Customer Relationship Management (CRM)

CRM systems leverage technology to organize and synchronize marketing, sales, customer service, and technical support processes, helping organizations reduce costs and improve efficiency. Forrester provides advice on how to plan, justify, evaluate, implement, and improve areas like sales force automation and sales effectiveness, customer service and support, customer self-service and assisted service, and multichannel management. Research coverage includes CRM architecture, strategy, deployment, and services.

1 result in Reports

  • Forrester Wave
  • Claire Schooley
  • Enterprise Architecture
  • For Enterprise Architecture Professionals

    Report:The Forrester Wave™: BPM Training And Certification Programs, Q2 2012

    Stevens Institute of Technology, BPMInstitute.org, and BPTrends Associates Lead, Queensland University of Technology Close Behind

    Lack of sufficient business process skills continues to dog progress and momentum for enterprisewide business process management (BPM) initiatives. And when business process professionals turn to the...

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