Forrester Research : Topic

Customer Relationship Management (CRM)

CRM systems leverage technology to organize and synchronize marketing, sales, customer service, and technical support processes, helping organizations reduce costs and improve efficiency. Forrester provides advice on how to plan, justify, evaluate, implement, and improve areas like sales force automation and sales effectiveness, customer service and support, customer self-service and assisted service, and multichannel management. Research coverage includes CRM architecture, strategy, deployment, and services.

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5 results in Social

Client Inquiries
William Band
Customer Relationship Management (CRM)

For Application Development & Delivery Professionals
Client Inquiry:Can You Provide A Definition Of CRM?
William BandMarch 15, 2011
Can you provide a short but exhaustive definition of the term CRM?
For Application Development & Delivery Professionals
Client Inquiry:Which Vendors Offer SaaS Solutions For Enriching Sales Prospect Data Profiles?
William BandFebruary 22, 2011
Do you have any information and pricing for vendors that offer software-as-a-service (SaaS) for applications that provide key public information about companies (e.g., revenue, number of employees,...
For Application Development & Delivery Professionals
Client Inquiry:Can You Tell Us About Microsoft's CRM 2011 Positioning?
William BandFebruary 17, 2011
We are trying to decide which Microsoft Dynamics CRM 2011 product — On-Premise or On-Demand (Online) — is the best for us to look at right now. It seems that CRM 2011 On-Demand is really...
For Business Process Professionals
Client Inquiry:How Do CRM 2.0/Social CRM And The Extended CRM Application Ecosystem Fit Together?
William BandJanuary 18, 2011
Forrester covers the concept of customer relationship management (CRM) 2.0/social CRM and extended CRM application ecosystem in various research reports. However, these reports don't seem to be...
For Business Process Professionals
Client Inquiry:What Best Practices Do You Have Around Centralized CRM Administration?
William BandOctober 20, 2010
Our organization uses Oracle CRM On Demand. We currently divide the CRM administrator function between two organizations: one in the front office and one in operations. Do you have suggestions or...

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Customer Relationship Management (CRM)

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For Application Development & Delivery Professionals

Client Inquiry:Can You Provide A Definition Of CRM?

For Application Development & Delivery Professionals

Client Inquiry:Which Vendors Offer SaaS Solutions For Enriching Sales Prospect Data Profiles?

For Application Development & Delivery Professionals

Client Inquiry:Can You Tell Us About Microsoft's CRM 2011 Positioning?

For Business Process Professionals

Client Inquiry:How Do CRM 2.0/Social CRM And The Extended CRM Application Ecosystem Fit Together?

For Business Process Professionals

Client Inquiry:What Best Practices Do You Have Around Centralized CRM Administration?

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