Forrester

For eBusiness & Channel Strategy Professionals

Report:Using Online Video To Drive Clicks And Conversion

A Guide To Approaching Or Revitalizing A Retail eCommerce Video Campaign

Shoppers are beginning to use online video to inform their purchases. Although consumer uptake is slow when compared with the wider acceptance of Internet video, online retailers are turning to video...

• Downloads: 982

For eBusiness & Channel Strategy Professionals

Blog:European eCommerce Gets A Collective Voice. Can It Grow Teeth?

I've written about the European Union's grand plans for eCommerce in the past. Much of what the European Commission wants to achieve is laudable and would be fantastic to see. After all, who...

For eBusiness & Channel Strategy Professionals

Report:Case Study: How Marks And Spencer Uses Online Video To Boost eCommerce

Online video is a success story. Next to the usage of social networking sites, watching online videos is one of the most used social media tools. Many companies have wondered how they can tap into...

• Downloads: 542

For eBusiness & Channel Strategy Professionals

Blog:DSGI Know How. Do you?

I’m intrigued by the recent launch of KnowHow.com. I’ve known it was coming for a while, but now that it’s here it’s not quite what I expected. However in a way it’s...

For eBusiness & Channel Strategy Professionals

Report:Agile Commerce Is Coming Of Age For European Retailers

No Matter What Their Maturity, European eBusiness Success Will Hinge On An Effective Cross-Touchpoint Strategy

The most visionary European multichannel retailers are beginning their transformation toward agile commerce and are reaching out to their customers on new touchpoints — mobile, social, etc....

• Downloads: 395

For eBusiness & Channel Strategy Professionals

Report:European Online Retail Forecast: 2011 To 2016

Online Retail Sales Growth In Europe Will Continue To Outpace Offline Growth For Years To Come

Online retail sales will continue to outperform overall retail sales figures in terms of percentage growth for many years to come in Europe. As the Web becomes an increasingly mainstream part of the...

• Downloads: 1484
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For eBusiness & Channel Strategy Professionals

Blog:Agile Commerce: Know It When You See It

  Here at Forrester, we’ve been evangelizing the concept of agile commerce for a while now, and we are working on a stream of research building on the concept and digging into exactly how...

For eBusiness & Channel Strategy Professionals

Report:Developing An Agile Business

Executive Overview: The Agile Commerce Playbook

Consumer behavior is changing. Customers are becoming increasingly connected and adopting growing numbers of touchpoints as they discover, explore, buy, and engage with brands and products. And...

• Downloads: 529

For eBusiness & Channel Strategy Professionals

Blog:Thinking of launching a daily deal? Just hold that thought and read this first...

In November 2011 Sucharita Mulpuru published a very well read Forrester research document entitled “The Myths and Truths About Daily Deals”. In this document she led with the...

For eBusiness & Channel Strategy Professionals

Blog:Managing the Cross-Touchpoint Customer Journey

It’s no great surprise that many retailers are reporting an increase in multi-touchpoint engagement from their shoppers this year in the run-up to Christmas. Our own Technographics® data...

For eBusiness & Channel Strategy Professionals

Blog:What does the arrival of the Chief Digital Officer mean to the eBusiness team?

I’ve been thinking, talking to clients, and reading a lot recently about the rise of the Chief Digital Officer. Most of my recent research has been concerning the shift we are seeing in leading...

For eBusiness & Channel Strategy Professionals

Blog:Don't Believe The Hype: 5 Trends to Watch (and 5 to Ignore) for On-line Retail in 2012

  Every year at Forrester we take a look ahead at the driving forces behind online retail and make some predictions about how we think things will evolve and we try and identify the key trends...

For eBusiness & Channel Strategy Professionals

Blog:Agile Commerce Is For Life, Not Just For Christmas

  EBay is now the latest entrant into the field of retail experimenters that are trialing the concept of a “virtual store.”  EBay joins Occado and Tesco in embracing the...

For eBusiness & Channel Strategy Professionals

Blog:The Lost Art Of Serendipity

ser·en·dip·i·ty  /ˌsɛr ənˈdɪp ɪ ti/ –noun 1. an aptitude for making desirable discoveries by accident. 2. good fortune; luck: the serendipity of getting the...

For eBusiness & Channel Strategy Professionals

Report:Four Steps To Your Agile Future

Strategic Plan: The Agile Commerce Playbook

Today's multichannel company faces enormous pressure to adapt to changing customer expectations and emerging competitive threats. Legacy channel-centric approaches and siloed organizations can no...

• Downloads: 323

For eBusiness & Channel Strategy Professionals

Blog:Our Mediocre Multichannel Mission

In celebration of the fact that my Forrester Boss, Patti Freeman Evans, was over this week in London, we thought we’d go on a multichannel retail shopping tour of London to see just how well...

For eBusiness & Channel Strategy Professionals

Report:Why The EU ePrivacy Law Will Not Kill eCommerce

Privacy Laws Force Rich Dialogue With Customers

In May 2011, the EU ePrivacy Directive came into effect across Europe. This directive has met with a mixed response at a national level, with some countries jumping to hit the deadline, some stalling...

• Downloads: 206

For eBusiness & Channel Strategy Professionals

Blog:Marks And Spencer's "Plan A" Doesn't Specifically Mean "Agile." But It Could.

 I’m constantly searching for great examples of agile commerce practitioners. These are hard to find, and it’s rare to come across any one organization that exemplifies everything...

For eBusiness & Channel Strategy Professionals

Blog:How Agile Are You Feeling?

  Here at Forrester we’ve spend a lot of time this year evangelizing a new approach to multichannel commerce – one that we call agile commerce. The fundamentals are outlined here in...

For eBusiness & Channel Strategy Professionals

Report:European Online Retail: Five Trends To Watch In 2013

European eBusiness Executives Must Embrace A Multi-Touchpoint Reality

European retail eBusiness executives face a time of unprecedented change. The range of touchpoints that customers use to discover, explore, buy, and re-engage with brands is growing by the day. New...

• Downloads: 341

For eBusiness & Channel Strategy Professionals

Blog:Why you shouldn’t rush out and hire a CDO

Chief Digital Officer (or CDO) is the latest in a long line of snazzy C-level titles to emerge over the last few years. At Forrester we’ve been watching this trend for a while now and have made...

For eBusiness & Channel Strategy Professionals

Blog:ePrivacy Legislation Gets (Marginally) Clearer

  The  May 26th UK deadline for compliance to the EU ePrivacy Directive has come and gone. The result? Confusion among eBusiness executives. Some action. Some sites are informing us of what...

For eBusiness & Channel Strategy Professionals

Blog:Is Anyone In The UK Actually Using QR Codes?

Intrigued by a lot of what I’ve been reading recently, I’ve started looking for evidence of QR codes transforming how shoppers are interacting with retailers. The thing is all the...

For eBusiness & Channel Strategy Professionals

Report:Driving Agile Commerce Transformation

Continuous Improvement: The Agile Commerce Playbook

Organizations face a number of roadblocks to executing on an agile commerce vision. Legacy technology, siloed KPIs, and a lack of understanding of how customers really use emerging touchpoints can...

• Downloads: 341

For eBusiness & Channel Strategy Professionals

Report:European Online Retail: Adopt A Local Approach

A Solid Understanding Of Customer Expectations And A Localization And Differentiation Strategy Are The Keys To Success Across Europe.

Despite some commonality in currency and legislation, there are some notable differences in customer shopping behavior and market trends across the various European online retail markets. eBusiness...

• Downloads: 883