Forrester Research : Topic :

Customer Relationship Management (CRM)

CRM systems leverage technology to organize and synchronize marketing, sales, customer service, and technical support processes, helping organizations reduce costs and improve efficiency. Forrester provides advice on how to plan, justify, evaluate, implement, and improve areas like sales force automation and sales effectiveness, customer service and support, customer self-service and assisted service, and multichannel management. Research coverage includes CRM architecture, strategy, deployment, and services.

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Client Inquiries
Customer Relationship Management (CRM)
Financial Services
Carrie Johnson

For eBusiness & Channel Strategy Professionals
Client Inquiry:Customer Communication Involved With Money Movements
Carrie JohnsonApril 05, 2011
When customers transfer monies between accounts, there are different ways by which the bank advises them when it's completed -- SMS texting, letter confirmation, telephone call, etc. Does Forrester...

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Customer Relationship Management (CRM)

For eBusiness & Channel Strategy Professionals

Client Inquiry:Customer Communication Involved With Money Movements

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