Forrester

For Sales Enablement Professionals

Report:Using Forrester's SIMPLE Framework To Uncover The Hidden Costs Of Sales Support

Over the past ten years, S.G&A costs have grown at a higher rate than revenues that have contributed to margin erosion. While 2010 saw a reversal in both trends, Forrester�s research with technology...

• Downloads: 28

For Marketing Leadership Professionals

Tool:How Can You Appeal To Those Of Your Consumers Who Are Watching Online Video?

For Marketing Leadership Professionals

Report:US Consumer Tablet Forecast Update, 2011 To 2016

Low-Cost Disruptors Expand Tablets' Addressable Market

With 55 million iPads sold through December 2011, and an estimated 5.5 million Amazon Kindle Fires sold in their first quarter on the market, tablets have gained unstoppable momentum. Forrester...

• Downloads: 1504
• Comments: 3
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For CIO Professionals

Report:Mobile's Ascendance Will Accelerate IT Services Restructuring

The IT Services Opportunity In Systems Of Engagement

Mobile is more than just a pretty face. New platforms will usher in a whole new class of systems focused on engaging customers, employees, and business partners. The move to systems of engagement and...

• Downloads: 287
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For Marketing Leadership Professionals

Tool:Scores Vary Significantly By Industry Vertical

Report:Agile Commerce Is Coming Of Age For European Retailers

No Matter What Their Maturity, European eBusiness Success Will Hinge On An Effective Cross-Touchpoint Strategy

The most visionary European multichannel retailers are beginning their transformation toward agile commerce and are reaching out to their customers on new touchpoints — mobile, social, etc....

• Downloads: 399

For Sales Enablement Professionals

Report:Create Sales-Ready Market Intelligence Using Forrester's Customer Conversation Framework

Engineering Valuable Content For Sales Enablement Success

Market intelligence teams typically support sales enablement executive decisions around key sales strategies like coverage models, channel alignment, and prospect targets but rarely support sales...

• Downloads: 347

For Application Development & Delivery Professionals

Report:Cloud Computing Market Dynamics In MEA: United Arab Emirates

This document provides an overview of cloud computing in the United Arab Emirates (UAE) for vendor strategists. There is a focus on cloud adoption trends and demand drivers, benefits and concerns,...

• Downloads: 23
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For Sales Enablement Professionals

Tool:The L2RM Model

For Sales Enablement Professionals

Tool:Partner Program Assessment Criteria

For Sales Enablement Professionals

Report:Use Field Marketing To Align Marketing Content With International Customer Needs

Tech Vendors That Sell Globally Tend To Market And Localize Centrally

Tech marketing executives are struggling to strike a balance between the control they need to communicate a consistent brand promise and deliver a consistent brand experience while also being...

• Downloads: 204
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For Sales Enablement Professionals

Report:The State Of Lead-To-Revenue Management

Landscape: The Lead-To-Revenue Playbook

In order to establish the current state of lead-to-revenue management (L2RM) practices among tech marketers, we recently analyzed 80 client inquiries on the topic that tech marketing professionals...

• Downloads: 572
• Comments: 2
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For Sales Enablement Professionals

Report:B2B Marketers Prefer To Create Their Own Content Mostly For Lead Nurturing

Effective content marketing is now critical to B2B marketers' success because useful content accelerates potential buyers along their journey. That usefulness is predicated on the content being...

• Downloads: 211
• Comments: 2

For CIO Professionals

Report:Cloud Computing Market Dynamics In The Middle East And Africa (MEA): Regional Overview

This document provides an overview of cloud computing in the Middle East and Africa (MEA) for vendor strategists. The report will allow vendor strategists to understand cloud-related market trends...

• Downloads: 33

For Marketing Leadership Professionals

Tool:CPG Sites Score Below The Industry Averages

For Customer Experience Professionals

Report:Banks And Retailers: You Cannot Price Your Way Out Of Bad Customer Experiences

Why Customer Experience Matters More To Loyalty Than Price

Have you ever wondered whether it makes more sense to invest in customer experience or in dropping your prices to improve customer loyalty? We tested the relationship between customers' perceptions...

• Downloads: 342
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For Sourcing & Vendor Management Professionals

Report:ANZ Data Center Study: End User Result Analysis

The primary objective of this document is to provide a comprehensive background of Australia and New Zealand data center market dynamics. It provides an end user perspective to enable vendor...

• Downloads: 41

For Marketing Leadership Professionals

Tool:Tablet Buyers Are Heavy Online Media Consumers

For eBusiness & Channel Strategy Professionals

Tool:The Mobile Velocity Scorecard

For Marketing Leadership Professionals

Tool:There Is Room For Improvement In Music Experiences On Devices Across The Board

For CIO Professionals

Survey:Forrsights Business Decision-Makers Survey, Q4 2011

Forrester's Forrsights Business Decision-Makers Survey, Q4 2011 was fielded to 3,534 business decision-makers located in Australia, Brazil, Canada, China, France, Germany, India, Indonesia, Japan,...

For Marketing Leadership Professionals

Tool:Product Teams Have Yet To Realize The Full Potential Of Social Media

For Sales Enablement Professionals

Tool:Customer Relationship Management (CRM) Software Adoption

For Infrastructure & Operations Professionals

Report:Global Cloud Providers Need The Right Strategy To Enter The Public Cloud Market In China

Securing The Right Partnership Model Will Be Critical To Success

China's public cloud market is expecting strong growth until 2020. However, the combination of opaque Chinese government policies, unique business culture, and rapidly evolving perceptions of cloud...

• Downloads: 354
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For Analyst Relations Professionals

Report:Selecting And Preparing AR's Customer References

Customer reference programs are crucial to AR programs that target client advocate analysts — those who guide users and buyers. Yet AR managers report difficulty in connecting analysts to...

• Downloads: 289