Forrester Research : Topic

Customer Relationship Management (CRM)

CRM systems leverage technology to organize and synchronize marketing, sales, customer service, and technical support processes, helping organizations reduce costs and improve efficiency. Forrester provides advice on how to plan, justify, evaluate, implement, and improve areas like sales force automation and sales effectiveness, customer service and support, customer self-service and assisted service, and multichannel management. Research coverage includes CRM architecture, strategy, deployment, and services.

Reports (2)

2 results in Reports

Srividya Sridharan
Interactive Marketing Strategy and Process

For Customer Insights Professionals
Report:Demystifying Real-Time Intelligence
Srividya SridharanSeptember 27, 2011
The real-time buzzword is back. Marketers, vendors, and service providers use this term in a variety of scenarios to describe technologies, analytics, customer service, and processes. The hype around...
- Downloads: 633
For Customer Insights Professionals
Report:Customer Intelligence: Embrace DMPs To Enhance Your Digital Relevance
Why Customer Intelligence Pros Must Collaborate With Interactive Marketers
Srividya SridharanAugust 23, 2011
The emergence of data management platforms (DMPs) as a technology that serves the audience segmentation and targeting needs of interactive marketers has wide implications for Customer Intelligence...
- Downloads: 473

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Customer Relationship Management (CRM)

For Customer Insights Professionals

Report:Demystifying Real-Time Intelligence

For Customer Insights Professionals

Report:Customer Intelligence: Embrace DMPs To Enhance Your Digital Relevance

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