Customer Relationship Management (CRM)

CRM systems leverage technology to organize and synchronize marketing, sales, customer service, and technical support processes, helping organizations reduce costs and improve efficiency. Forrester provides advice on how to plan, justify, evaluate, implement, and improve areas like sales force automation and sales effectiveness, customer service and support, customer self-service and assisted service, and multichannel management. Research coverage includes CRM architecture, strategy, deployment, and services.

Refine your results

Date Range

Role

Analyst

Topics

Industry

Region

Vendor

124 results in Reports

  • Forrester Wave
  • For Sourcing & Vendor Management Professionals

    Report:The Forrester Wave™: Business Technology Transformation, Q3 2012

    The Majority Of The Vendors Are Leaders In This Emerging Market

    Today, business transformation is often about technology transformation. At the very least, business transformation is always technology-enabled, so what sort of consultants can best help clients...

    • Downloads: 914
    • Rating:
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Platform-As-A-Service For Vendor Strategy Professionals, Q2 2011

    Identifying The Best Partner Choices For ISVs And Service Providers

    Platform-as-a-service (PaaS) offerings represent a critical space within the broader cloud ecosystem, as they provide the linkage between application platforms and underlying cloud infrastructures....

    • Downloads: 1626
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Global Banking Platforms, Q4 2010

    Tata Consultancy Services, Infosys Technologies, And Temenos Lead, With SAP, Oracle, FIS, and Polaris Software Lab Pursuing Fast

    Forrester evaluated world-leading banking platform products across 80 criteria and found that Infosys Technologies, Tata Consultancy Services (TCS), and Temenos are in the Leader category. Infosys...

    • Downloads: 1541
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: SOA Application Gateways, Q4 2011

    Layer 7, Vordel, IBM, and Forum Systems Lead, With Intel Close Behind

    In Forrester's 45-criteria evaluation of service-oriented architecture (SOA) application gateway vendors, we found that Layer 7 Technologies (Layer 7), Vordel, IBM, and Forum Systems lead the pack...

    • Downloads: 918
  • For CIO Professionals

    Report:The Forrester Wave™: Web Conferencing, Q2 2010

    Adobe, Cisco, IBM, And Microsoft Lead In The Web Meeting Scenario

    In Forrester's 60-criteria evaluation of Web conferencing vendors, we found that traditional vendors Adobe, Cisco, IBM Sametime, and Microsoft's two offerings led the pack because of their breadth...

    • Downloads: 1261
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Project/Program Portfolio Management, Q4 2012

    How The Top 10 Providers Stack Up In A Newly Divided Market

    Demand for business agility fuels adoption of Agile development techniques that can deliver differentiating business technology (BT) solutions within accelerated time frames. Agile development...

    • Downloads: 852
    • Comments: 9
    • Rating:
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Integrated SOA Governance, Q1 2012

    Software AG, Progress Software, IBM, And SOA Software Lead; Oracle, WSO2, And Tibco Software Have Strong Solutions

    In Forrester's 121-criteria evaluation of integrated service-oriented architecture (SOA) governance vendors, we found that Software AG, Progress Software (Progress), IBM, and SOA Software lead the...

    • Downloads: 907
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:The Forrester Wave™: Salesforce.com Implementation, Q2 2011

    In A Rapidly Changing Market, Forrester Sees Increasing Vendor Differentiation

    To help clients with complex, enterprisewide salesforce.com initiatives, Forrester recently evaluated the offerings of 11 leading service providers. In this 46-criteria evaluation of salesforce.com...

    • Downloads: 1549
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Dynamic Case Management, Q1 2011

    Pegasystems And IBM Lead, With EMC, Appian, Singularity, And Global 360 Close Behind

    In Forrester's 57-criteria evaluation of dynamic case management (DCM) vendors, Pegasystems, IBM, EMC, Appian, Singularity, and Global 360 led with the most dynamic, visionary platforms. Pegasystems...

    • Downloads: 1822
    • Rating:
  • For Security & Risk Professionals

    Report:The Forrester Wave™: Information Security Consulting Services, Q1 2013

    Ernst & Young, Deloitte, IBM, Accenture, PwC, And KPMG Lead, With Wipro Following Close Behind

    The information security consulting market is growing explosively because security and risk professionals often lack the skill and bandwidth to accomplish their increasingly difficult mission. To...

    • Downloads: 520
    • Rating:
  • For Enterprise Architecture Professionals

    Report:The Forrester Wave™: Multichannel Capture, Q3 2012

    Vendors Move Toward Mature Service Offerings

    If you think capture and imaging is old technology, you're correct; it has been around for more than twenty years. But there are still a lot of paper-based processes out there, and Forrester clients...

    • Downloads: 589
    • Comments: 1
  • For Sourcing & Vendor Management Professionals

    Report:The Forrester Wave™: eProcurement Solutions, Q1 2011

    Procure-To-Pay Specialists Ariba And Basware Still Lead, But The ERP Suites Have Closed The Gap

    In Forrester's 70-criteria evaluation of eProcurement solutions, we found that Ariba and Basware led the pack because of their superior user experience and wider supplier enablement capability....

    • Downloads: 1453
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Open Source Business Intelligence (BI), Q3 2010

    Actuate BIRT Leads, With Jaspersoft Enterprise, SpagoBI, Pentaho Enterprise, And Pentaho Community Close Behind

    Comparing open source BI technologies is often an apples-to-oranges comparison: 1) not all vendors include the same functionality in the free community versions of the software versus commercial open...

    • Downloads: 2110
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: CRM Suites For Large Organizations, Q2 2010

    A Crowded Market Means Lots of Choices For Buyers

    Forrester evaluated 18 leading customer relationship management (CRM) suite solutions against 516 criteria reflecting the requirements of large organizations. We found that heavyweight Leaders Oracle...

    • Downloads: 3159
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Document Output For Customer Communications Management, Q3 2011

    Vendors Target Interactive Use Cases And Corporate Solutions

    In Forrester's 36-criteria evaluation of document output for customer communications management (DOCCM) vendors, we found improved product capabilities to support structured, interactive, and...

    • Downloads: 1259
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Enterprise Data Quality Platforms, Q4 2010

    Informatica Leads With DataFlux And Harte-Hanks Trillium Software Close Behind

    In Forrester's 124-criteria evaluation of enterprise data quality platform vendors, we found that Informatica and DataFlux led the pack in part because of the breadth and depth of those products'...

    • Downloads: 1745
    • Rating:
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Digital Asset Management For Customer Experience, Q2 2012

    OpenText And Autonomy Lead The Rich Media Management Pack, With ADAM Software And Adobe Close Behind

    The digital asset management (DAM) market is fragmented and in flux. With a myriad of vendors offering anything and everything under the name "DAM," application development and delivery (AD&D)...

    • Downloads: 1166
    • Rating:
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Database Auditing And Real-Time Protection, Q2 2011

    IBM, Imperva, And Sentrigo Lead, With Application Security, Oracle, And Fortinet Close Behind

    In Forrester's 147-criteria evaluation of database auditing and real-time protection vendors, we found that the market is rife with mature products. IBM, Imperva, and Sentrigo lead the pack because...

    • Downloads: 771
  • For Customer Insights Professionals

    Report:The Forrester Wave™: Listening Platforms, Q3 2010

    Converseon, Nielsen, And Radian6 Lead A Fragmented Market

    During the past year, listening platforms continued their evolution beyond basic brand monitoring tools into integral technologies that inform a variety of marketing and business functions like...

    • Downloads: 2353
    • Rating:
  • For Customer Insights Professionals

    Report:The Forrester Wave™: Customer Engagement Agencies, Q4 2012

    How 13 Vendors Stack Up In An Emerging Market

    In Forrester's 19-criteria evaluation of emerging customer engagement agencies (CEAs), we found that only OgilvyOne Worldwide has made a significant-enough shift in this segment of its business to be...

    • Downloads: 483
    • Comments: 2
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:The Forrester Wave™: EMEA Applications Outsourcing, Q4 2010

    In Forrester's 50-criteria evaluation of 15 leading providers of applications outsourcing (AO) solution vendors, Forrester found that in this maturing market, Accenture and IBM lead the pack, with a...

    • Downloads: 1361
  • For Security & Risk Professionals

    Report:The Forrester Wave™: Enterprise Governance, Risk, And Compliance Platforms, Q4 2011

    As Leaders, BWise, MetricStream, IBM OpenPages, And RSA Archer Continue To Push The Envelope

    Innovation among top enterprise GRC platform vendors has kept up an impressive pace as vendors aim to stay one step ahead of their customers' own advancements in governance, risk, and compliance...

    • Downloads: 1218
    • Rating:
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: CRM Suite Customer Service Solutions, Q3 2012

    How The Top 18 Solutions Stack Up

    During the past five years, the customer service capabilities of customer relationship management (CRM) suite solutions have greatly matured as vendors have focused on solidifying the foundational...

    • Downloads: 1361
    • Rating:
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Enterprise Business Intelligence Platforms, Q4 2010

    IBM Cognos, SAP BusinessObjects, and Oracle Lead, With Information Builders, SAS, Microsoft, and MicroStrategy Close Behind

    In Forrester's 145-criteria evaluation of enterprise business intelligence (BI) platform vendors, we found that IBM Cognos, SAP BusinessObjects, Oracle, Information Builders , SAS, Microsoft, and...

    • Downloads: 4262
  • For CIO Professionals

    Report:The Forrester Wave™: Activities Streams, Q2 2012

    The Five Top-Of-Mind Streams And How They Stack Up

    In Forrester's first 19-criteria evaluation of activities streams vendors, Forrester identified the five significant players — Neudesic Pulse, Salesforce Chatter, Socialcast by VMware...

    • Downloads: 507
    • Rating:
 
Loading...

Browse

About Forrester

Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Roles We Serve

Forrester supports leaders in 13 roles across three distinct client segments: Business Technology, Marketing & Strategy, and Technology Industry.

Analysts & Coverage Areas

Aligned to your professional role, Forrester's analysts are experts in the specific technologies, issues, and trends currently impacting your business.

Forrester Leadership Boards

Fresh thinking and collaborative problem-solving through an unmatched combination of peer networking, forward-looking analysis, and professional guidance.

Consulting

Our expert analysts provide custom research-based frameworks to guide you through each phase of your critical business initiatives from identifying opportunity to optimizing results.

Community

Connect with peers and analysts, share your views, and ask questions on key business issues.

Blog

Forrester analysts weigh in on the latest business and technology news.

  • BROWSE
  • Register
  • Call +1 617.613.5730
  • Cart