Forrester

For Marketing Leadership Professionals

Report:3D Beyond TV

Identifying Opportunities Beyond The Big Screen

3D-enabled TVs are in stores now, with manufacturers betting heavily that 3D will be a reason for consumers to upgrade their primary set. Audiences are starting to take an interest in 3D content, but...

• Downloads: 438

For Marketing Leadership Professionals

Report:Western European Online Display Advertising Forecast, 2011 To 2016

Rich Media And Video Are The Future Of A Growing But Slowing Market

European online display ad spending will grow at a CAGR of 13% over the next five years — driven by massive increases in spending on video and rich media advertising. The three largest display...

• Downloads: 399
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For CMO Professionals

Report:The Digital Media Product Innovation Imperative

Identifying Organizational Priorities For Creating New Digital Media Experiences

The media meltdown continues its slow burn across the media industries. Yet, enlivened by new devices like the iPad and audience enthusiasm for the content that new technologies have generated, many...

• Downloads: 909

For Marketing Leadership Professionals

Report:Forrester Research World Online Population Forecast, 2012 To 2017 (Global)

ForecastView Spreadsheet

The world online population forecast estimates the number of individuals with online access and includes total population and Internet penetration by region and...

• Downloads: 5

For eBusiness & Channel Strategy Professionals

Report:European Social Retail Is A Work In Progress

Social media is transforming the way European online buyers interact with each other and consume content. Online buyers are using social media to connect with their peers and, to a much lesser...

• Downloads: 572

For Marketing Leadership Professionals

Report:FaceTime Is The Second Coming Of Video Telephony — Again

Skype And Others Will Benefit From Apple's New iPhone 4 Hardware

Creating a successful strategy for consumer video telephony has eluded everyone bar Skype. Even the telecommunications industry itself has failed with this particular communications product:...

• Downloads: 464

For Sales Enablement Professionals

Report:B2B Tech Marketers Are The Key To Competitive Success In Customer-Centric European Markets

B2B Social Technographics® Data For Q1 2011 Confirms That Social Media Usage In Europe Continues At A High Level

Forrester has completed its Q1 2011 US And European B2B Social Technographics® Online Survey For Business Technology Buyers, which marks the third year we've conducted this survey As in the US,...

• Downloads: 284

For Marketing Leadership Professionals

Report:US Interactive Marketing Forecast By Industry, 2011 To 2016

Forrester forecasts interactive marketing spend to grow at a compound annual growth rate of 17%. But not all industries will invest in interactive at the same pace. Financial services will spend the...

• Downloads: 1568

For eBusiness & Channel Strategy Professionals

Report:How eBusiness Professionals Can Use The Convenience Quotient To Prioritize Mobile Services

The Convenience Quotient Of Mobile Services: A Facebook Case Study

Although a majority of consumers still prefer the traditional PC to a mobile phone when performing any task related to eBusiness, our research shows that mobile penetration continues to rise....

• Downloads: 289

For CMO Professionals

Report:CMOs Must Connect The Dots Of The Online Brand

Orchestrate Digital For The Best Brand Experience

Digital has been widely embraced by consumers and by many parts of the enterprise. But the adoption of digital channels — Web sites, mobile apps, online sales and customer service, and other...

• Downloads: 909

For Marketing Leadership Professionals

Report:Forrester Research Online Access Forecast -- Broadband, 2010 To 2015 (Western Europe)

ForecastView Spreadsheet

Number of households with broadband access by platform (DSL, cable, and other) for 17 Western European countries. Includes historical data going back to 2003 plus a five-year forecast.

• Downloads: 3

For Application Development & Delivery Professionals

Report:How To Build The Business Case For Customer Experience Improvement

The Business Impact Of Customer Experience

Business process professionals supporting customer-facing processes are often challenged to make the business case to their executive leaders that investing to improve the customer experience is a...

• Downloads: 894

For Marketing Leadership Professionals

Report:Forrester Research Online Access Forecast -- Broadband, 2012 To 2017 (US)

ForecastView Spreadsheet

Forecasts broadband households by platform (DSL, cable, fiber, satellite, and other) as well as broadband users. Includes number of broadband households with bundled service...

• Downloads: 4

For CMO Professionals

Report:What Netflix Should Do Next

And Why All Product Strategists Should Care

Netflix has made good on a decade-long promise to become the preeminent digital video distribution company in the US. While some have been surprised by what seems like a sudden rush of success, we...

• Downloads: 509
• Comments: 1
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For Marketing Leadership Professionals

Report:Forrester Research Connected Devices Forecast, 2011 To 2016 (US)

ForecastView Spreadsheet

Adoption, ownership, and life cycle for Blu-ray Disc players, console game devices, and HDTVs. Contains data for each device on connectable and connected households. Includes historical data going...

• Downloads: 5

For Marketing Leadership Professionals

Report:Understanding The Changing Needs Of The European Online Consumer

An Empowered Report: How Online And Mobile Behaviors Are Changing

For more than 10 years, Forrester has been tracking consumers' online and offline behavior in Europe. Our trending data shows that while consumers are continuing to expand their online behaviors,...

• Downloads: 284

For eBusiness & Channel Strategy Professionals

Report:What Tools And Functionality European Online Investors Want

eBusiness Executives Should Continue To Prioritize Basic Functionality

European investors want a wide range of investment Web site functionality, but simple content and functionality such as transaction histories and account balances top the list. More advanced...

• Downloads: 298

For Marketing Leadership Professionals

Report:POST: Developing An iPad Product Strategy

Product Strategists Need Discipline In Developing For The Device Splinternet

The Splinternet, Forrester's term for the proliferation of platforms and devices, has a new addition: Apple's iPad. Even though the iPad's current install base pales in comparison to other platforms,...

• Downloads: 1689

For Sourcing & Vendor Management Professionals

Report:The Transformation Of Sourcing Depends On Its Ability To Empower Employees

An Empowered Report: Sourcing Can Do More To Adapt To Changes In Business Technology

A major shift in the technology marketplace is moving technology purchasing power away from centralized IT departments and into the hands of individual employees. This shift, which is driven by rapid...

• Downloads: 506

For eBusiness & Channel Strategy Professionals

Report:What Stops Consumers From Buying Online

Inhibitors Of Online Shopping Behavior In Europe

Even during the economic recession, online sales have kept growing as have online buyers: We project that 153 million Europeans will shop online in 2010. Despite this growth, 31% of online adults are...

• Downloads: 753

For Application Development & Delivery Professionals

Report:Four Questions Guide Web Mobile Content Management Plans

As consumers access online content on more devices — computers, smartphones, tablets, TVs, eReaders, and even gaming consoles — managing and delivering digital content has grown...

• Downloads: 824
• Comments: 2
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For eBusiness & Channel Strategy Professionals

Report:How Consumers Around The World Use The Internet To Buy Products

A Technographics® Global Overview: Online Retail 2009

The Internet has evolved into an important retail channel, with millions of online consumers across the globe turning to it to make their purchases. As with many other online activities, Asian...

• Downloads: 236

For Marketing Leadership Professionals

Report:"Smart Body, Smart World" For Marketers

Sensor Devices Disrupt Marketing Practices

Your customers are becoming even more connected. Sensor-laden devices on our bodies, in our homes, in our cars, and virtually everywhere else are creating new opportunities and demands for marketers....

• Downloads: 312
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For Marketing Leadership Professionals

Report:Global Social Media Adoption In 2011

A Review Of Forrester's Social Technographics® Data From Around The World

Social media has gone global: The majority of online adults in North America, Europe, metropolitan Asia, and Latin America use social media regularly. But usage patterns vary widely by country and...

• Downloads: 763
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For Marketing Leadership Professionals

Report:Digital Seniors: A Demographic Overview

North American Consumer Technographics®

Seniors ages 65 and older have spent much of their lives without the technology that younger generations have grown up with. Devices like PCs, high-definition TVs (HDTVs), digital cameras, and many...

• Downloads: 216