Forrester Research : Topic

Customer Relationship Management (CRM)

CRM systems leverage technology to organize and synchronize marketing, sales, customer service, and technical support processes, helping organizations reduce costs and improve efficiency. Forrester provides advice on how to plan, justify, evaluate, implement, and improve areas like sales force automation and sales effectiveness, customer service and support, customer self-service and assisted service, and multichannel management. Research coverage includes CRM architecture, strategy, deployment, and services.

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6 results in Reports

Consumer Electronics & Technology
Marketing Measurement

For Marketing Leadership Professionals
Report:Case Study: ADT Improves Interactive Marketing Decision-Making By Using Dashboards
Ari OsurNovember 04, 2011
We spoke with Frank Rivera, director of digital marketing at ADT Security Services, about how his team developed dashboards to make better data-driven decisions. Working with agencies BGT Partners...
- Downloads: 295
For Marketing Leadership Professionals
Report:How To Test Emerging Technologies
Developing A Process For Choosing And Testing New Media And Technologies
Sean CorcoranFebruary 22, 2011
The Splinternet is creating hundreds of new marketing opportunities for interactive marketers. Yet even the biggest companies can be risk-averse and have a limited amount of money, time, and...
- Downloads: 645
For CMO Professionals
Report:TV And Video Advertising Is On The Upswing In 2012
David M. CoopersteinFebruary 27, 2012
Forrester partnered with the Association of National Advertisers (ANA) to better understand marketers' current attitudes toward TV and digital video advertising. Marketers have regained their...
- Downloads: 728
- Rating:
For Marketing Leadership Professionals
Report:Digital Publishers: Don't Blow It With Online Video
Protect Revenue By Creating TV-Style Opportunities For Brand Advertisers
Michael GreeneMay 06, 2011
High online video ad CPMs and sell-through rates are blinding digital publishers to the risks facing their lucrative online video revenues. As long-tail publishers and ad networks increasingly make...
- Downloads: 477
For Marketing Leadership Professionals
Report:The New Digital Publisher Monetization Model
Digital Publishers Must Adapt To New Digital Media Economics
Michael GreeneJanuary 27, 2011
The online media buying revolution is in full swing — audience targeting, real-time bidding, and attribution are changing the way interactive marketers buy — putting digital publishers at...
- Downloads: 1003
- Rating:
For Marketing Leadership Professionals
Report:Consumer "Ad-itudes" Stay Strong
Better Trust Will Improve Ad Response
Shar VanBoskirkMarch 21, 2011
Consumers don't love advertising, but they do admit it helps increase product awareness, drive purchase activity, and change brand attitudes. To get more consumers to respond to advertising, we...
- Downloads: 486

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Customer Relationship Management (CRM)

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For Marketing Leadership Professionals

Report:Case Study: ADT Improves Interactive Marketing Decision-Making By Using Dashboards

For Marketing Leadership Professionals

Report:How To Test Emerging Technologies

For CMO Professionals

Report:TV And Video Advertising Is On The Upswing In 2012

For Marketing Leadership Professionals

Report:Digital Publishers: Don't Blow It With Online Video

For Marketing Leadership Professionals

Report:The New Digital Publisher Monetization Model

For Marketing Leadership Professionals

Report:Consumer "Ad-itudes" Stay Strong

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