Why Read This
This Data Essentials summarizes some key data points for the US from Forrester's North American Technographics retail surveys; it also includes data from the Forrester Research Online Retail Forecast, 12/09 (US). Online retail sales will continue to show double-digit growth until 2013, and we expect them to hit almost $173 billion this year in the US alone. Mobile e Commerce also shows some uptake, mostly by younger generations: 24% of Gen Yers with a smartphone have bought a product using their mobile phone.
Tags: B2C eCommerce, Consumer Retail & CPG, Customer Experience Management, Digital Marketing, Direct Marketing, eCommerce, eCommerce Adoption, Multichannel Retail, Online Shopping, Retail, Social Computing, Social Marketing, Social Media, Web 2.0