Forrester Research : Topic

Customer Relationship Management (CRM)

CRM systems leverage technology to organize and synchronize marketing, sales, customer service, and technical support processes, helping organizations reduce costs and improve efficiency. Forrester provides advice on how to plan, justify, evaluate, implement, and improve areas like sales force automation and sales effectiveness, customer service and support, customer self-service and assisted service, and multichannel management. Research coverage includes CRM architecture, strategy, deployment, and services.

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53 results in Data Surveys

Financial Services

For eBusiness & Channel Strategy Professionals
Survey:Latin American Technographics® Benchmark Survey, Q3 2012 (Brazil, Mexico)
July 25, 2012
Forrester conducted a face-to-face survey fielded from May to July 2012 of 6,109 individuals ages 16 to 75 in the top urban cities in Brazil (including São Paulo, Rio de Janeiro, Recife, Porto...
For eBusiness & Channel Strategy Professionals
Survey:Latin American Technographics® Online Benchmark Survey, Q3 2012 (Argentina, Brazil, Mexico)
July 31, 2012
Forrester conducted an online survey fielded in July and August 2012 of 6,008 individuals ages 16 to 75 in top urban areas/provinces of Argentina and top urban areas/states of Brazil and Mexico. In...
For eBusiness & Channel Strategy Professionals
Survey:North American Technographics® Affluent Online Survey, Q3 2011 (US)
July 28, 2011
Forrester conducted an online survey fielded in July 2011 of 1,007 US individuals ages 18 to 88 with investable assets of $1 million or more. For results based on a randomly chosen sample of this...
For eBusiness & Channel Strategy Professionals
Survey:North American Technographics® Benchmark Survey, Q2/Q3 2011 (US, Canada)
July 31, 2011
Forrester conducted a mail survey fielded from May to July 2011 of 10,802 US households and individuals ages 18 and older. Fieldwork in Canada was delayed due to a national postal workers' strike and...
For eBusiness & Channel Strategy Professionals
Survey:European Technographics® Online Benchmark Survey, Q3 2011
September 10, 2011
The European Technographics® Online Benchmark Survey, Q3 2011, surveyed 21,000 respondents in the eight markets of France, Germany, Italy, the Netherlands, Poland, Spain, Sweden, and the UK. This...
For eBusiness & Channel Strategy Professionals
Survey:North American Technographics® Finance And Customer Experience Online Survey, Q4 2011 (Canada)
October 31, 2011
Forrester conducted an online survey fielded in October 2011 of 5,502 Canadian individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 5,502), there is 95%...
For eBusiness & Channel Strategy Professionals
Survey:North American Technographics® Benchmark Survey, Q3 2012 (US, Canada)
June 01, 2012
Forrester conducted a mail survey fielded from April to June 2012 of 12,181 US and Canadian households and individuals ages 18 and older. For results based on randomly chosen samples of these sizes...
For eBusiness & Channel Strategy Professionals
Survey:Russian Technographics® Online Benchmark Survey, Q3 2011
September 10, 2011
The Russian Technographics® Online Benchmark Survey, Q3 2011, surveyed 2,000 respondents in across Russia. This survey is based on online adults ages 16 and older (who are members of the...
For eBusiness & Channel Strategy Professionals
Survey:European Technographics® Financial Services Online Survey, Q4 2010
December 30, 2010
The European Technographics Financial Services Online Survey, Q4 2010, surveyed 14,374 respondents in the seven markets of France, Germany, Italy, the Netherlands, Spain, Sweden, and the UK. This...
For eBusiness & Channel Strategy Professionals
Survey:Latin American Technographics® Online Survey, Q4 2010 (Mexico, Brazil)
December 01, 2010
Forrester conducted an online survey fielded in November and December 2010 of 4,007 individuals ages 16 to 75 in top urban cities/states of Mexico including México City (Distrito Federal),...
For eBusiness & Channel Strategy Professionals
Survey:European Technographics® Financial Services Online Survey, Q3 2012
July 26, 2012
Forrester conducted an online survey fielded in July 2012 of 14,000 European individuals in France, Germany, Italy, the Netherlands, Spain, Sweden, and the UK. This survey is based on an online...
For eBusiness & Channel Strategy Professionals
Survey:Hispanic Technographics® Youth Online Survey, Q3 2010 (US)
September 01, 2010
Forrester conducted an online survey fielded in September 2010 of 1,042 Hispanic US individuals ages 13 to 17. For results based on a randomly chosen sample of this size (N = 1,042), there is 95%...
For eBusiness & Channel Strategy Professionals
Survey:North American Technographics® Benchmark Survey, Q2 2010 (US, Canada)
June 14, 2010
Forrester conducted a mail survey fielded in February and March 2010 of 42,792 US and Canadian households and individuals ages 18 and older. For results based on a randomly chosen sample of this size...
For eBusiness & Channel Strategy Professionals
Survey:European Technographics® Benchmark Survey, Q2 2011
June 20, 2011
The European Technographics Benchmark Survey, Q2 2011, surveyed 22,501 respondents in the eight markets of France, Germany, Italy, the Netherlands, Poland, Spain, Sweden, and the UK. This survey is...
For eBusiness & Channel Strategy Professionals
Survey:Asia Pacific Technographics® Online Survey, Q3 2011
September 05, 2011
Forrester Research conducted an online survey in July 2011 of 7,085 consumers ages 18 and older in South Korea, Australia, Japan, metropolitan China (including Hong Kong, Shanghai, Beijing,...
For eBusiness & Channel Strategy Professionals
Survey:North American Technographics® Consumer Deep Dive: Investigating The Customer Life Cycle (Discover Phase) Survey Q3 2012 (US)
September 03, 2012
Forrester conducted an online survey fielded in September 2012 of 4,506 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,506), there is 95% confidence...
For eBusiness & Channel Strategy Professionals
Survey:Asia Pacific Technographics® Online Survey, Q4 2010
December 01, 2010
Forrester Research conducted an online survey in October and November 2010 of 5,897 consumers ages 18 and older in South Korea, Australia, Japan, metropolitan China (including Hong Kong, Shanghai,...
For eBusiness & Channel Strategy Professionals
Survey:North American Technographics® Online Benchmark Survey (Part 1), Q2 2012 (US, Canada)
May 17, 2012
Forrester conducted an online survey fielded in April and May 2012 of 58,068 US and 5,635 Canadian online adults ages 18 to 88. For results based on randomly chosen samples of these sizes (N = 58,068...
For eBusiness & Channel Strategy Professionals
Survey:North American Technographics® Healthcare Survey, Q1 2013 (US)
February 01, 2013
Forrester conducted an online survey fielded in February 2013 of 4,504 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,504), there is 95% confidence...
For eBusiness & Channel Strategy Professionals
Survey:North American Technographics® Customer Life Cycle Survey, Q1 2013
February 05, 2013
Forrester conducted an online survey fielded in February 2013 of 4,549 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,549), there is 95% confidence...
For eBusiness & Channel Strategy Professionals
Survey:North American Technographics® Omnibus Mail Survey, Q2 2010 (US)
June 25, 2010
Forrester conducted a mail survey fielded in May and June 2010 of 10,116 US households and individuals ages 18 and older. For results based on a randomly chosen sample of this size (N = 10,116),...
For eBusiness & Channel Strategy Professionals
Survey:North American Technographics® Financial Services Affluent Survey 2013
January 15, 2013
Forrester conducted an online survey fielded in January 2013 of 1,051 affluent US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 1,051), there is 95%...
For eBusiness & Channel Strategy Professionals
Survey:North American Technographics® Youth Online Survey, Q3 2010 (US)
September 01, 2010
Forrester conducted an online survey fielded in September 2010 of 4,681 young US individuals ages 12 to 17. For results based on a randomly chosen sample of this size (N = 4,681), there is 95%...
For eBusiness & Channel Strategy Professionals
Survey:Russian Technographics® Benchmark Survey, Q2 2011
June 20, 2011
The Russian Technographics Benchmark Survey, Q2 2011, surveyed 3,105 respondents in urban Russia. This survey is based on adults ages 16 and older. Taylor Nelson Sofres (TNS) weighted the data by...
For eBusiness & Channel Strategy Professionals
Survey:Latin American Technographics® Online Survey, Q4 2011 (Mexico, Brazil, Argentina)
December 22, 2011
Forrester conducted an online survey fielded in November 2011 of 5,998 individuals ages 16 to 75 in top urban cities/states of Mexico and Brazil and top urban cities/provinces of Argentina. In...

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Customer Relationship Management (CRM)

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For eBusiness & Channel Strategy Professionals

Survey:Latin American Technographics® Benchmark Survey, Q3 2012 (Brazil, Mexico)

For eBusiness & Channel Strategy Professionals

Survey:Latin American Technographics® Online Benchmark Survey, Q3 2012 (Argentina, Brazil, Mexico)

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Affluent Online Survey, Q3 2011 (US)

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Benchmark Survey, Q2/Q3 2011 (US, Canada)

For eBusiness & Channel Strategy Professionals

Survey:European Technographics® Online Benchmark Survey, Q3 2011

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Finance And Customer Experience Online Survey, Q4 2011 (Canada)

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Benchmark Survey, Q3 2012 (US, Canada)

For eBusiness & Channel Strategy Professionals

Survey:Russian Technographics® Online Benchmark Survey, Q3 2011

For eBusiness & Channel Strategy Professionals

Survey:European Technographics® Financial Services Online Survey, Q4 2010

For eBusiness & Channel Strategy Professionals

Survey:Latin American Technographics® Online Survey, Q4 2010 (Mexico, Brazil)

For eBusiness & Channel Strategy Professionals

Survey:European Technographics® Financial Services Online Survey, Q3 2012

For eBusiness & Channel Strategy Professionals

Survey:Hispanic Technographics® Youth Online Survey, Q3 2010 (US)

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Benchmark Survey, Q2 2010 (US, Canada)

For eBusiness & Channel Strategy Professionals

Survey:European Technographics® Benchmark Survey, Q2 2011

For eBusiness & Channel Strategy Professionals

Survey:Asia Pacific Technographics® Online Survey, Q3 2011

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Consumer Deep Dive: Investigating The Customer Life Cycle (Discover Phase) Survey Q3 2012 (US)

For eBusiness & Channel Strategy Professionals

Survey:Asia Pacific Technographics® Online Survey, Q4 2010

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Online Benchmark Survey (Part 1), Q2 2012 (US, Canada)

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Healthcare Survey, Q1 2013 (US)

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Customer Life Cycle Survey, Q1 2013

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Omnibus Mail Survey, Q2 2010 (US)

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Financial Services Affluent Survey 2013

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Youth Online Survey, Q3 2010 (US)

For eBusiness & Channel Strategy Professionals

Survey:Russian Technographics® Benchmark Survey, Q2 2011

For eBusiness & Channel Strategy Professionals

Survey:Latin American Technographics® Online Survey, Q4 2011 (Mexico, Brazil, Argentina)

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