Forrester Research : Topic

Customer Relationship Management (CRM)

CRM systems leverage technology to organize and synchronize marketing, sales, customer service, and technical support processes, helping organizations reduce costs and improve efficiency. Forrester provides advice on how to plan, justify, evaluate, implement, and improve areas like sales force automation and sales effectiveness, customer service and support, customer self-service and assisted service, and multichannel management. Research coverage includes CRM architecture, strategy, deployment, and services.

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Lutz Peichert
IT Infrastructure & Operations

For Sourcing & Vendor Management Professionals
Report:The SVM Organization's Future In 2020
Vision: The SVM Practice Playbook
Lutz PeichertDecember 04, 2012
Over the next years, Forrester expects IT organizations as we know them today to change dramatically, a result of a new wave of emerging technologies and a shift in the way employees use technology....
- Downloads: 272
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For Sourcing & Vendor Management Professionals
Report:The Implications Of A New Dynamic Workforce On Sourcing And Vendor Management
Generation Y's Presence In The Workforce Is Changing Sourcing Strategy
Lutz PeichertMarch 16, 2011
The rising importance of a digital native workforce is one of the key reasons that organizations seek to create a dynamic workplace — a workplace in which employees can work independent of time...
- Downloads: 338

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Customer Relationship Management (CRM)

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Report:The SVM Organization's Future In 2020

For Sourcing & Vendor Management Professionals

Report:The Implications Of A New Dynamic Workforce On Sourcing And Vendor Management

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