Customer Relationship Management (CRM)

CRM systems leverage technology to organize and synchronize marketing, sales, customer service, and technical support processes, helping organizations reduce costs and improve efficiency. Forrester provides advice on how to plan, justify, evaluate, implement, and improve areas like sales force automation and sales effectiveness, customer service and support, customer self-service and assisted service, and multichannel management. Research coverage includes CRM architecture, strategy, deployment, and services.

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38 results in Reports

  • Ted Schadler
  • For CIO Professionals

    Report:Benchmarking Mobile Engagement: Consumers And Employees Outpace CIOs' Readiness

    Benchmark: The CIO's Mobile Engagement Playbook

    Are you ready to serve your mobile customers on the device of their choice? Have you anticipated what apps they need next? And for employees, which apps are most important on smartphones? How many...

    • Downloads: 133
    • Rating:
  • For CIO Professionals

    Report:The Forrester Wave™: Web Conferencing, Q2 2010

    Adobe, Cisco, IBM, And Microsoft Lead In The Web Meeting Scenario

    In Forrester's 60-criteria evaluation of Web conferencing vendors, we found that traditional vendors Adobe, Cisco, IBM Sametime, and Microsoft's two offerings led the pack because of their breadth...

    • Downloads: 1263
  • For CIO Professionals

    Report:Welcome To The Empowered Era

    An Empowered Report: Reinvent Yourself To Serve Empowered Customers And Employees

    Your customers and your employees have more power than ever before. Mobile, social, video, and cloud technologies give individuals tremendous access to information and resources. To succeed in an era...

    • Downloads: 1198
  • For CIO Professionals

    Report:Assess Your Empowered Maturity

    An Empowered Report: An Empowered Maturity Model Drives The Conversation

    Does your organization empower employees to solve the problems of empowered customers? If not, why not? What do you need to do? To build momentum on your empowered initiatives, first get everybody on...

    • Downloads: 234
  • For CIO Professionals

    Report:The Internet Crushes The Work/Life Boundary

    An Empowered Report: It's Time To Plot The Path To A Work Anywhere Future

    Broadband connections, mobile devices, and collaboration tools make employees productive from any location. Your employees know this already: Forrester's survey of more than 5,000 information workers...

    • Downloads: 800
  • For CIO Professionals

    Report:An Early Look At Microsoft Office 365 Features

    Office 365 Has Much But Not All Of What Firms Need From A Collaboration Platform

    On June 28, 2011, Microsoft launched Office 365 in 40 countries after a massive public beta involving 200,000 organizations from every region. This product encompasses Office Professional Plus and...

    • Downloads: 681
  • For CIO Professionals

    Report:Mobile Is The New Face Of Engagement

    CIOs Must Plan Now For New Systems Of Engagement

    By 2016, smartphones and tablets will put power in the pockets of a billion global consumers. Mobile is not simply another device for IT to support with a shrunken website or a screen-scraped SAP...

    • Downloads: 3643
    • Comments: 3
    • Rating:
  • For CIO Professionals

    Report:The Business Impact Of Mobile Engagement

    Business Case: The CIO's Mobile Engagement Playbook

    Smartphones and tablets are game changers for engagement because people carry them everywhere they go. Your customers and partners and employees have perpetual access to the vast resources of the...

    • Downloads: 664
    • Rating:
  • For CIO Professionals

    Report:How Consumerization Drives Innovation

    Your Technology And Culture Create An Environment Of Empowered Employees

    Consumerization — employees using devices, applications, and web services without permission — is a threat to the status quo and a risk to the security of the firm. But it's also a key...

    • Downloads: 898
    • Rating:
  • For CIO Professionals

    Report:SlideShare Ties Conferencing To Millions Of Slides

    More Than A Million Shared Slides Get An Audio And Video Facelift; Consumerization Gets Another Injection; IT Gets Another Vendor To Track

    Why does the world need yet another webconferencing vendor? Because the existing solutions don't deliver all the value that your employees crave at a price you can afford. SlideShare has answered the...

    • Downloads: 169
  • For CIO Professionals

    Report:A Fact-Based Approach To Workforce Technology Needs Assessment

    An Empowered Report: Tools To Assess How Employees Use Technology

    To have a fact-based conversation about what your employees need from technology, you have to ask them. Field a survey when you absolutely must have the facts without bias. For a quick and dirty...

    • Downloads: 771
  • For CIO Professionals

    Report:Seven Mobile Engagement Pitfalls To Avoid

    And Seven Mobile-First Alternatives That Are Better

    Great mobile experiences are built on systems of engagement, and that means spending money on new engagement technology. Mobile apps have the thorny problem of needing to work spectacularly and...

    • Downloads: 320
  • For CIO Professionals

    Report:CIOs: Master The Mobile Banking Imperative

    The Mobile Banking Imperative

    This report, written for eBusiness and channel strategy professionals, is also relevant to CIOs and other IT leaders. CIOs at every bank face major changes as consumers move their banking activities...

    • Downloads: 61
  • For CIO Professionals

    Report:Counterintuitive Collaboration Trends For 2011

    An Empowered Report: Consumerization Leads The List Of Collaboration Disrupters

    Some collaboration trends are clear and very important — cloud-based email, collaboration services on smart mobile devices, the expansion of social technology, and the rise of integrated...

    • Downloads: 1479
  • For CIO Professionals

    Report:Four Giants Compete For Your Cloud Email Business

    Microsoft And Google Lead; IBM's In The Hunt; Cisco's Just Starting Out

    Google jumped into the enterprise email market in 2007 with a $50 annual subscription to its cloud email service and turned the market upside down. Microsoft quickly re-evaluated and repriced its...

    • Downloads: 1123
  • For CIO Professionals

    Report:Analyze What Your Social Business And Collaboration Stakeholders Really Need

    Stakeholder Needs: The Social Business And Collaboration Playbook

    Too often, firms launch social business and collaboration programs without a clear understanding of what key stakeholders, including business sponsors and especially employees, want. The result is...

    • Downloads: 399
  • For CIO Professionals

    Report:Assess The Capabilities And Impact Of Your Social Business And Collaboration Toolkit

    Assessment Framework: The Social Business And Collaboration Playbook

    Companies have been investing in collaboration tools for 15 years or more, yet email is still the most commonly used tool. New social tools that dramatically improve the flow of information and...

    • Downloads: 375
  • For CIO Professionals

    Report:Executive Q&A: Tablets In The Enterprise In 2011

    Answering Your Questions About Tablets, Security, Apps, And More

    In just 12 months, iPad has redefined expectations of what a computer should be: instant-on, highly portable, all-day batteries, always-connected, and app-driven. And Apple has sold 15 million iPads...

    • Downloads: 2219
  • For CIO Professionals

    Report:Your Company Needs A Mobile Organization

    Organization: The CIO's Mobile Engagement Playbook

    Mobile touches every part of your business. Customers crave apps to access your core services. Employees keep work moving forward from any location — meeting room, kitchen table, or soccer...

    • Downloads: 282
    • Comments: 2
    • Rating:
  • For CIO Professionals

    Report:The HERO Index: Finding Empowered Employees

    Empowered Employees Solve Customer Problems: Find Them And Help Them

    Groundswell technologies — social, mobile, video, and cloud — put tremendous power in the hands of customers. Only empowered employees can respond at the speed of empowered customers...

    • Downloads: 932
  • For CIO Professionals

    Report:Executive Overview: The CIO's Mobile Engagement Playbook

    Executive Overview: The CIO's Mobile Engagement Playbook

    CIOs have a deep responsibility to lead their company's journey to a world where billions of customers, partners, and employees wield touchscreen mobile devices. CIOs will need to expand their...

    • Downloads: 501
    • Rating:
  • For CIO Professionals

    Report:Office 2013: A Breakthrough In Productivity

    Highly Integrated With A Risk Of Lock-In

    Microsoft looks to strike three very familiar chords with the release of Office 2013: mobile, social, and cloud. Each has become table stakes for enterprise software, and in order for Microsoft to...

    • Downloads: 336
    • Rating:
  • For CIO Professionals

    Report:The State Of Workforce Technology Adoption: US Benchmark 2011

    How US Information Workers Adopt And Use Technology

    This report is a graphical analysis of Forrester's Q2 2011 US Workforce Technology And Engagement Online Survey of 4,985 US information workers. Armed with this baseline data from every US industry,...

    • Downloads: 806
  • For CIO Professionals

    Report:Mobile Is The New Face Of Engagement: An Executive Summary

    This report summarizes the 28-page Forrester report "Mobile Is The New Face Of Engagement." By 2016, smartphones and tablets will put power in the pockets of a billion global consumers. However,...

    • Downloads: 1580
    • Rating:
  • For CIO Professionals

    Report:Build An Operations Stairway To The Mobile Future

    Take Seven Steps Now Under The Charter Of A Mobility Council

    Smartphones, tablets, and the rise of bring-your-own (BYO) devices have put tremendous pressure on IT to revamp and rethink its mobile strategy: everything from procurement and development to...

    • Downloads: 1121
    • Rating:
 
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