Customer Relationship Management (CRM)

CRM systems leverage technology to organize and synchronize marketing, sales, customer service, and technical support processes, helping organizations reduce costs and improve efficiency. Forrester provides advice on how to plan, justify, evaluate, implement, and improve areas like sales force automation and sales effectiveness, customer service and support, customer self-service and assisted service, and multichannel management. Research coverage includes CRM architecture, strategy, deployment, and services.

Refine your results

Date Range

Methodology

Analyst

Topics

Industry

Region

Vendor

31 results in Reports

  • Customer Relationship Management (CRM)
  • Infrastructure & Operations
  • For Infrastructure & Operations Professionals

    Report:The State And Direction Of IT Service Management: 2012 To 2013

    Forrester Research, in conjunction with itSMF-USA, conducted its second annual survey to understand the state of IT service management (ITSM) in 2012 and its direction in 2013 — a critical...

    • Downloads: 387
    • Comments: 1
    • Rating:
  • For Infrastructure & Operations Professionals

    Report:IT Service Management Case Study: Making The Transition From On Premises To SaaS With BMC

    Good Practices When Migrating To An SaaS-Delivered ITSM Solution

    How do you successfully move IT service management (ITSM) tool enablement from an on-premises model to a software-as-a-service (SaaS) model? A North American brand communications agency found itself...

    • Downloads: 142
  • For Infrastructure & Operations Professionals

    Report:Case Study: Commonwealth Bank Of Australia Gets Service-Oriented Via Cloud Computing

    Transforms IT From Cost Center To Innovation Center By Leveraging Cloud And Policy-Based Orchestration

    Facing rising IT infrastructure costs, inflexible vendor contracts, and labor-intensive processes, Commonwealth Bank of Australia (CBA) undertook a massive IT transformation over the last five years....

    • Downloads: 318
    • Rating:
  • For Infrastructure & Operations Professionals

    Report:Evolve Your Service Management And Automation Skills And Staffing

    Skills And Staffing: The Service Management And Automation Playbook

    This report outlines the skills and staffing for Forrester's solution for infrastructure and operations (I&O) executives working on a service management and automation strategy. This report is...

    • Downloads: 564
    • Rating:
  • For Infrastructure & Operations Professionals

    Report:Develop Your Road Map For Service Management And Automation Processes

    Road Map: The Service Management And Automation Playbook

    This report outlines Forrester's solution to help IT infrastructure and operations (I&O) leaders develop their road map of service management and automation processes (SMA) using Forrester's...

    • Downloads: 1405
    • Rating:
  • For Infrastructure & Operations Professionals

    Report:Planning Road Map: Adopting ITIL

    ITIL is now in many ways bigger than its "master" — IT service management. From its origins in the UK government, its use has grown rapidly in the last decade and ITIL continues to dominate...

    • Downloads: 765
    • Comments: 1
    • Rating:
  • For Infrastructure & Operations Professionals

    Report:Five Steps To Improve Service Desk Effectiveness

    The service desk is your IT organization's first line of response to business user incidents and requests. Because these interactions shape your business' perception of IT, it's critical to not just...

    • Downloads: 523
  • For Infrastructure & Operations Professionals

    Report:Case Study: Orrick's Service Desk Knowledge Management Journey

    During a self-evaluation, the Orrick service desk team realized a shortcoming around knowledge management. The issues ranged from out-of-date information and lack of common terminology to...

    • Downloads: 317
  • For Infrastructure & Operations Professionals

    Report:Real-Time Analytics For Contact Centers

    Do You Know What Your Customers Are Thinking?

    Although contact centers and customer support managers collect data on their agents' performance, too little information is known about what their customers are experiencing during an interaction....

    • Downloads: 1319
  • For Infrastructure & Operations Professionals

    Report:Market Overview: IT Service Management Support Tools

    An Overview Of The Modern Service Desk And Other Technologies

    The service desk market generated more than $1.3 billion in 2008 and is expected to grow at about 10%. This market segment has experienced very little innovation in the past few years. The goals of...

    • Downloads: 2894
    • Rating:
  • For Infrastructure & Operations Professionals

    Report:Knowledge Management Is A Foundation For Good Customer Support

    A Best Practice Introduced To The IT Operations And Service Desk Teams

    As IT organizations deepen their maturity in service management, they progress from a simple ticketing system to an IT Infrastructure Library (ITIL) process-oriented service desk with self-service...

    • Downloads: 973
  • For Infrastructure & Operations Professionals

    Report:The Low-Hanging Fruit That Service Operations Teams Should Consider Now

    Some IT organizations are confident that they can weather the storm of our current economic situation. Others believe they can maintain their current staffing level, and some are saying that they can...

    • Downloads: 1480
  • For Infrastructure & Operations Professionals

    Report:Next-Generation Contact Centers

    Solutions To Keep Pace With Your Customers

    Contact center customer support needs to evolve to better serve customers who no longer rely on one venue for receiving information but instead engage multiple sources. In addition to checking a...

    • Downloads: 1369
  • For Infrastructure & Operations Professionals

    Report:The Help Desk Is On The Critical Path For Pandemic/Disaster Recovery

    Oft-Overlooked Group Is Key To Business Continuity

    The designation of the H1N1 flu virus as a pandemic by the World Health Organization (WHO) should, once again, prompt organizations to revisit their business continuity planning processes. However,...

    • Downloads: 313
  • For Infrastructure & Operations Professionals

    Report:Twelve Criteria For Contact Center Outsourcers

    Questions Companies Need to Ask When Engaging A Contact Center Outsourcer

    Many companies consider outsourcing their contact center or customer service centers to improve operational efficiencies and to increase customer satisfaction. However, many decision-makers know...

    • Downloads: 725
  • For Infrastructure & Operations Professionals

    Report:Vendors: Make Mobile App ROI Your Sell Epicenter

    ROI Analysis Must Prove The Business Process Benefits Of Mobile Solutions

    The economic downturn increases pressure on enterprises to control costs and to provide return on investment (ROI) analysis to justify the benefits of investing in mobile technologies, applications,...

    • Downloads: 434
  • For Infrastructure & Operations Professionals

    Report:Knocking The NOC: Enter The New Operations Center

    The operational hub of any well-run and complex organization is a strong operations center. In IT, this function is often fragmented into pockets that tend to be too isolated. Such isolation is a...

    • Downloads: 1051
    • Rating:
  • For Infrastructure & Operations Professionals

    Report:Service Manager ¿ Job Profile And Description

    Position overview: The service manager provides IT's face to the business, ensuring that customers receive value from IT.

    • Downloads: 4
  • For Infrastructure & Operations Professionals

    Report:Don't Panic! The IT Jobs Picture Isn't As Bad As You Think

    Where The Jobs Are: 2009 US IT Occupation Trends

    The economic slowdown is affecting everyone, including infrastructure and operations (I&O) professionals. With all the news of layoffs and bailouts, you couldn't be blamed for worrying about how safe...

    • Downloads: 432
  • For Infrastructure & Operations Professionals

    Report:Ten Steps For Reducing Contact Center Expenses

    Slow Economy Necessitates You Take A Close Look At Contact Center Costs

    During an economic slowdown, customer service managers need to take a close look at their contact center operations to find ways to reduce costs while maintaining high levels of customer support. Too...

    • Downloads: 1487
  • For Infrastructure & Operations Professionals

    Report:Proactive Outbound Notification Saves Money

    And Provides A New Level Of Personalized Services To Customers

    Proactive customer communications reduce costs for incoming calls by sending outbound messages of interest to customers to the device of their choice. Unlike automated robo messages that intrude...

    • Downloads: 457
  • For Infrastructure & Operations Professionals

    Report:Are Home Agents Right For Your Contact Center?

    Challenges And Benefits Of Supporting Work-At-Home Agents

    Faced with tight budgets, customer experience managers struggle to provide high-value customer support while also lowering operating costs. Many organizations are taking a closer look at employing...

    • Downloads: 537
  • For Infrastructure & Operations Professionals

    Report:2008 Contact Center Technology Trends

    In 2008, contact centers are leaning toward an increased emphasis on self-service and applications that provide greater insight into customer experience. Organizations are also considering how to...

    • Downloads: 1974
  • For Infrastructure & Operations Professionals

    Report:Client Virtualization Enables Green Customer Care Centers: A Cox Communications Case Study

    Hosted Application Virtualization Allows Workers To Bring The Call Center Home

    As part of an initiative to differentiate its customer care centers to attract top talent, Cox Communications turned to hosted application virtualization to enable its care agents to work from home....

    • Downloads: 598
  • For Infrastructure & Operations Professionals

    Report:Case Study: PAETEC's Customer-Focused Strategy Captures US SMBs

    PAETEC, a US communications solution provider, often flies under the radar screen when compared with better-known wireline operators like AT&T and Verizon. This may be about to change — PAETEC...

    • Downloads: 287
 
Loading...

Browse

About Forrester

Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Roles We Serve

Forrester supports leaders in 13 roles across three distinct client segments: Business Technology, Marketing & Strategy, and Technology Industry.

Analysts & Coverage Areas

Aligned to your professional role, Forrester's analysts are experts in the specific technologies, issues, and trends currently impacting your business.

Forrester Leadership Boards

Fresh thinking and collaborative problem-solving through an unmatched combination of peer networking, forward-looking analysis, and professional guidance.

Consulting

Our expert analysts provide custom research-based frameworks to guide you through each phase of your critical business initiatives from identifying opportunity to optimizing results.

Community

Connect with peers and analysts, share your views, and ask questions on key business issues.

Blog

Forrester analysts weigh in on the latest business and technology news.

  • BROWSE
  • Register
  • Call +1 617.613.5730
  • Cart