Forrester Research : Topic :

Customer Relationship Management (CRM)

CRM systems leverage technology to organize and synchronize marketing, sales, customer service, and technical support processes, helping organizations reduce costs and improve efficiency. Forrester provides advice on how to plan, justify, evaluate, implement, and improve areas like sales force automation and sales effectiveness, customer service and support, customer self-service and assisted service, and multichannel management. Research coverage includes CRM architecture, strategy, deployment, and services.

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Client Inquiries
Customer Relationship Management (CRM)
Financial Services
Kate Leggett

For Business Process Professionals
Client Inquiry:Can You Tell Us About Contact Center/Call Center Opportunities And Trends?
Kate LeggettNovember 22, 2010
We are in the process of conducting a review of our contact centers and identifying improvement opportunities. We would like to gain a better understanding of the current trends as well process...

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Customer Relationship Management (CRM)

For Business Process Professionals

Client Inquiry:Can You Tell Us About Contact Center/Call Center Opportunities And Trends?

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