Customer Relationship Management (CRM)

CRM systems leverage technology to organize and synchronize marketing, sales, customer service, and technical support processes, helping organizations reduce costs and improve efficiency. Forrester provides advice on how to plan, justify, evaluate, implement, and improve areas like sales force automation and sales effectiveness, customer service and support, customer self-service and assisted service, and multichannel management. Research coverage includes CRM architecture, strategy, deployment, and services.

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36 results in Reports

  • Customer Relationship Management (CRM)
  • Forrester Wave
  • For Sourcing & Vendor Management Professionals

    Report:The Forrester Wave™: Salesforce.com Implementation Services, Q2 2013

    Comparing The Top 10 Salesforce.com Implementation Services Options Worldwide

    In Forrester's 45-criteria evaluation of salesforce.com (SFDC) implementation services providers, we identified the 10 most significant salesforce.com implementation partners — Accenture,...

    • Downloads: 60
  • For Sourcing & Vendor Management Professionals

    Report:The Forrester Wave™: EMEA Workplace Services, Q2 2013

    Providers Driving Workplace Services In EMEA

    Workplace services are rapidly evolving far beyond their origins in desktop and desk-side management toward a post-desktop future in which end users' consumer-derived expectations dominate the...

    • Downloads: 123
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:The Forrester Wave™: North American Workplace Services, Q2 2013

    Evaluating Leading Providers Amidst A Category Redefinition

    Workplace services are rapidly evolving far beyond their origins in desktop and desk-side management toward a post-desktop future in which end users' consumer-derived expectations dominate the...

    • Downloads: 166
  • For Sourcing & Vendor Management Professionals

    Report:The Forrester Wave™: Global Workplace Services, Q1 2013

    Evaluating Leading Providers Amidst A Category Redefinition

    Workplace services are rapidly evolving far beyond their origins in desktop and desk-side management toward a post-desktop future in which end users' consumer-derived expectations dominate the...

    • Downloads: 252
    • Rating:
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: CRM Suite Customer Service Solutions, Q3 2012

    How The Top 18 Solutions Stack Up

    During the past five years, the customer service capabilities of customer relationship management (CRM) suite solutions have greatly matured as vendors have focused on solidifying the foundational...

    • Downloads: 1433
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: CRM Suites For Midsize Organizations, Q3 2012

    The 18 Providers That Matter Most And How They Stack Up

    During the past five years, the customer relationship management (CRM) solutions market has experienced considerable growth and turmoil, including significant vendor consolidation and a rapid rise in...

    • Downloads: 1119
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: CRM Suites For Large Organizations, Q3 2012

    The 17 Solutions That Matter Most And How They Stack Up

    During the past five years, the customer relationship management (CRM) solutions market has experienced considerable growth and turmoil, including significant vendor consolidation and a rapid rise in...

    • Downloads: 1405
  • For Customer Experience Professionals

    Report:The Forrester Wave™: EFM Satisfaction And Loyalty Solutions, Q3 2011

    Medallia And MarketTools Lead With Strong Performers Close Behind

    In Forrester's 76-criteria evaluation of enterprise feedback management (EFM) satisfaction and loyalty solutions, we found that Medallia and MarketTools led the pack with comprehensive software...

    • Downloads: 785
  • For Application Development & Delivery Professionals

    Report:Community Platforms Extend Customer Service Solutions For Increased Satisfaction Ratings

    The Forrester Wave™: Community Platforms, Q4 2010

    Organizations strive to differentiate themselves by delivering an outstanding customer service experience. Community platforms allow customers to interact with peers to share information, solve...

    • Downloads: 315
  • For Sourcing & Vendor Management Professionals

    Report:The Forrester Wave™: Salesforce.com Implementation, Q2 2011

    In A Rapidly Changing Market, Forrester Sees Increasing Vendor Differentiation

    To help clients with complex, enterprisewide salesforce.com initiatives, Forrester recently evaluated the offerings of 11 leading service providers. In this 46-criteria evaluation of salesforce.com...

    • Downloads: 1565
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: CRM Suites Customer Service Solutions, Q3 2010

    Forrester evaluated the customer service and support capabilities of 19 leading CRM suite solutions against 196 criteria. Customer service and business process professionals face a diverse range of...

    • Downloads: 2961
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: CRM Suites For Midsized Organizations, Q2 2010

    Many Choices With Robust Functionality And Sensible Price Points

    Forrester evaluated 19 leading customer relationship management (CRM) suite solutions against 516 criteria reflecting the requirements of midsized organizations. We found that vendors in the Leader...

    • Downloads: 2309
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: CRM Suites For Large Organizations, Q2 2010

    A Crowded Market Means Lots of Choices For Buyers

    Forrester evaluated 18 leading customer relationship management (CRM) suite solutions against 516 criteria reflecting the requirements of large organizations. We found that heavyweight Leaders Oracle...

    • Downloads: 3171
  • For Enterprise Architecture Professionals

    Report:The Forrester Wave™: Global Banking Platforms, Q1 2009

    A Compact Group Of Banking Platforms Offers Agile Banking Support

    Forrester evaluated world-leading banking platform products across 108 criteria and found that Infosys Technologies with Finacle, TCS Financial Solutions (TCSFS) with TCS BaNCS, and Temenos with T24...

    • Downloads: 1946
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Customer Service Software Solutions, Q4 2008

    Define The Customer Experience Before Choosing A Vendor

    Forrester evaluated the leading customer service solution vendors across an average of approximately 180 criteria and found that the vendors still need to be grouped into three groups: interaction-,...

    • Downloads: 2789
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Sales Force Management, Q4 2008

    Our Evaluation Uncovers Several Leaders That Suit A Variety Of Sales Needs

    Forrester evaluated leading sales management solutions against 214 criteria and three scenarios: 1) multichannel sales force management; 2) direct sales force management; and 3) indirect sales force...

    • Downloads: 1182
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Enterprise CRM Suites, Q3 2008

    Buyers Face Difficult Choices In A Crowded Market

    Forrester evaluated leading enterprise CRM suite solutions against 516 criteria and found that with the latest releases of their solutions, Oracle's Siebel and SAP maintain their status as Leaders...

    • Downloads: 3215
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Midmarket CRM Suites, Q3 2008

    Solutions From Microsoft, Oracle, RightNow, And Salesforce.com Lead The Way

    In Forrester's 517-criteria evaluation of midmarket customer relationship management (CRM) solutions, we found that Oracle's Siebel CRM Professional Edition and CRM On Demand products, Microsoft...

    • Downloads: 1722
  • For Enterprise Architecture Professionals

    Report:The Forrester Wave™: Customer Hubs, Q3 2008

    Siperian, Initiate Systems, IBM, D&B Purisma, And Oracle UCM Widen The Functionality Gap

    In Forrester's 149-criteria evaluation of customer hubs vendors, we found that Siperian, Initiate Systems, IBM, Dun & Bradstreet (D&B) Purisma, and Oracle UCM led the pack because of their broad...

    • Downloads: 1502
  • For Infrastructure & Operations Professionals

    Report:The Forrester Wave™: Service Desk Management Tools, Q2 2008

    Axios, BMC, CA, HP, IBM, And Infra Lead For Large Enterprises

    In Forrester's 96-criteria evaluation of service desk management tools vendors, we found that BMC Software's Remedy IT Service Management, CA, HP, and IBM lead the pack for large enterprises because...

    • Downloads: 2958
  • For Sourcing & Vendor Management Professionals

    Report:The Forrester Wave™: European Remote Infrastructure Management, Q3 2007

    EDS, CSC, Capgemini, And IBM Global Services Lead The Group Of Providers

    Forrester evaluated leading global, regional, and Indian vendors across 37 criteria with regard to their remote infrastructure management (RIM) services for European clients. The difference between...

    • Downloads: 860
  • For Application Development & Delivery Professionals

    Report:Pegasystems Leads In Process-Centric Customer Service Management Software

    The Forrester Wave™ Vendor Summary, Q2 2007

    Pegasystems Customer Process Manager (CPM), one of the early entrants in the business process management (BPM) tool market, has a leading offering for organizations looking to automate customer...

    • Downloads: 102
  • For CIO Professionals

    Report:The Forrester Wave™: Customer Service Management Software, Q2 2007

    Different Markets And Needs Point To Different Solutions

    Forrester evaluated leading customer service management software vendors across approximately 180 criteria and found that Entellium, Microsoft, Oracle Siebel CRM, Oracle Siebel CRM On Demand,...

    • Downloads: 1398
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Sales Force Automation, Q2 2007

    Enterprise CRM Vendors And SaaS Specialists Crowd Leaders Group

    Forrester evaluated leading sales force automation (SFA) vendors across 136 criteria and found that buyers must choose from a crowded group of Leaders and Strong Performers. Oracle's Siebel CRM...

    • Downloads: 651
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Partner Relationship Management Tools, Q2 2007

    Oracle And SAP Lead, But Buyers Have Several Choices For Specialized Needs

    Forrester evaluated leading enterprise partner relationship management (PRM) solutions across 158 criteria and found that Oracle's Siebel CRM and SAP's mySAP CRM are the clear Leaders. They offer...

    • Downloads: 575
 
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