For Marketing Leadership Professionals
Move From On/Off Compliance Approaches To Custom Privacy Management
Governments are placing pressure on interactive marketers, in most cases by mandating clear rules around how customer data is obtained, used, and stored for marketing. While interactive marketers...
- Downloads: 376
For eBusiness & Channel Strategy Professionals
Privacy Laws Force Rich Dialogue With Customers
In May 2011, the EU ePrivacy Directive came into effect across Europe. This directive has met with a mixed response at a national level, with some countries jumping to hit the deadline, some stalling...
- Downloads: 221