Forrester

For Application Development & Delivery Professionals

Report:The Future Of Customer Data Management

Vision: The Customer Data Management Playbook

Customer data is the lifeblood of the contemporary enterprise. It's used in virtually every function of the business, including product research, design, and development; advertising and marketing...

• Downloads: 668
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For Application Development & Delivery Professionals

Report:TechRadar™ For AD&D Pros: The Extended CRM Technology Ecosystem, Q1 2013

Landscape: The CRM Playbook

Locking in customer loyalty through deeper engagement and differentiated experiences will continue to be critical priorities for organizations in all sectors in the decade ahead, but navigating the...

• Downloads: 437
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For Business Process Professionals

Report:Forrester's Best Practices Framework For Customer Service Self-Assessment

• Downloads: 66
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For Application Development & Delivery Professionals

Report:Assess Customer Service Capabilities To Pinpoint Opportunities For Better Service

Assessment: The Contact Centers For Customer Service Playbook

This report describes the best practices assessment framework that underpins Forrester's solution for application development and delivery (AD&D) executives looking to implement customer service...

• Downloads: 1374
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For CIO Professionals

Report:The Changing Face Of CRM In Asia Pacific

Unique Requirements Drive CRM Investments In Asia

As organizations evolve from transactional customer interaction methods to customer engagement, they struggle to support and enhance the customer experience across rapidly evolving channels like...

• Downloads: 225
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For Marketing Leadership Professionals

Report:Select Partners Who Support Your Goals

Tools And Technology: The Digital Media Buying Playbook

The linchpins of every effective media buyer's practice are the partner and vendor relationships that allow the buyer to create truly valuable customer experiences. The technology ecosystem for...

• Downloads: 198

For Application Development & Delivery Professionals

Report:Assess CRM Capabilities To Pinpoint Opportunities

Assessment: The CRM Playbook

This report describes the best practices assessment that underpins Forrester's solution for application development and delivery (AD&D) executives looking to implement customer relationship...

• Downloads: 2138
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For Application Development & Delivery Professionals

Report:Forrester's Fast-Forward CRM Capabilities Best Practices Self-Assessment

Forrester’s best practices framework for CRM defines the critical capabilities necessary for building high-quality customer relationships. The framework distills findings from our interviews...

• Downloads: 174

For CIO Professionals

Report:The Big Deal About Big Data For Customer Engagement

Business Leaders Must Lead Big Data Initiatives To Derive Value

As consumers use multiple touchpoints to obtain information, exchange reviews, and purchase products and services, organizations are struggling to better integrate systems and leverage social...

• Downloads: 2008
• Comments: 3
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For CIO Professionals

Report:Plan Strategy Around 10 Business Trends

Business Vision: The BT Strategic Planning Playbook

CIOs and IT strategists participating in strategic planning must bring to the discussion an understanding of emerging business trends. This section of Forrester's BT Strategic Planning playbook...

• Downloads: 2344
• Comments: 1
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For Customer Insights Professionals

Report:How Dirty Is Your Data?

Strategic Plan: The Personal Identity Management Playbook

As personal identity management (PIDM) begins to take shape, companies must think about their customer intelligence (CI) practices differently. Today's data governance policies — the rules that...

• Downloads: 392
• Comments: 2
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