Forrester

For Marketing Leadership Professionals

Client Inquiry:Number Of US iPhones

How many mobile subscribers have an iPhone in the US?

For Marketing Leadership Professionals

Client Inquiry:Mobile Internet Usage

What is the penetration of mobile Internet usage?

For Marketing Leadership Professionals

Client Inquiry:Windows Phone 7 Outlook

Does Forrester think that the Win7 smartphones will establish a significant share of market?

For Chief Information Officer Professionals

Blog:Galaxy S 4 Launch Reveals Samsung's New Market Position

  At Samsung's New York City launch event for its latest flagship smartphone, the Galaxy S 4, the company continued the "thumb in Apple's eye" approach that has characterized its...

For Marketing Leadership Professionals

Report:Google Wallet Is Not About Mobile Payments

Google's statement that mobile payments are just getting started is correct. Its announcement on May 26, 2011, was another early salvo in what will be a long and hard-fought battle to change...

• Downloads: 1237

For Marketing Leadership Professionals

Client Inquiry:Consumer Usage Of Mi-Fi Routers

What are the trends in consumer usage of Mi-Fi Routers (compact wireless routers that act as mobile Wi-Fi hotspots)?

For Marketing Leadership Professionals

Report:US Mobile Technographics®: 2010

An Empowered Report: Understanding The Mobile Behavior Of Your Target Audience

The first step in building or refining a mobile strategy is understanding the mobile behaviors of your target audience. In April 2009, Forrester first published Mobile Technographics, offering...

• Downloads: 1804

For Chief Information Officer Professionals

Blog:Apple Affirms The Power Of Its Ecosystem Ahead Of Microsoft's Renewed Challenge

With Apple's launch of the iPhone 5 and myriad new device announcements from Amazon, HTC, Motorola, Nokia, and Samsung, we pointed out that these devices are just one element of a broader...

For Marketing Leadership Professionals

Report:Smartphone Platforms Need A Branding Reset

US Consumers Have Little Clue About Their Phone's Software

In the white-hot US smartphone market, the once-invisible underlying software platforms have become one of the fiercest areas of competition. RIM and Apple lead this market, while platforms from...

• Downloads: 719

For eBusiness & Channel Strategy Professionals

Report:A Systematic Approach To Mobile Strategy

Strategic Plan: The Mobile eBusiness Playbook

Mobile is hot, but too many executives take a backward approach to developing a mobile initiative and begin with technology decisions such as "We need an iPhone application" or "Let's do something...

• Downloads: 4178

For Chief Information Officer Professionals

Blog:Here Comes A New Kind Of Fast Car

No, not cars that move quickly — cars that move data quickly via fast built-in connections. Today, GM announced that most of its US and Canadian 2015 model year Buick, Cadillac, Chevrolet, and...

For Marketing Leadership Professionals

Client Inquiry:Google Wallet And Banking Product Strategy

What opportunity does Google Wallet present to product strategists at banks?

For Marketing Leadership Professionals

Client Inquiry:The Future Of Phone Numbers

When will we see mobile and home telephone numbers (E.164 numbers) replaced by addresses, such as a SIP address? The UK Payments Council is proposing to use a mobile number as a unique identifier in...

For Marketing Leadership Professionals

Client Inquiry:Dual-Band Smartphone Trends

What's the trend for dual 2.4GHz and 5GHz Wi-Fi in smartphones?

For Chief Information Officer Professionals

Blog:iPhone 5 Strengthens Apple's Leadership In The Larger Competition Among Ecosystems

  To the surprise of no one, Apple today announced its new iPhone 5. Given that the iPhone 5 is unlikely to solve the European debt crisis or bring peace to the Middle East, it won’t be...

For Marketing Leadership Professionals

Report:A Rebirth Of Competition In Mobile Connections

Product Strategists Gain Flexibility But Face Increased Complexity

While the US mobile market is fiercely competitive, unlike the fixed line market, the past decade has seen significant consolidation; today, the top four operators hold five in six subscriptions. But...

• Downloads: 676

For Marketing Leadership Professionals

Client Inquiry:Gross Adds Of Major Mobile Carriers In The US

How did the four major cell phone carriers (AT&T, T-Mobile, Verizon, Sprint) perform in gross adds over the past three quarters (i.e., new activations for Q4 2010 through Q2 2011)?

For CIO Professionals

Report:Predicting Individuals' Loyalty To Mobile Computing Ecosystems

As Multidevice Adoption Spreads, Today's Weak Attachment To Vendor Ecosystems Will Strengthen

Personal technology vendors are engaged in a battle for their customers' loyalty, which (they hope) will translate to ongoing investment in related devices, software, and services. As individuals...

• Downloads: 65
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For Chief Information Officer Professionals

Blog:Apple’s iCloud Further Cements Platform Loyalty With Superior Total Product Experience

At today’s Worldwide Developer Conference, Apple unveiled iCloud, the company’s long-expected solution for the multi-device, multi-connection world. With iCloud, Apple has liberated its...

For Marketing Leadership Professionals

Report:Welcome To The Multidevice, Multiconnection World

Product Loyalty's New Calculus

Connectivity is becoming a default feature in a diverse range of consumer products, from portables like tablets and eReaders to TVs and Blu-ray players. As the cost of adding connectivity to devices...

• Downloads: 1421

For Marketing Leadership Professionals

Tool:Nearly Half Of Consumers Who Think Their Phone Runs Windows Or Android Get It Wrong

For Marketing Leadership Professionals

Report:Phone-Based Navigation Continues To Grow Rapidly In 2010

In May 2009, Forrester predicted that, while a growing number of consumers would embrace navigation solutions, the phone would be the most widely used tool for navigation by 2013. Our most recent...

• Downloads: 317

For CIO Professionals

Report:Prepare For Adaptive Mobile Networks

Small-Cell Technologies Will Transform Both Carrier And Corporate Networks

Mobile connections are increasingly vital to the productivity and efficiency of the businesses that CIOs support, and wireless networks are undergoing radical changes to deliver high-quality...

• Downloads: 354
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For Marketing Leadership Professionals

Client Inquiry:Product Strategy For Mobile Video And TV

What are the future trends associated with: 1) mobile over-the-air transmission to mobile devices (local TV), and 2) adoption and road map of mobile devices equipped with over-the-air tuners?

For Marketing Leadership Professionals

Report:Crafting Products For The Next Smartphone Owners

Product Strategists Must Segment The US Smartphone Market

Consumer product strategists — across many categories — are increasingly focused on smartphone owners, and Forrester's recently published US mobile phone forecast confirms the value of...

• Downloads: 1092