Forrester

For eBusiness & Channel Strategy Professionals

Report:Trends 2011: Staffing And Hiring For eBusiness

eBusiness Leaders Who Struggle To Fill Open Jobs Can't Settle For Mediocrity

Unemployment plagues the US, yet eBusiness and channel strategy professionals face a counterintuitive problem — hiring. They struggle to fill customer experience, IT, and business analyst...

• Downloads: 477

For eBusiness & Channel Strategy Professionals

Report:Benchmark Your eBusiness Strategy And Results

Five Key Metrics For Tracking eBusiness Progress And Maturity

How does your eBusiness strategy stack up to your peers and competition? In this report we identify five key benchmarks for eBusiness and channel strategy professionals to help you gauge the success...

• Downloads: 883

For eBusiness & Channel Strategy Professionals

Report:Using Channel Satisfaction Data To Build The Business Case For eBusiness

Forrester recently released a report showing the results of a survey of more than 4,500 US consumers and their level of satisfaction with Web, phone, and in-person interactions across 12 different...

• Downloads: 920

For eBusiness & Channel Strategy Professionals

Report:Beyond Sales: Driving eBusiness With Engagement

eBusiness And Channel Leaders: Prepare A Shift To New Customer Metrics To Succeed In 2009

Will there ever be a shift away from the prevailing maniacal goal of increased sales online as a measure of success for eBusiness? Yes — and it's happening now. In Q1 2009, we surveyed members...

• Downloads: 512

For eBusiness & Channel Strategy Professionals

Report:How To Get Customers To Shop Online

How Consumers Research, Buy, And Get Service

Our research still shows that despite the adoption of online transactions, consumers prefer in-store experiences over the Web when it comes to researching, buying, and getting customer service. This...

• Downloads: 968