiday Season

The stakes do not get any higher for retail eBusiness professionals than during the holiday season. For many retailers, margins from Q4 revenue alone will make or break their annual goals, and online...

• Downloads: 314

For eBusiness & Channel Strategy Professionals

Report:The State Of Mobile Commerce Apps

mCommerce Apps Have Invigorated Cross-Channel Innovation, But What Lies Next?

At last count, 56 of the top 100 retailers in the US had developed an Android, iPad, or iPhone mCommerce application. The sophistication of these apps ranges greatly from basic store finders and...

• Downloads: 1754

For eBusiness & Channel Strategy Professionals

Blog:An NRF Retrospective

As the annual retail pilgrimage to the Jacob Javits Center draws to a close, I started wondering if anything has changed since last year. As I met with Forrester’s retail clients during the...

For eBusiness & Channel Strategy Professionals

Blog:Software App Stores And The Implications For eCommerce

For eBusiness leaders, software app stores represent a new and disruptive distribution channel for PC and Mac software. Three weeks ago, Apple launched its App Store for Macs, following in the...

For eBusiness & Channel Strategy Professionals

Report:Market Overview: Digital Commerce Solutions 2011

In the past, online transactions for digital product purchases differed little from physical product purchases, with the exception of the delivery method. However, today's digitally connected...

• Downloads: 1630
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For eBusiness & Channel Strategy Professionals

Report:Case Study: SunTrust Reboots Its Digital Platform

Responsive Web Design And Agile Development Prove A Winning Formula

With mobile and tablet usage now mainstream, Forrester believes that eBusiness teams must find time-to-market and cost efficiencies in their digital development processes. In previous research we...

• Downloads: 180

For eBusiness & Channel Strategy Professionals

Blog:HTML5 – Maturing Desktop Browser Support Opens The Door To Enhanced Commerce Experiences

  eBusiness and channel strategy professionals are no strangers to HTML5. Ubiquitous support for the next generation of open web technologies (HTML5, CSS3, and JavaScript) across...

For eBusiness & Channel Strategy Professionals

Report:The Forrester Wave™: Global Commerce Service Providers, Q1 2012

SapientNitro, Deloitte, And IBM GBS Lead, With A Strong Pack Of Contenders Close Behind

In Forrester's 72-criteria evaluation of the top 12 global commerce service providers (GCSPs), we found that SapientNitro, Deloitte, and IBM Global Business Services (GBS) led the pack with their...

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For eBusiness & Channel Strategy Professionals

Report:Integration Challenges For Mobile Commerce

When the iPhone launched four years ago and triggered off the acceleration of mobile commerce, eBusiness leaders, eager to get their feet wet, went looking for solutions. For many, transcoding or...

• Downloads: 564

For eBusiness & Channel Strategy Professionals

Blog:Have You "Signed In" With Facebook Recently?

The online registration page has always been a necessary evil. Despite the obvious need to collect customer information online, 11% of US adults have previously abandoned an online purchase either...

For eBusiness & Channel Strategy Professionals

Report:Optimize Your Mobile Banking Strategy

Continuous Improvement: The Mobile Banking Strategy Playbook

Congratulations! Your mobile banking web, iPhone, iPad, and Android apps are live, and adoption has surpassed your wildest expectations. But what now? Digital banking teams need to test and optimize...

• Downloads: 649
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For eBusiness & Channel Strategy Professionals

Blog:The State Of Canadian Online Retail 2013

Last week Forrester published a report on the state of online retail in Canada. We surveyed 1,103 adult online shoppers in Canada to understand what challenges the Canadian public face when shopping...

For eBusiness & Channel Strategy Professionals

Blog:Forrester Welcomes Adam Silverman to the eBusiness & Channel Strategy Team

After a long search, I am thrilled to announce that Adam Silverman has joined Forrester as a Principal Analyst to allow us to expand our coverage of commerce technology and services. Adam brings with...

For eBusiness & Channel Strategy Professionals

Blog:The Customer Has An SLA Too

JC Penney’s CEO Ron Johnson is hedging his bets that among other innovations, in-store iPads and iPods will help make his new concept stores a hip place for customers to hang out. Ron is not...