Customer Relationship Management (CRM)

CRM systems leverage technology to organize and synchronize marketing, sales, customer service, and technical support processes, helping organizations reduce costs and improve efficiency. Forrester provides advice on how to plan, justify, evaluate, implement, and improve areas like sales force automation and sales effectiveness, customer service and support, customer self-service and assisted service, and multichannel management. Research coverage includes CRM architecture, strategy, deployment, and services.

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  • Masami Kashiwagi
  • Tech Sector Economics

  • For Security & Risk Professionals

    Report:Japanese Firms Refocus On Business Continuity/Disaster Recovery Post Earthquake

    The Emergence Of Pay-Per-Use Models Increases Business Continuity/Disaster Recovery Adoption Rate

    Masami KashiwagiNovember 4, 2011

    The devastation of Japan's largest earthquake and tsunami has forced Japanese firms to focus on and invest in business continuity and disaster recovery (BC/DR). Prior to the earthquake, many...

    • Downloads: 158

  • For Security & Risk Professionals

    Report:The Business Process Outsourcing Market In Japan

    Industry Changes Will Drive Opportunities For Vendors

    Masami KashiwagiSeptember 4, 2012

    The business process outsourcing (BPO) adoption rate among Japanese organizations has always lagged that of North America and Western Europe, despite the relative maturity of the Japanese market. But...

    • Downloads: 115

  • For Security & Risk Professionals

    Report:Japan Cloud Computing 2010: End User Adoption Trends

    Masami KashiwagiSeptember 1, 2010

    This document provides an overview of cloud computing end user adoption trends in Japan for vendor strategists. The report is based on findings from a cloud computing survey targeting Japanese...

    • Downloads: 33

  • For Security & Risk Professionals

    Charts & Figures:Forecast: Japan BC/DR Market 2010 Through 2015

    The Emergence Of Pay-Per-Use Models Increases Business Continuity/Disaster Recovery Adoption Rate

    Masami KashiwagiNovember 4, 2011

  • For Security & Risk Professionals

    Report:The Data Center Services Market In Japan, 2013 To 2016

    Providers Must Address Energy Efficiency And Governance To Thrive

    Masami KashiwagiDecember 4, 2012

    Over the past 18 months, all of the significant data center players in the Japanese market -- telcos, vendors, service providers, and systems integrators (SIs) -- have been aggressively investing in...

    • Downloads: 125
 
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