Customer Relationship Management (CRM)

CRM systems leverage technology to organize and synchronize marketing, sales, customer service, and technical support processes, helping organizations reduce costs and improve efficiency. Forrester provides advice on how to plan, justify, evaluate, implement, and improve areas like sales force automation and sales effectiveness, customer service and support, customer self-service and assisted service, and multichannel management. Research coverage includes CRM architecture, strategy, deployment, and services.

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3 results in Data Surveys

  • Security Risk & Compliance
  • For CIO Professionals

    Survey:Forrsights Security Survey Q2 2012

     A quick look into the survey: This forward-looking market research study about IT technology details security spending, priorities and challenges, as well as sourcing, organizational structure,...

    • For eBusiness & Channel Strategy Professionals

      Survey:European Technographics® Online Benchmark Survey, Q3 2012

      Forrester conducted an online survey fielded in July 2012 of 20,778 European individuals in France, Germany, Italy, the Netherlands, Poland, Spain, Sweden, and the UK. This survey is based on an...

      • For eBusiness & Channel Strategy Professionals

        Survey:North American Technographics® Media And Advertising Online Benchmark Recontact Survey, Q3 2012 (US)

        Forrester conducted an online survey fielded in July 2012 of 5,030 US online adults ages 18 to 88. For results based on a randomly chosen sample of this size (N = 5,030), there is 95% confidence that...