Customer Relationship Management (CRM)

CRM systems leverage technology to organize and synchronize marketing, sales, customer service, and technical support processes, helping organizations reduce costs and improve efficiency. Forrester provides advice on how to plan, justify, evaluate, implement, and improve areas like sales force automation and sales effectiveness, customer service and support, customer self-service and assisted service, and multichannel management. Research coverage includes CRM architecture, strategy, deployment, and services.

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99 results in Reports

  • Springboard
  • IT Infrastructure & Operations
  • For CIO Professionals

    Report:India Datacenter Study: Disaster Recovery And Business Continuity

    This document provides vendor strategists with an overview of the results from the survey on the India Datacenter market dynamics based on 102 interviews with Indian CIOs and top IT executives of...

    • Downloads: 22
  • For CIO Professionals

    Report:Africa's ICT Forecast Looks Increasingly Cloudy

    Understanding The Cloud Computing Opportunities In Africa

    After years of stagnant enterprise spending on information and communications technology (ICT), Africa is gearing up for a new period of growth. As political stability across the continent gradually...

    • Downloads: 344
    • Rating:
  • For Application Development & Delivery Professionals

    Report:The State Of Cloud Computing: Trends, Issues, And Opportunities

    This document provides vendor strategists with an overview of trends, issues, and opportunities in the cloud computing market. It presents the data on perception of cloud computing and its relevance,...

    • Downloads: 46
  • For CIO Professionals

    Report:India Datacenter Study: Cloud Computing

    This document provides vendor strategists with an overview of the results from the survey on the India Datacenter market dynamics based on 102 interviews with Indian CIOs and top IT executives of...

    • Downloads: 28
  • For Sourcing & Vendor Management Professionals

    Report:2011 ASEAN IT Services Report

    This document provides an overview of IT services within the ASEAN countries of Singapore, Malaysia, Philippines, Thailand, Indonesia, and Vietnam for vendor strategists. The report discusses market...

    • Downloads: 56
  • For CIO Professionals

    Report:Cloud Computing Market Dynamics In MEA: Kingdom Of Saudi Arabia (KSA)

    This document provides an overview of cloud computing in the Kingdom of Saudi Arabia for vendor strategists. There is a focus on cloud adoption trends and demand drivers, benefits and concerns,...

    • Downloads: 20
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Cloud Computing In India 2010: End User Adoption Trends

    This document provides an overview of cloud computing in India for vendor strategists. There is a focus on cloud adoption trends and demand drivers, benefits and concerns, market awareness and user...

    • Downloads: 43
  • For Sourcing & Vendor Management Professionals

    Report:India IT Services Report: 2010

    This document provides an early and accurate market size estimates for 2010 in India, including vendor rankings and activities, forecasts, and market trends for vendor strategists. The report is...

    • Downloads: 78
  • For CIO Professionals

    Report:India Server Virtualization Market: A Snapshot

    The server virtualization market in India is still in its nascent stage with enterprises experimenting with virtual servers running non-critical applications. This document is designed to allow...

    • Downloads: 16
  • For CIO Professionals

    Report:Cloud Computing In Australia And New Zealand 2010: End User Adoption Trends

    This document provides an overview of cloud computing in Australia and New Zealand for vendor strategists. There is a focus on cloud adoption trends and demand drivers, benefits and challenges,...

    • Downloads: 26
  • For CIO Professionals

    Report:India Datacenter Study: Virtualization, Consolidation, And Data De-Duplication

    This document provides vendor strategists with an overview of the results from the survey on the India Datacenter market dynamics based on 102 interviews with Indian CIOs and top IT executives of...

    • Downloads: 21
  • For CIO Professionals

    Report:Telecom Service Providers For Data Center Services In Singapore

    This document provides vendor strategists with an overview of the telecom service providers that offer data center services in Singapore focusing on AT&T, SingTel, Verizon, Tata Communications,...

    • Downloads: 19
  • For Sourcing & Vendor Management Professionals

    Report:ANZ IT Services Report: 2010

    This document provides market size estimates for 2010 in Australia and New Zealand, including vendor rankings and activities, forecasts, and market trends for vendor strategists. The report is based...

    • Downloads: 36
  • For CIO Professionals

    Report:Cloud Computing And Business Partners: Fact and Fiction

    This documents provides vendor strategists with an analysis of facts and fiction of cloud computing and IT business partners. It highlights data on adoption, areas of implementation, and main...

    • Downloads: 25
  • For CIO Professionals

    Report:Nigeria Public Sector Market Analysis Data Tables

    These are the data tables for the report "Nigeria Public Sector Market Analysis." The report provides a comprehensive background of the dynamics in the public sector market of the African country of...

    • Downloads: 9
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Cloud Computing Market Dynamics In MEA: Israel

    This document provides an overview of cloud computing in Israel for vendor strategists. There is a focus on cloud adoption trends and demand drivers, benefits and challenges, market awareness and...

    • Downloads: 14
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:ASEAN Data Center Study: End User Result Analysis

    This document provides a comprehensive background of ASEAN countries' (Indonesia, Malaysia, Philippines, Singapore, Thailand, Brunei, Cambodia, Laos, Vietnam) data center market dynamics from the end...

    • Downloads: 48
  • For Sourcing & Vendor Management Professionals

    Report:ASEAN Datacenter Study: Virtualization, Consolidation, And Data De-Duplication

    This document provides vendor strategists with an overview of the results from the survey on the ASEAN Datacenter market dynamics based on 112 interviews with ASEAN CXOs and top IT executives of...

    • Downloads: 20
  • For Application Development & Delivery Professionals

    Report:Symantec's Cloud Strategy: From Utilities To Services

    In multiple recent announcements and company events across Asia Pacific including Japan (APJ), Symantec outlined its strategy for regional (and ultimately global) growth. Not surprisingly, cloud...

    • Downloads: 24
  • For CIO Professionals

    Report:Public Sector Market Analysis: Pakistan Data Tables

    These are the data tables for the report "Public Sector Market Analysis: Pakistan." The report provides a comprehensive background of the dynamics in the public sector market in Pakistan. This...

    • Downloads: 4
    • Rating:
  • For CIO Professionals

    Report:Ethiopia IT Opportunity 2010

    This document highlights the dynamics of the IT market in the African country of Ethiopia, discusses the economic conditions prevailing in the country, and provides a systematic analysis of key IT...

    • Downloads: 14
    • Rating:
  • For CIO Professionals

    Report:UAE: IT Opportunity 2011

    This document provides vendor strategists with an overview of the dynamics of the IT market in the UAE, the economic conditions prevailing in the country, and provides systematic analysis of the key...

    • Downloads: 34
  • For CIO Professionals

    Report:Public Sector IT Opportunity: Australia

    This document provides a comprehensive background of public sector dynamics in Australia in order to enable vendor strategists to address market opportunities more successfully. Particular focus is...

    • Downloads: 21
  • For CIO Professionals

    Report:Why Organisations Are (Willingly) Sacrificing Email Functionality In The Cloud

    Email has emerged as one of the leading enterprise applications for cloud computing over the last 12-18 months. Both Microsoft and Google have become the dominant enterprise players with VMware...

    • Downloads: 44
  • For CIO Professionals

    Report:Indian Datacenter Study: End User Result Analysis

    This document provides vendor strategists with an overview of the results from the survey on the India Datacenter market dynamics based on 102 interviews with Indian CIOs and top IT executives of...

    • Downloads: 11
 
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