Forrester Research : Topic :

Customer Relationship Management (CRM)

CRM systems leverage technology to organize and synchronize marketing, sales, customer service, and technical support processes, helping organizations reduce costs and improve efficiency. Forrester provides advice on how to plan, justify, evaluate, implement, and improve areas like sales force automation and sales effectiveness, customer service and support, customer self-service and assisted service, and multichannel management. Research coverage includes CRM architecture, strategy, deployment, and services.

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Consumer Technographics Survey (101)
Forrsights Survey (31)

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132 results in Data Surveys

For CIO Professionals
Survey:Forrsights Workforce Employee Survey, Q3 2010
September 01, 2010
Forrester's Forrsights Workforce Employee Survey, Q3 2010, was fielded to 5,519 technology end users located in Canada, France, Germany, the UK, and the US from SMB and enterprise companies with 20...
For eBusiness & Channel Strategy Professionals
Survey:North American Technographics® Retail Online Benchmark Recontact Survey, Q3 2012 (US)
August 22, 2012
Forrester conducted an online survey fielded in August 2012 of 4,631 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,631), there is 95% confidence that...
For eBusiness & Channel Strategy Professionals
Survey:Hispanic Technographics® Online Survey, Q4 2011 (US)
December 31, 2011
Forrester conducted an online survey fielded in November 2011 of 4,030 US Hispanic individuals ages 18 to 75. For results based on a randomly chosen sample of this size (N = 4,030), there is 95%...
For Marketing Leadership Professionals
Survey:North American Technographics® Brand Compass Survey, Q1 2013
February 01, 2013
Forrester conducted an online survey fielded in February 2013 of 4,575 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,575), there is 95% confidence...
For eBusiness & Channel Strategy Professionals
Survey:Hispanic Technographics® Youth Online Survey, Q3 2010 (US)
September 01, 2010
Forrester conducted an online survey fielded in September 2010 of 1,042 Hispanic US individuals ages 13 to 17. For results based on a randomly chosen sample of this size (N = 1,042), there is 95%...
For eBusiness & Channel Strategy Professionals
Survey:European Technographics® Consumer Technology Online Survey, Q4 2011
November 29, 2011
The European Technographics Consumer Technology Online Survey, Q4 2011, surveyed 13,000 respondents in the seven markets of France, Germany, Italy, the Netherlands, Spain, Sweden, and the UK. This...
For CIO Professionals
Survey:Forrsights Telecom And Mobility Workforce Survey, Q2 2013
April 15, 2013
Forrsights Telecom And Mobility Workforce Survey, Q2 2013, was fielded to 5,116 information workers located in Canada, France, Germany, the UK, and the US from SMB and enterprise companies with two...
For Market Insights Professionals
Survey:North American Technographics® Online Benchmark Survey (Part 1), 2013
April 17, 2013
Forrester conducted an online survey fielded in April 2013 of 61,167 US individuals and 5,800 Canadian individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N =...
For eBusiness & Channel Strategy Professionals
Survey:North American Technographics Media, Marketing, Consumer Technology, And Healthcare Benchmark Survey, Q3 2010 (US, Canada)
September 01, 2010
Forrester conducted a mail survey fielded in August and September 2010 of 5,469 US and Canadian households and individuals ages 18 and older. For results based on a randomly chosen sample of this...
For eBusiness & Channel Strategy Professionals
Survey:European Technographics® Financial Services Online Survey, Q4 2011
November 29, 2011
The European Technographics Financial Services Online Survey, Q4 2011, surveyed 14,000 respondents in the seven markets of France, Germany, Italy, the Netherlands, Spain, Sweden, and the UK. This...
For Market Insights Professionals
Survey:North American Technographics® Consumer Deep Dive: Investigating The Customer Life Cycle (Explore Phase) Survey, Q4 2012 (US)
December 03, 2012
Forrester conducted an online survey fielded in December 2012 of 4,532 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,532), there is 95% confidence...
For eBusiness & Channel Strategy Professionals
Survey:North American Technographics® Financial Services Affluent Survey 2013
January 15, 2013
Forrester conducted an online survey fielded in January 2013 of 1,051 affluent US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 1,051), there is 95%...
For eBusiness & Channel Strategy Professionals
Survey:Asia Pacific Technographics® Online Survey, Q3 2011
September 05, 2011
Forrester Research conducted an online survey in July 2011 of 7,085 consumers ages 18 and older in South Korea, Australia, Japan, metropolitan China (including Hong Kong, Shanghai, Beijing,...
For eBusiness & Channel Strategy Professionals
Survey:North American Technographics® Customer Experience Online Survey, Q4 2011 (US)
October 30, 2011
Forrester conducted an online survey fielded in October 2011 of 7,638 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 7,638), there is 95% confidence...
For eBusiness & Channel Strategy Professionals
Survey:European Technographics® Benchmark Survey, Q2 2011
June 20, 2011
The European Technographics Benchmark Survey, Q2 2011, surveyed 22,501 respondents in the eight markets of France, Germany, Italy, the Netherlands, Poland, Spain, Sweden, and the UK. This survey is...
For CIO Professionals
Survey:Forrsights Workforce Employee Survey, Q4 2012
October 19, 2012
A quick look into the survey: This forward-looking market research study of technology information workers details device usage, bring-your-own-device prevalence, phone and Internet, PC application...
For eBusiness & Channel Strategy Professionals
Survey:North American Technographics Retail, Travel, Customer Experience, And Financial Services Benchmark Survey, Q3 2010 (US, Canada)
September 01, 2010
Forrester conducted a mail survey fielded in August and September 2010 of 5,621 US and Canadian households and individuals ages 18 and older. For results based on a randomly chosen sample of this...
For eBusiness & Channel Strategy Professionals
Survey:North American Technographics® Finance And Customer Experience Online Survey Q4 2012 (Canada)
October 01, 2012
Forrester conducted an online survey fielded in October 2012 of 5,612 Canadian individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 5,612), there is 95%...
For eBusiness & Channel Strategy Professionals
Survey:European Technographics® Financial Services Online Survey, Q3 2012
July 26, 2012
Forrester conducted an online survey fielded in July 2012 of 14,000 European individuals in France, Germany, Italy, the Netherlands, Spain, Sweden, and the UK. This survey is based on an online...
For eBusiness & Channel Strategy Professionals
Survey:North American Technographics® Omnibus Online Survey, Q4 2010 (US)
December 29, 2010
Forrester conducted an online survey fielded in December 2010 of 5,020 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 5,020), there is 95% confidence...
For eBusiness & Channel Strategy Professionals
Survey:North American Technographics® Online Benchmark Survey, Q3 2011 (US, Canada)
September 26, 2011
Forrester conducted an online survey fielded in July 2011 of 64,515 US and Canadian online adults ages 18 to 88. For results based on a randomly chosen sample of this size (N = 64,515), there is 95%...
For eBusiness & Channel Strategy Professionals
Survey:Asia Pacific Technographics® Online China Survey, Q4 2011
January 01, 2012
Forrester Research conducted an online survey in October 2011 of 3,621 consumers ages 18 and older in metropolitan China (including Hong Kong, Shanghai, Beijing, Guangzhou, Chengdu, Wuhan, and Xian)....
For eBusiness & Channel Strategy Professionals
Survey:North American Technographics® Omnibus Mail Survey, Q2 2010 (US)
June 25, 2010
Forrester conducted a mail survey fielded in May and June 2010 of 10,116 US households and individuals ages 18 and older. For results based on a randomly chosen sample of this size (N = 10,116),...
For eBusiness & Channel Strategy Professionals
Survey:North American Technographics® Affluent Online Survey, Q3 2011 (US)
July 28, 2011
Forrester conducted an online survey fielded in July 2011 of 1,007 US individuals ages 18 to 88 with investable assets of $1 million or more. For results based on a randomly chosen sample of this...
For CIO Professionals
Survey:Forrsights Budgets And Priorities Tracker Survey, Q2 2011
June 01, 2011
Forrester fielded this online survey of 2,741 North American, European, Asia Pacific, and Latin American IT budget decision-makers during April 2011 and May 2011.Forrester's Forrsights Budgets And...

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Customer Relationship Management (CRM)

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For CIO Professionals

Survey:Forrsights Workforce Employee Survey, Q3 2010

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Retail Online Benchmark Recontact Survey, Q3 2012 (US)

For eBusiness & Channel Strategy Professionals

Survey:Hispanic Technographics® Online Survey, Q4 2011 (US)

For Marketing Leadership Professionals

Survey:North American Technographics® Brand Compass Survey, Q1 2013

For eBusiness & Channel Strategy Professionals

Survey:Hispanic Technographics® Youth Online Survey, Q3 2010 (US)

For eBusiness & Channel Strategy Professionals

Survey:European Technographics® Consumer Technology Online Survey, Q4 2011

For CIO Professionals

Survey:Forrsights Telecom And Mobility Workforce Survey, Q2 2013

For Market Insights Professionals

Survey:North American Technographics® Online Benchmark Survey (Part 1), 2013

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics Media, Marketing, Consumer Technology, And Healthcare Benchmark Survey, Q3 2010 (US, Canada)

For eBusiness & Channel Strategy Professionals

Survey:European Technographics® Financial Services Online Survey, Q4 2011

For Market Insights Professionals

Survey:North American Technographics® Consumer Deep Dive: Investigating The Customer Life Cycle (Explore Phase) Survey, Q4 2012 (US)

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Financial Services Affluent Survey 2013

For eBusiness & Channel Strategy Professionals

Survey:Asia Pacific Technographics® Online Survey, Q3 2011

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Customer Experience Online Survey, Q4 2011 (US)

For eBusiness & Channel Strategy Professionals

Survey:European Technographics® Benchmark Survey, Q2 2011

For CIO Professionals

Survey:Forrsights Workforce Employee Survey, Q4 2012

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics Retail, Travel, Customer Experience, And Financial Services Benchmark Survey, Q3 2010 (US, Canada)

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Finance And Customer Experience Online Survey Q4 2012 (Canada)

For eBusiness & Channel Strategy Professionals

Survey:European Technographics® Financial Services Online Survey, Q3 2012

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Omnibus Online Survey, Q4 2010 (US)

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Online Benchmark Survey, Q3 2011 (US, Canada)

For eBusiness & Channel Strategy Professionals

Survey:Asia Pacific Technographics® Online China Survey, Q4 2011

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Omnibus Mail Survey, Q2 2010 (US)

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Affluent Online Survey, Q3 2011 (US)

For CIO Professionals

Survey:Forrsights Budgets And Priorities Tracker Survey, Q2 2011

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