Customer Relationship Management (CRM)

CRM systems leverage technology to organize and synchronize marketing, sales, customer service, and technical support processes, helping organizations reduce costs and improve efficiency. Forrester provides advice on how to plan, justify, evaluate, implement, and improve areas like sales force automation and sales effectiveness, customer service and support, customer self-service and assisted service, and multichannel management. Research coverage includes CRM architecture, strategy, deployment, and services.

Refine your results

Date Range

Content Types

Role

Methodology

Topics

Industry

Region

5 results in Data Surveys

  • Security, Risk and Compliance
  • For CIO Professionals

    Survey:Forrsights Security Survey, Q2 2011

    Forrester's Forrsights Security Survey, Q2 2011, was fielded to 2,353 IT executives and technology decision-makers located in Canada, France, Germany, the UK, and the US from small and medium-size...

    • For eBusiness & Channel Strategy Professionals

      Survey:North American Technographics® Media And Advertising Online Benchmark Recontact Survey, Q3 2012 (US)

      Forrester conducted an online survey fielded in July 2012 of 5,030 US online adults ages 18 to 88. For results based on a randomly chosen sample of this size (N = 5,030), there is 95% confidence that...

      • For CIO Professionals

        Survey:Forrsights Security Survey, Q3 2010

        Forrester's Forrsights Security Survey, Q3 2010, was fielded to 2,337 IT executives and technology decision-makers located in Canada, France, Germany, the UK, and the US from SMB and enterprise...

        • For eBusiness & Channel Strategy Professionals

          Survey:European Technographics® Online Benchmark Survey, Q3 2012

          Forrester conducted an online survey fielded in July 2012 of 20,778 European individuals in France, Germany, Italy, the Netherlands, Poland, Spain, Sweden, and the UK. This survey is based on an...

          • For CIO Professionals

            Survey:Forrsights Security Survey Q2 2012

             A quick look into the survey: This forward-looking market research study about IT technology details security spending, priorities and challenges, as well as sourcing, organizational structure,...

             
            Loading...

            Browse

            About Forrester

            Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

            Roles We Serve

            Forrester supports leaders in 13 roles across three distinct client segments: Business Technology, Marketing & Strategy, and Technology Industry.

            Analysts & Coverage Areas

            Aligned to your professional role, Forrester's analysts are experts in the specific technologies, issues, and trends currently impacting your business.

            Forrester Leadership Boards

            Fresh thinking and collaborative problem-solving through an unmatched combination of peer networking, forward-looking analysis, and professional guidance.

            Consulting

            Our expert analysts provide custom research-based frameworks to guide you through each phase of your critical business initiatives from identifying opportunity to optimizing results.

            Community

            Connect with peers and analysts, share your views, and ask questions on key business issues.

            Blog

            Forrester analysts weigh in on the latest business and technology news.

            • BROWSE
            • Register
            • Call +1 617.613.5730
            • Cart