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For CMO Professionals
Technographics® TRUE Brand Compass: Media
Consumers demand more from brands in the 21st century, and traditional and digital media brands are no exception. Media brands must go beyond single-channel access points and prove that they are a...
- Downloads: 91
For Customer Experience Professionals
Benchmarks: The Customer Experience Maturity Playbook
How good is the customer experience at your company — as rated by your own customers? This report helps answer that question by providing benchmarks of the quality of customer experience for...
- Downloads: 1007
- Comments: 2
For Marketing Leadership Professionals
North American Consumer Technographics®
This report is our annual overview of US consumers' behaviors and technology attitudes by generation, based on Forrester's North American Technographics surveys and our ForecastView data. Our...
- Downloads: 122
For Application Development & Delivery Professionals
Continuous Improvement: The Contact Centers For Customer Service Playbook
Companies struggle to deliver reproducible, effective, and personalized customer service that meets customer expectations and doesn't break the bank. Application development and delivery...
- Downloads: 203
- Comments: 1
For Customer Insights Professionals
Latin American Consumer Technographics®
This report is a graphical analysis of Forrester's Latin American Technographics Online Benchmark Survey, 2013. It provides an overview of metropolitan Latin American consumers' Internet and consumer...
- Downloads: 27