Forrester Research : Topic

Customer Relationship Management (CRM)

CRM systems leverage technology to organize and synchronize marketing, sales, customer service, and technical support processes, helping organizations reduce costs and improve efficiency. Forrester provides advice on how to plan, justify, evaluate, implement, and improve areas like sales force automation and sales effectiveness, customer service and support, customer self-service and assisted service, and multichannel management. Research coverage includes CRM architecture, strategy, deployment, and services.

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Role

eBusiness & Channel Strategy (2)

Analyst

Topics

Industry

Banking (2)

Region

North America (1)

3 results in Social

Customer Relationship Management (CRM)
Financial Services

For eBusiness & Channel Strategy Professionals
Client Inquiry:Customer Communication Involved With Money Movements
Carrie JohnsonApril 05, 2011
When customers transfer monies between accounts, there are different ways by which the bank advises them when it's completed -- SMS texting, letter confirmation, telephone call, etc. Does Forrester...
For eBusiness & Channel Strategy Professionals
Client Inquiry:Do You Have Net Promoter Scores For US Banks?
Bill DoyleFebruary 14, 2011
Do you have Net Promoter Scores for US banks?
For Business Process Professionals
Client Inquiry:Can You Tell Us About Contact Center/Call Center Opportunities And Trends?
Kate LeggettNovember 22, 2010
We are in the process of conducting a review of our contact centers and identifying improvement opportunities. We would like to gain a better understanding of the current trends as well process...

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Customer Relationship Management (CRM)

Refine your results

Role

Analyst

Topics

Industry

Region

For eBusiness & Channel Strategy Professionals

Client Inquiry:Customer Communication Involved With Money Movements

For eBusiness & Channel Strategy Professionals

Client Inquiry:Do You Have Net Promoter Scores For US Banks?

For Business Process Professionals

Client Inquiry:Can You Tell Us About Contact Center/Call Center Opportunities And Trends?

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