Forrester

For Marketing Leadership Professionals

Report:Market Overview: 2011 Social Media Platforms For B2B Tech Marketing

Despite A Dynamic Landscape And Confusing Buzzwords, B2B Tech Marketers Can Select The Platforms That Best Meet Their Needs

The large and diverse ecosystem of social media platform technologies is undergoing rapid change. As customer needs and technologies evolve, suppliers are feverishly consolidating, integrating, and...

• Downloads: 1326

For Marketing Leadership Professionals

Report:Spotlight On Award-Winning Communities

Processes: The B2B Online Community Playbook

This report showcases the exemplary community processes into practice by Forrester's 2011 Groundswell Award winners and finalists. These community leaders did not achieve success by luck, rather they...

• Downloads: 493

For Marketing Leadership Professionals

Report:2012 Social Technographics® Of Your B2B Community Prospects

Landscape: The B2B Online Community Playbook

B2B marketers have the difficult task of reaching multiple individuals at different seniority levels and roles across a company in order to influence a technology purchase decision. In addition,...

• Downloads: 408
• Comments: 4
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For Marketing Leadership Professionals

Blog:Submit Your Entry For Forrester's 2012 Groundswell Awards!

Today we officially launched Forrester's 6th annual Groundswell Awards! Since I cover B2B tech social media/online community research, I am always looking for interesting examples of how B2B...

For Marketing Leadership Professionals

Report:How To Interact With Tech Community Members

Tech Marketers Can Guide BT Buyers To Positive Business Outcomes Through Community Interactions

Many tech B2B companies have realized that a strategy of "build the community and they will come" typically fails. Choosing the right content, understanding members' linkages and interactions, taking...

• Downloads: 253

For Marketing Leadership Professionals

Report:Your Community Upgrade: From Experiment To Strategic Approach

Vision: The B2B Online Community Playbook

This report is designed to help you revisit your strategy for engaging with customers through online communities and discussion forums, and demonstrate why your success will be based on taking the...

• Downloads: 521
• Comments: 1

For Marketing Leadership Professionals

Blog:You Get Out Of Your Community What You Put Into It.

For the first time since I started my analyst role at Forrester in 2011, community conversations have surpassed social media conversations during my client meetings. Online communities and...

For Marketing Leadership Professionals

Blog:You Get Out Of Your Community What You Put Into It.

For the first time since I started my analyst role at Forrester in 2011, community conversations have surpassed social media conversations during my client meetings. Online communities and...

For Marketing Leadership Professionals

Blog:Event Season Has Sprung

For many, spring brings visions of robins, tulips, Easter bunnies, and longer days. For Forrester analysts, it marks the beginning of what I like to call "event season," which officially kicks off...

For Marketing Leadership Professionals

Blog:A Wild And Crazy Week For Technology Marketers

I am back from a very relaxing vacation on the Oregon coast and cannot believe all that has happened during that short time. Google purchases Motorola, HP gets out of the PC business, an...

For Marketing Leadership Professionals

Blog:From Social Media Marketer To Social Media Analyst...

I am absolutely thrilled to publish my very first blog as a Senior Analyst here at Forrester and am looking forward to providing you with a lot of exciting research and...

For Marketing Leadership Professionals

Blog:Jump Start Your Online Community

  Over 40% of business technology decision-makers indicate that support forums, discussion forums, and professional social networks influence them throughout their online journey. Yet many...

For Marketing Leadership Professionals

Blog:Tech Marketers Have A Reason To Love LA...The Forrester 2012 Marketing Leadership Forum!

I am embarrassed to admit that I have lived in the California Bay Area for 18 years and have yet to venture outside of the Los Angeles airport. Some have told me that I "am not missing much," yet...

For Marketing Leadership Professionals

Report:The SMART Tech Selection Guide For Community Marketers

Tools And Technology: The B2B Online Community Playbook

Many IT managers tell us that marketers seem quick to jump to technology selection without first articulating the business reason for or the organizational impact of those choices. On the other hand,...

• Downloads: 59

For Marketing Leadership Professionals

Blog:Top Twelve B2B Tech Social Marketing Highlights Of 2012

Last January, I kicked off 2012 with a report titled “The New Year Of Social Marketing”. The theme of that report was that B2B marketers would begin to emphasize the “social”...

For Marketing Leadership Professionals

Report:Social Media Amplifies Your B2B Buyers' Experiences

Incorporate Social Media Intelligence To Influence The Perception Of Your Tech Brand

In today's digital and social age, your customers' perception of your brand is shaped by their total personal experience as well as the experiences of others. Social media amplifies these experiences...

• Downloads: 609
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For Marketing Leadership Professionals

Report:Design Your B2B Community For Maximum Engagement

Executive Overview: The B2B Online Community Playbook

This playbook provides you with a strategy framework, road map, and the tools to establish a healthy and active online B2B community that delivers value to prospects, customers, and peers at each...

• Downloads: 383
• Comments: 2
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For Marketing Leadership Professionals

Report:Are Events Dead? Not If You're A Tech Buyer

Marketers Should Look To Combine Them With New Social Media Marketing Tactics, Including Hybrid Or Virtual Events

Physical in-person events historically have been a crucial way for high-tech companies to communicate the value of products and services to customers and prospects. Forrester's Q1 2011 US And...

• Downloads: 370

For Marketing Leadership Professionals

Blog:Show Off Your Innovation, Creativity, and Brilliance. Enter the 2011 Groundswell Awards!

The 2011 Forrester Groundswell Awards is in full swing and the deadline for entries is August 3. This is right around the corner, so I am posting a "shout out" to all of you fellow B2B tech marketers...

For Marketing Leadership Professionals

Report:Socializing The Technology Adoption Cycle

B2B Marketers Can Influence Buyers' Adoption Stages With Social Media

Technology marketers face the ongoing challenge of how to align content touches with their customers' preferences for information sources. Social media heightens this challenge because poorly aligned...

• Downloads: 388

For Marketing Leadership Professionals

Blog:The Art Of Listening

"It is the province of knowledge to speak, and it is the privilege of wisdom to listen" - Oliver Wendell Holmes I had the privilege of wisdom to listen to many individuals from various B2B and B2C...

For Marketing Leadership Professionals

Report:The New Year Of Social Marketing

2012 Investment In Social Media And Communities Remains Strong

Tech marketers may not be forthcoming about their organizations' New Year's resolutions, but Forrester's Q4 2011 B2B Marketing Organizations And Investments (MOI) Survey provides strong indicators...

• Downloads: 481
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For Marketing Leadership Professionals

Report:Align Your B2B Community Marketing With Your Customers' Life Cycle

How, Why, And When Your Buyers Tap Into Communities

Communities provide the interactions and content that buyers seek when they want to discover, explore, and engage with a brand. But business-to-business (B2B) marketers often hesitate to interact...

• Downloads: 113

For Marketing Leadership Professionals

Report:The Essential Steps To Community Success

Road Map: The B2B Online Community Playbook

In this report, we provide you with a comprehensive road map to guide you through each essential step to build a strategy to revive your current online community or to launch a new one. Follow this...

• Downloads: 234
• Comments: 2
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For Marketing Leadership Professionals

Blog:Introducing CLICK For Customer Communities

Join me for an interactive webinar on Tuesday, March 27 at 10am PT/1pm ET on a new Forrester framework for building an online community called "CLICK." CLICK is a new approach tech marketers can use...