Customer Relationship Management (CRM)

CRM systems leverage technology to organize and synchronize marketing, sales, customer service, and technical support processes, helping organizations reduce costs and improve efficiency. Forrester provides advice on how to plan, justify, evaluate, implement, and improve areas like sales force automation and sales effectiveness, customer service and support, customer self-service and assisted service, and multichannel management. Research coverage includes CRM architecture, strategy, deployment, and services.

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5 results in Social

  • Consumer Electronics & Technology

  • For CIO Professionals

    Client Inquiry:Can You Provide Some Insight Into Future Technology Trends?

    Nigel FenwickDecember 06, 2010

    For retail/CPG: 1) From your point of view, what will 2025 technology enable from a consumer, employee, and partner perspective? 2) What are the key trends to watch that might have an impact on our...

    • For Marketing Leadership Professionals

      Client Inquiry:PC Sales Cycle

      Sarah Rotman EppsFebruary 17, 2011

      Why have PC sales/shipments slowed? Is it because of tablets?

      • For CMO Professionals

        Client Inquiry:eBook Reader Update

        James L. McQuiveyMay 05, 2011

        In eBook readers, is a larger macro trend away from single use E Ink eReader devices?

        • For Marketing Leadership Professionals

          Client Inquiry:The Future Of The Tablet Market

          Sarah Rotman EppsJuly 14, 2011

          What is Forrester's current take on the future of the tablet market?

          • For Customer Experience Professionals

            Client Inquiry:Customer Portal Adoption

            Elizabeth BoehmMarch 08, 2011

            I am trying to find out some information/statistics on customer portal adoption. For example, what is the percentage of users who have registered for and use self-service portals such as online...

             
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