Forrester

For eBusiness & Channel Strategy Professionals

Report:Best Practices In Mobile Banking

Processes: The Mobile Banking Strategy Playbook

The critical question for many digital banking teams after they build mobile banking is how to encourage customer adoption and use. Forrester spoke to eBusiness executives at banks about the current...

• Downloads: 651

For Sourcing & Vendor Management Professionals

Report:APeJ IT Services Report: 2010

This document provides vendor strategists with an overview of the IT services market in APeJ in 2011. The research is based on interviews with key MNCs and local vendors in the Asia Pacific IT...

• Downloads: 39

For CIO Professionals

Report:Public Sector Market Analysis: Pakistan

This document provides a comprehensive background of the dynamics in the public sector market in Pakistan. This analysis will allow vendor strategists to address market opportunities in Pakistan more...

• Downloads: 9
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For eBusiness & Channel Strategy Professionals

Report:Building Next-Generation Mobile Banking

Tools And Technologies: The Mobile Banking Strategy Playbook

Even the best mobile strategy can be a victim of poor execution. Managing technology is hard enough, but as new phone features and capabilities crop up seemingly every day, navigating the ever...

• Downloads: 810
• Comments: 1
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For Customer Experience Professionals

Report:Case Study: Aetna Drives Consumer Engagement Through Its Member Cost Estimator Tool

As health insurance plans get more complex and members' responsibility rises, insurers struggle to meet members' needs for accurate plan- and member-specific cost estimates for medical services. In...

• Downloads: 409

For Infrastructure & Operations Professionals

Report:Case Study: Sharp HealthCare Embraces IT Service Management For Life Or Death Situations

The healthcare industry is faced with the challenge of integrating all its informational resources from across notoriously siloed operations. Existing tribal knowledge, multiple applications...

• Downloads: 293

For CIO Professionals

Report:Public Sector Market Analysis: Pakistan Data Tables

These are the data tables for the report "Public Sector Market Analysis: Pakistan." The report provides a comprehensive background of the dynamics in the public sector market in Pakistan. This...

• Downloads: 4
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For Infrastructure & Operations Professionals

Report:Updated 2011: A Sample IT Infrastructure And Operations Balanced Scorecard

The Balanced Scorecard is built around four dimensions that have been adjusted for use in information technology: the value perspective, the customer orientation perspective, the operational...

• Downloads: 62

For Marketing Leadership Professionals

Report:3D Beyond TV

Identifying Opportunities Beyond The Big Screen

3D-enabled TVs are in stores now, with manufacturers betting heavily that 3D will be a reason for consumers to upgrade their primary set. Audiences are starting to take an interest in 3D content, but...

• Downloads: 438

For CMO Professionals

Report:B2B CMOs: Make Marketing Automation A Catalyst For Alignment With Sales

Use Forrester's Marketing Automation Maturity Model To Map Your Strategy

Business-to-business (B2B) marketers use technology to aggressively push more leads into the top of the sales funnel. Businesses have changed their buying behavior, and while the capabilities of the...

• Downloads: 874

For eBusiness & Channel Strategy Professionals

Report:Website Functionality Benchmark 2012: US Online Grocers

Forrester Applies Its Website Functionality Benchmark To The Sites Of Four US Online Grocery Stores

Forrester evaluated the grocery websites of the four most frequently used online grocers based on Forrester Consumer Technographics® data — AmazonFresh, FreshDirect, Peapod, and Safeway...

• Downloads: 332
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For Customer Insights Professionals

Report:Consumer Attitudes Toward Loyalty Programs Deteriorate

Landscape: The Customer Loyalty Playbook

Consumers join programs of brands they like, but they limit their participation to only a few programs and are motivated by the desire to seek out discounts. Since 2008, consumer attitudes toward...

• Downloads: 846

For CIO Professionals

Report:Turkey Public Sector Market Analysis

This document provides a comprehensive background of the dynamics in the public sector market in Turkey. This analysis will allow vendor strategists to address market opportunities in Turkey more...

• Downloads: 35
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For Sourcing & Vendor Management Professionals

Report:The Forrester Wave™: Business Technology Transformation, Q3 2012

The Majority Of The Vendors Are Leaders In This Emerging Market

Today, business transformation is often about technology transformation. At the very least, business transformation is always technology-enabled, so what sort of consultants can best help clients...

• Downloads: 947
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For Application Development & Delivery Professionals

Report:The Future Of Solution Architecture, Part 2: User Roles Within A Business Capability

Design Around User Roles, Not Application Silos

In the siloed application mindset of 20th-century solution models, a key design question is, "How should we build the user interface (UI) for this application?" By contrast, the appropriate design...

• Downloads: 1023

For Customer Experience Professionals

Report:Executive Q&A: Customer Experience Design

The right customer interactions, implemented the right way, don't just happen. Instead, they must be actively designed. This requires learning — and then sticking to — the steps in a...

• Downloads: 480
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For Infrastructure & Operations Professionals

Report:Blockbuster Deals Reshape The Storage World

2010 Storage Acquisitions Yield Three Lessons Learned For I&O To Apply To 2011 Storage Strategies

Acquisitions have long been a part of the storage vendor landscape. But 2010 and the first part of 2011 saw an explosion of huge deals from almost every storage vendor. There are few independent...

• Downloads: 505
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For CIO Professionals

Report:Oracle's Journey To Cloud Computing: Denial, Defiance, Acceptance . . . Dominance?

Following the recent successful integration of its latest acquisitions, Oracle is ramping up its marketing messages around cloud enabling enterprise data centres via what it is positioning as an...

• Downloads: 28

For CIO Professionals

Report:Aligning Business And IT Around Innovation

Innovation Isn't Just About New Products

More than 95% of the enterprise budget decision-makers Forrester surveyed indicated that increasing IT capacity and resources for innovation is on their agenda for the next year, according to our...

• Downloads: 491

For Application Development & Delivery Professionals

Report:Hiring Creative Developers

10 Questions You Should Ask Prospective Developers

High-performance software development organizations get that way because of their culture. One of the most important ways that frontline managers can help evolve a culture toward high performance is...

• Downloads: 356

For Marketing Leadership Professionals

Report:Case Study: PagesJaunes Embraces The Local Social Web To Drive Mobile Product Innovation

The French Yellow Pages Firm Is Turning Mobile Market Disruption Into Competitive Advantage

Local and social trends are converging and are strong mobile catalysts: These factors have accelerated the importance of mobile to PagesJaunes and its customers. The French yellow pages company has...

• Downloads: 442

For Sales Enablement Professionals

Report:Make Competitive Intelligence Sales-Ready Using Forrester's Customer Conversation Framework

Engineering Valuable Content For Sales Enablement Success

Competitive and market intelligence (CMI) leaders and their teams currently structure the bulk of CMI content around a product point of view, forcing sales teams to figure out how and when to build...

• Downloads: 509

For Sourcing & Vendor Management Professionals

Report:Understand Oracle Better To Marshal Maximum Software Negotiation Leverage

Savvier Buyers Can Get A Better Deal From This Powerful Supplier

Welcome to Oracle "May-nia," the final month of Oracle's financial year during which Forrester estimates the company will sell around $4 billion in software. If you're one of the many sourcing and...

• Downloads: 331

For Infrastructure & Operations Professionals

Report:Cisco's Smart+Connected Communities Strategy (Part 1): Supporting Growth In Emerging Markets

Cisco's Smart+Connected Communities strategy has moved beyond concept stage with real business opportunities now emerging in several key hypergrowth markets. As distinct from other vendor's attempts...

• Downloads: 17

For Marketing Leadership Professionals

Report:Western European Online Display Advertising Forecast, 2011 To 2016

Rich Media And Video Are The Future Of A Growing But Slowing Market

European online display ad spending will grow at a CAGR of 13% over the next five years — driven by massive increases in spending on video and rich media advertising. The three largest display...

• Downloads: 399
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