Forrester

For CMO Professionals

Tool:The Four P's Are Unequally Represented In Most Marketers' Innovation Portfolio

For CMO Professionals

Tool:Take Stock With The Innovation Evaluation Card

For Customer Experience Professionals

Report:How To Build Online Experiences Of The Future

Best Practices From Firms That Created Experiences With CARS Attributes

Forrester believes that four attributes will characterize the next phase of development of the web. Online experiences will be: customized by the end user, aggregated at the point of use, relevant to...

• Downloads: 1233

For CMO Professionals

Tool:Most Marketers Invest Conservatively In Experimentation And Testing

For Marketing Leadership Professionals

Report:US Consumers Are Willing Co-Creators

Landscape: The Open Innovation Playbook

According to our most recent survey of product strategy professionals, 62% of all companies are not using social media to interact directly with their customers in order to influence product...

• Downloads: 687

For CIO Professionals

Tool:Web 2.0 Will Drive Innovation

For Marketing Leadership Professionals

Report:Why Product Strategists At The Lego Group Treat Co-Creators Like Royalty

Lessons In Product Innovation From A Leader In Co-Creation

Ask someone to name a company that embraces co-creation, and, sooner or later, you will hear "Lego." The Lego Group has been pursuing customer-led innovation for more than a decade, and it hasn't...

• Downloads: 247

For CMO Professionals

Tool:The Four P's Are Unequally Represented In Most Marketers' Innovation Portfolio

For CMO Professionals

Report:How To Drive Marketing Innovation

Innovation Must Be Deliberate, Distributed, And Demonstrable

Marketing innovation is a business priority. But not all marketing leaders are meeting the challenge despite executive interest. CMOs who are better at driving their organizations are doing so by...

• Downloads: 770

For Marketing Leadership Professionals

Tool:IBM's Innovation Jams Yielded High Success Rates And High Validation Rates

For Marketing Leadership Professionals

Report:For Ideation Sites, Transparency Is Key

Don't Let Intellectual Property Concerns Hold Back Social Co-Creation

A groundswell of innovation has occurred around the use of social tools for the creation and improvement of consumer products. A number of large and influential companies have embraced the...

• Downloads: 262

For CIO Professionals

Tool:Allocation Of IT Budget By Industry

For Application Development & Delivery Professionals

Report:Software Innovation In India

How Firms Can Best Capitalize On Software Development And Configuration Opportunities In India

The continued economic viability of software development in India, whether by independent software vendors (ISVs) or "captive" business units, depends less on pure labor arbitrage and more on...

• Downloads: 93
• Comments: 2
• Rating:

For Application Development & Delivery Professionals

Report:Tech Industry Labs Provide Critical Innovation Support

At Each End Of The Innovation Process, You Need A Different Kind Of Lab

In the technology industry, two types of labs exist, each contributing to different parts of the innovation process. The stereotypical lab, focused on pure research, is the source of good ideas from...

• Downloads: 214

For CMO Professionals

Tool:Compare Results With Other Marketing Leaders' Current Innovation Priorities

For Application Development & Delivery Professionals

Tool:Web Sites Matter For PLM Vendors, Too

For Application Development & Delivery Professionals

Report:Play Around With New Techniques For Requirements Collection

Use Serious Games To Generate New Insights About Your Customer

One of the most popular uses for serious games is requirements collection. Serious games change the rules for conversations about requirements, engaging stakeholders in a new (and, yes, fun) way. By...

• Downloads: 440

For CIO Professionals

Report:Another Year Of Outperformance For The Tech Industry

Forrester's 2011 Tech Industry Predictions

In this report, we highlight macro trends and specific predictions that indicate the directions of growth and disruption for the technology industry in 2011.

• Downloads: 917

For Marketing Leadership Professionals

Report:Case Study: Intuit Adapts Its Product Portfolio To Exploit Tablets

Innovation Infrastructure Empowers Product Strategists' Success

Product strategists from software, media, finance, healthcare, and other industries can learn from the example of Intuit. Intuit's culture of innovation — including unstructured "white space"...

• Downloads: 326

For CMO Professionals

Tool:Compare Results With Other Marketing Leaders' Current Innovation Priorities

For Application Development & Delivery Professionals

Report:App Dev Teams: Consider Playing Around With Serious Games

War Games Help Top Leaders Build Better Strategies

An increasing number of application development teams are using serious games to make better decisions about their work. Where other new techniques, such as Agile, have helped teams work better,...

• Downloads: 166

For CMO Professionals

Report:The Disruptor's Handbook

How To Innovate Your Products Before Someone Else Does

Digital disruption is about to tear down and rebuild every product in every industry. Thanks to digital platforms, your customers live in a world of heightened expectations and abundant options; they...

• Downloads: 1177
• Rating:

For Marketing Leadership Professionals

Report:E-Textbooks Are A Transitional Product

To Maximize Revenue, Product Strategists Must Transcend Analog Replicas

Despite minimal pick-up in e-textbook products thus far, publishers know that their historical business models are at risk. Disruptive markets, such as used and rental books, are emerging in response...

• Downloads: 400

For Sourcing & Vendor Management Professionals

Tool:Many Companies Do Not Support Innovation Efforts With Proper Management

For CMO Professionals

Tool:Digital Disruption Readiness Assessment