Forrester

For Marketing Leadership Professionals

Blog:Relaunched Jawbone UP Now Faces Competition. And That's A Good Thing.

Jawbone, a privately-held company based in San Francisco with a $1.5 billion valuation, today announced the relaunch of its UP wristband, which it discontinued one year ago due to manufacturing...

Discussion:Create A Living BT Road Map

For Sourcing & Vendor Management Professionals

Blog:Moving From The Horse To The Car: Innovation Or Improvement?

Was the introduction of the Ford Model T an improvement or an innovation over the horse drawn wagon? As an SVM professional, you may ask, “Why is this question important for me?” But as...

For Marketing Leadership Professionals

Blog:Nokia Launches “HERE” To Build Brand Equity Beyond Mobile Phones

  “HERE” is the name of Nokia’s new brand. Unlike Ovi a couple of years ago, this brand will speak for itself. This is all about interaction with places around you, about...

Discussion:Which Verticals Are Most Attractive For ICT Vendors?

For Infrastructure & Operations Professionals

Blog:Nimbus Wins A 100 TB Storage Deal With eBay, Taking On NetApp And HP/3PAR With Their Flash-Only Tierless Storage Architecture

Today, Nimbus Data Systems announced that eBay has deployed more than 100 TB of their flash storage capacity, putting the spotlight on a key win for the emerging storage vendor. This is...

Discussion:Does WPP's "Digital Agency Rollup" make any sense?

Marketers, does the idea of a digital-only 'super' agency network entice you at all?

For Marketing Leadership Professionals

Blog:Q&A WITH MARKUS KRAMER, GLOBAL MARKETING DIRECTOR, ASTON MARTIN LAGONDA

It's just one more week before Forrester's Forum For Marketing Leaders EMEA (May 21st to 22nd) in London kicks off. Our analysts are excited to unveil the latest Forrester ideas such as the...

For eBusiness & Channel Strategy Professionals

Blog:US eCommerce 2013-2017: Still On Fire (And A Jobs Engine To Boot!)

We have just finalized our projections for US eCommerce for 2013 and not surprisingly, the numbers are strong — excluding auctions, we expect that figure to be $262B, 13% higher than the total...

For Enterprise Architecture Professionals

Blog:Semantic Technology In The Enterprise

Remember The Jetsons? The flying cars and the automated kitchen and the food pills? Sometimes modern life can feel like that futuristic utopia. We've got robots in the...

For Marketing Leadership Professionals

Blog:Goodbye Siloed Digital Messaging, Hello Customer-Focused Integrated Messaging

Digital messaging convergence is here – at least for consumers.  Consumers receive messages through multiple channels like email, text messaging, Facebook, Twitter, and mobile app push...

For Application Development & Delivery Professionals

Blog:When ROLAP Is Not A ROLAP

I get many inquiries on the differences and pros and cons of MOLAP versus ROLAP architectures for analytics and BI. In the old days, the differences between MOLAP, DOLAP, HOLAP, and ROLAP were...

Discussion:Top 10 Ways To Improve Your Digital Customer Experience Part 1

For eBusiness & Channel Strategy Professionals

Blog:As The Holidays Approach, Stores Need To Worry About Being “Showroomed"

As mobile Internet use has grown, so has the usage of smartphones in stores. Much of that in-store phone usage is innocuous — using store maps, for instance — but some of it is...

Discussion:EA's Next Evolution: Business-Centric Architecture

For those of us that have been proponents of Business Architecute for the last 5 or more years, we warmly embrace and applaud this realization. Well done Jeff! See you in Vegas next month!!!

Discussion:Information And Communications Technology Industry Opportunities In Professional Services

For Marketing Leadership Professionals

Client Inquiry:Number Of US iPhones

How many mobile subscribers have an iPhone in the US?

Discussion:81% - Technology Use Around the World, Will this effect your digital marketing strategy.

81% - Technology Use Around the WorldThe use of cell phones and computers in countries around  the world has risen in the past three years, and dramatically so since  2002. In the 16 nations where...

For Application Development & Delivery Professionals

Blog:Nuance Acquires VirtuOz. What Does This Really Mean?

The word on the street is that Nuance is buying the online virtual agent company VirtuOz for an undisclosed sum (see the TechCrunch article here). So what does this acquisition mean? Let's start...

Discussion:Gaining Executive-Level Access

For Chief Information Officer Professionals

Blog:ABi (Anything But iPad) Business Tablets Face An Uphill Slog In 2011

No need to revisit the success of iPad. The millions of units sold since April speaks for itself. While most of these have been purchased at retail, many buyers use their tablets for work, often...

For Infrastructure & Operations Professionals

Client Inquiry:What Are The Top Reasons Organizations Purchase Third-Party IT Services?

We have an urgent need to understand top reasons firms (particularly larger end of market) use third-party services such as those we provide, such as colocation, managed hosting, replication, and...

Discussion:Forrester Research Social Media Forecast, 2010 to 2015 (US)

insufficient contextual and strategic analysis. incomplete data legend. of more value to see data with analyst's assessment and competing hypotheses.

For Marketing Leadership Professionals

Blog:Q&A WITH ARTHUR CALDERWOOD, SENIOR VICE PRESIDENT, MARKETING & SALES OPERATIONS, SITA

In the run-up to Forrester’s Forum For Marketing Leaders EMEA next week, I also had a chance to connect with Arthur Calderwood, Senior Vice President, Marketing & Sales Operations at SITA,...

Discussion:The Intersection Of Customer Intelligence And Public Relations