Forrester

For Customer Insights Professionals

Report:How Analytics Drives Customer Life-Cycle Management

Vision: The Customer Analytics Playbook

With the growing importance of customer intelligence (CI) in organizations, the role of analytics to extract insight and embed it back into organizational processes is at the forefront of business...

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For Customer Insights Professionals

Report:Customer Intelligence Needs A New Breed Of Marketing Scientist

Organization: The Customer Analytics Playbook

A mature customer intelligence (CI) function needs optimized data processes, cutting-edge technologies, and the right analytics talent. Analysts add value to CI with their data-mining and...

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For Customer Insights Professionals

Report:Evolve Your Approach To Acquisition And Retention

Processes: The Customer Analytics Playbook

Marketers continue to emphasize acquisition and are willing to take the risk of acquiring customers with low long-term profitability. While retention efforts typically enjoy the spotlight in an...

• Downloads: 355

For Customer Insights Professionals

Report:The Forrester Wave™: Customer Analytics Solutions, Q4 2012

How Six Vendors Stack Up In A Mature Yet Changing Market

In Forrester's 70-criteria evaluation of customer analytics vendors, we identified the six most significant software providers — Angoss Software, FICO, IBM, KXEN, Pitney Bowes, and SAS —...

• Downloads: 787
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For Customer Insights Professionals

Report:Assessing Your Customer Intelligence Quotient

Forrester posits a customer intelligence (CI) quotient with three levels of maturity: functional intelligence, marketing intelligence, and strategic intelligence. At the highest maturity level, the...

• Downloads: 609

For Customer Insights Professionals

Report:The State Of Customer Analytics 2012

Benchmarks: The Customer Analytics Playbook

The customer data explosion shows no signs of abating. Companies need strong customer analytics capabilities to get a handle on customer data and make meaningful decisions based on analytical...

• Downloads: 1108
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For Customer Insights Professionals

Report:The Consumerization Of Customer Analytics

Landscape: The Customer Analytics Playbook

The analytics conversation is now front and center for marketers, thanks to the real estate that big data enjoys in mainstream media. As a result of this buzz, customer analytics practitioners who...

• Downloads: 232

For Customer Insights Professionals

Report:Deciphering A Fragmented Customer Analytics Ecosystem

Tools And Technology: The Customer Analytics Playbook

With the increased focus on data-driven marketing, few firms have the budgets, technology capabilities, or analytical skills to advance their analytics agendas internally, and they frequently turn to...

• Downloads: 2383