Customer Relationship Management (CRM)

CRM systems leverage technology to organize and synchronize marketing, sales, customer service, and technical support processes, helping organizations reduce costs and improve efficiency. Forrester provides advice on how to plan, justify, evaluate, implement, and improve areas like sales force automation and sales effectiveness, customer service and support, customer self-service and assisted service, and multichannel management. Research coverage includes CRM architecture, strategy, deployment, and services.

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152 results in Data Surveys

    • For Marketing Leadership Professionals

      Survey:North American Technographics® Healthcare Online Survey, Q1 2012 (US)

      Forrester conducted an online survey fielded in March 2012 of 4,518 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,518), there is 95% confidence that...

      • For CIO Professionals

        Survey:Forrsights Global Workforce Benchmark Survey, Q4 2013

        Forrester's Forrsights Global Workforce Benchmark Survey, Q4 2013, was fielded to 9,235 information workers located in Australia, Brazil, Canada, China, France, Germany, India, Indonesia, Japan,...

        • For Marketing Leadership Professionals

          Survey:North American Technographics® TRUE Brand Compass Survey, Q1 2013

          Forrester conducted an online survey fielded in February 2013 of 4,575 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,575), there is 95% confidence...

          • For CIO Professionals

            Survey:Forrsights Budgets And Priorities Tracker Survey Q4 2012

            Forrester's Forrsights Budgets And Priorities Tracker Survey, Q4 2012, was fielded to 3,753 IT executives and technology decision-makers located in Australia, Brazil, Canada, China, France, Germany,...

            • For Customer Insights Professionals

              Survey:North American Technographics® Devices And Telecom Survey, 2013 (Canada)

              Forrester conducted an online survey fielded in September 2013 of 5,995 Canadian individuals ages 18 to 85. For results based on a randomly chosen sample of this size, there is 95% confidence that...

              • For Customer Insights Professionals

                Survey:European Technographics® Financial Services Survey 2, 2013

                Forrester conducted an online survey fielded in July 2013 of 13,876 European individuals in France, Germany, Italy, the Netherlands, Spain, Sweden, and the UK. This survey is based on an online...

                • For eBusiness & Channel Strategy Professionals

                  Survey:North American Technographics® Retail Online Survey, Q2 2012 (US)

                  Forrester conducted an online survey fielded in April 2012 of 4,491 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,491), there is 95% confidence that...

                  • For Customer Insights Professionals

                    Survey:Russian Technographics® Online Benchmark Survey, 2013

                    Forrester conducted an online survey fielded in May 2013 of 2,000 Russian online individuals ages 16 and older who are members of the Ipsos-MORI online panel. Ipsos weighted the data by age and...

                    • For eBusiness & Channel Strategy Professionals

                      Survey:North American Technographics® Telecom And Devices Online Benchmark Recontact Survey, Q3 2012 (US)

                      Forrester conducted an online survey fielded in July 2012 of 4,731 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,731), there is 95% confidence that...

                      • For Customer Insights Professionals

                        Survey:Asia Pacific Technographics® China Survey, 2013

                        Forrester conducted an online survey fielded in August 2013 of 4,500 individuals in metropolitan China (Beijing, Shanghai, Guangzhou, Chengdu, Wuhan, Xian, Nanjing, Shenyang, Dalian, Wuxi, Suzhou,...

                        • For eBusiness & Channel Strategy Professionals

                          Survey:Russian Technographics® Online Benchmark Survey, Q3 2012

                          Forrester conducted an online survey fielded in July 2012 of 1,987 Russian individuals ages 16 and older who are members of the Ipsos-MORI online panel.  Ipsos weighted the data by age, sex,...

                          • For CIO Professionals

                            Survey:Business Technographics® Global Priorities And Journey Survey, 2014

                            Forrester's Business Technographics Global Priorities And Journey Survey, 2014, was fielded to 13,822 business and technology decision-makers located in Australia, Brazil, Canada, China, France,...

                            • For Customer Insights Professionals

                              Survey:Russian Technographics® Retail And Customer Experience Survey, 2013

                              Forrester conducted an online survey fielded in October and November 2013 of 2,000 Russian online individuals ages 16 and older. For results based on a randomly chosen sample of this size, there is...

                              • For CIO Professionals

                                Survey:Forrsights Workforce Employee Survey, Q4 2011

                                Forrester's Forrsights Workforce Employee Survey, Q4 2011, was fielded to 9,912 technology end users located in Australia, Brazil, Canada, China, France, Germany, India, Indonesia, Japan, Malaysia,...

                                • For CIO Professionals

                                  Survey:Forrsights Telecom And Mobility Workforce Survey, Q2 2013

                                  Forrsights Telecom And Mobility Workforce Survey, Q2 2013, was fielded to 5,116 information workers located in Canada, France, Germany, the UK, and the US from SMB and enterprise companies with two...

                                  • For eBusiness & Channel Strategy Professionals

                                    Survey:Asia Pacific Technographics® Benchmark Survey, Q3 2012 (China, Hong Kong, India, Japan)

                                    Forrester conducted the Asia Pacific Technographics Benchmark Survey, Q3 2012 of 9,569 consumers ages 18 and older in Japan, metropolitan China (including Hong Kong, Beijing, Shanghai, Wuhan,...

                                    • For Customer Insights Professionals

                                      Survey:European Technographics® Travel, Auto, Media, And Marketing Survey, 2013

                                      Forrester conducted an online survey fielded in September and October 2013 of 13,006 online individuals ages 16 and older in the UK, France, Germany, Spain, Italy, the Netherlands, and Sweden. For...

                                      • For eBusiness & Channel Strategy Professionals

                                        Survey:European Technographics® Financial Services Online Survey, Q4 2011

                                        The European Technographics Financial Services Online Survey, Q4 2011, surveyed 14,000 respondents in the seven markets of France, Germany, Italy, the Netherlands, Spain, Sweden, and the UK. This...

                                        • For Customer Insights Professionals

                                          Survey:Asia Pacific Consumer Technographics® Consumer Technology, Travel, And Auto Survey, 2014

                                          Forrester conducted an online survey fielded in March 2014 of 10,003 individuals in Australia, Indonesia, Japan, South Korea, metropolitan China (including Beijing, Chengdu, Dalian, Guangzhou,...

                                          • For CIO Professionals

                                            Survey:Forrsights Networks And Telecommunications Survey, Q1 2012

                                            Forrester's Forrsights Networks And Telecommunications Survey, Q1 2012 was fielded to 2,347 IT executives and technology decision-makers located in Canada, France, Germany, the UK, and the US from...

                                            • For Customer Insights Professionals

                                              Survey:European Technographics® Devices and Telecom Survey, 2013

                                              Forrester conducted an online survey fielded in July 2013 of 13,000 European individuals in the UK, France, Germany, Spain, Italy, the Netherlands, and Sweden. This survey is based on an online...

                                              • For CIO Professionals

                                                Survey:Forrsights Developer Survey, Q1 2013

                                                Forrester's Forrsights Developer Survey, Q1 2013, was fielded to 2,038 software developers located in Canada, China, France, Germany, India, the UK, and the US from companies of all sizes, as well as...

                                                • For Customer Insights Professionals

                                                  Survey:Russian Consumer Technographics® Online Benchmark Survey, 2014

                                                  Forrester conducted an online survey fielded in March and April 2014 of 2,000 Russian individuals ages 16 and older who go online at least once per week. The data was weighted by age, gender, and...

                                                  • For eBusiness & Channel Strategy Professionals

                                                    Survey:North American Technographics® Benchmark Survey, Q3 2012 (US, Canada)

                                                    Forrester conducted a mail survey fielded from April to June 2012 of 12,181 US and Canadian households and individuals ages 18 and older. For results based on randomly chosen samples of these sizes...

                                                    • For CIO Professionals

                                                      Survey:Forrsights Hardware Survey Q3 2012

                                                      A quick look into the survey: This forward-looking market research study about IT technology details PCs and systems management, servers and data centers, X86 server virtualization, and dives deeply...