Forrester Research : Topic

Customer Relationship Management (CRM)

CRM systems leverage technology to organize and synchronize marketing, sales, customer service, and technical support processes, helping organizations reduce costs and improve efficiency. Forrester provides advice on how to plan, justify, evaluate, implement, and improve areas like sales force automation and sales effectiveness, customer service and support, customer self-service and assisted service, and multichannel management. Research coverage includes CRM architecture, strategy, deployment, and services.

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IT Management (2)
Business Process Management (1)

2 results in Reports

Marc Cecere
Past 6 months

For CIO Professionals
Report:The Do's And Don'ts Of Building IT Organization Charts
Marc CecereMay 17, 2013
The reporting structure of an IT organization affects how roles operate in that shop. The structure must support the goals of the organization and be consistent with its culture and capabilities....
- Downloads: 9
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For CIO Professionals
Report:New Organizational Models Of IT Balance Efficiency With Responsiveness
Marc CecereFebruary 14, 2013
To redesign an IT organization, you need to know the potential organizational models, their pros and cons, and how they would meet the needs of your organization. Fortunately, there are a relatively...
- Downloads: 583
- Rating:

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Customer Relationship Management (CRM)

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For CIO Professionals

Report:The Do's And Don'ts Of Building IT Organization Charts

For CIO Professionals

Report:New Organizational Models Of IT Balance Efficiency With Responsiveness

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