Customer Relationship Management (CRM)

CRM systems leverage technology to organize and synchronize marketing, sales, customer service, and technical support processes, helping organizations reduce costs and improve efficiency. Forrester provides advice on how to plan, justify, evaluate, implement, and improve areas like sales force automation and sales effectiveness, customer service and support, customer self-service and assisted service, and multichannel management. Research coverage includes CRM architecture, strategy, deployment, and services.

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5 results in Reports

  • Andras Cser
  • Forrsights For Business Technology
  • For Security & Risk Professionals

    Report:Mobile Authentication: Is This My App? Is This My User?

    Strategy Deep Dive: The Mobile Security And Operations Playbook

    Mobile devices are everywhere: at work, in the hands of your customers, and with employees. Security and risk (S&R) professionals need to provide users with secure and seamless mobile access to...

    • Downloads: 461
    • Comments: 4
    • Rating:
  • For Security & Risk Professionals

    Report:Identity And Access Management: 2012 Budget And Planning Guide

    A Review Of Budgets, Spending Intentions, Technology Adoption, And Key Trends

    To help Forrester clients with their identity and access management (IAM) strategy for 2011, Forrester predicted four significant trends. So how'd we do? We got two right and two half right. Heading...

    • Downloads: 1018
    • Comments: 5
    • Rating:
  • For Security & Risk Professionals

    Report:Your Data Protection Strategy Will Fail Without Strong Identity Context

    Protecting Information Consistently With Identity Context (PICWIC) Is A Must

    According to Forrester survey data, "trusted" insiders and business partners, intentionally or unintentionally, are responsible for 43% of security breaches. The recent WikiLeaks breach illustrates...

    • Downloads: 728
    • Rating:
  • For Security & Risk Professionals

    Report:State Of Federation, Q2 2010

    Software-As-A-Service Adoption Drives Federated Access; Provisioning Still Lags

    The wait is over. According to Forrester's recent security survey, adoption of identity federation jumped from less than 5% two years ago to more than 12% in 2009. Why? Because software-as-a-service...

    • Downloads: 661
  • For Security & Risk Professionals

    Report:Enterprise Single Sign-On: The Fast Lane To Identity And Access Management

    Desktop or enterprise single sign-on (E-SSO) is a relatively easy way to provide end user convenience and to get started in identity and access management (IAM). The end user benefits of E-SSO are...

    • Downloads: 928
 
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