Forrester Research : Topic

Customer Relationship Management (CRM)

CRM systems leverage technology to organize and synchronize marketing, sales, customer service, and technical support processes, helping organizations reduce costs and improve efficiency. Forrester provides advice on how to plan, justify, evaluate, implement, and improve areas like sales force automation and sales effectiveness, customer service and support, customer self-service and assisted service, and multichannel management. Research coverage includes CRM architecture, strategy, deployment, and services.

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Customer Relationship Management (CRM)
Jennifer Belissent, Ph.D.

For CIO Professionals
Report:Smart City Leaders Need Better Governance Tools
Smart City Governance Brings New Opportunities For Tech Providers
Jennifer Belissent, Ph.D.May 13, 2011
Interest in smart cities has taken off like wildfire. Cities of all sizes navigate the challenge — growing demand for new constituent services within increasingly constrained budgets —...
- Downloads: 672
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For CIO Professionals
Report:Schools Move Beyond The Basics: Competition Will Drive Technology Into The Education Market
Jennifer Belissent, Ph.D.February 2, 2011
Tech vendor strategists are attracted by the "edu" opportunity — a large and fast-growing user base and increasing reliance upon technology by governments, educators, parents, and students. But...
- Downloads: 1175

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Customer Relationship Management (CRM)

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For CIO Professionals

Report:Smart City Leaders Need Better Governance Tools

For CIO Professionals

Report:Schools Move Beyond The Basics: Competition Will Drive Technology Into The Education Market

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