Forrester

For Technology Marketing Professionals

Blog:Enterprises Are About To Get Tablet Fever. How Can Tech Vendor Marketers Reach Them?

  Marketers and strategists at tech vendors who sell tablets won’t want to miss a webinar co-hosted by Simon Yates and me this Friday, September 28th. Aimed at a CIO audience, our webinar...

For Infrastructure & Operations Professionals

Blog:Join Us July 27th In San Francisco For An iPad App Strategy Workshop!

More than 90,000 iPad-only apps are available today. Forrester clients in a wide range of industries — media, software, retail, travel, consumer packaged goods, financial services,...

For Infrastructure & Operations Professionals

Blog:What Steve Jobs' Resignation Means For Product Strategists

First off, let me say this: I hope that Steve Jobs' health improves, and that he comes out of whatever challenges he's going through in the best of health. He's an amazing, visionary...

For Infrastructure & Operations Professionals

Blog:New Report: Designing An Empowered Mobile Product Strategy

Forrester’s new book, Empowered, (which is free for U.S. based Amazon Kindle owners from September 7 to 10!) helps companies thrive in the new era of disruptive technologies like social media...

For Infrastructure & Operations Professionals

Blog:Samsung Shakes Up North American Retail. Microsoft Should Take Note.

Infrastructure & Operations (I&O) professionals, in the age of Bring-Your-Own (BYO) technology, are keeping closer tabs on the comings and goings of the consumer market. Most of the devices they find...

For Infrastructure & Operations Professionals

Blog:The Hyper-Portability Of Tablets Drives Worker Productivity

Technology’s value to a business derives at least in part from its ability to increase productivity. The 1987 Nobel Prize winning economist Robert Solow demonstrated that technology increases...

For Infrastructure & Operations Professionals

Blog:POST: Refining Your Strategy For iPads and Tablets -- The Workshop!

Are you a product strategist trying to craft an iPad (or general tablet) product strategy?  For example, are you thinking about creating an app to extend your product proposition using the...

For Marketing Leadership Professionals

Report:Updated Q3 2010: The Consumer Product Strategist's Guide To Segmentation Analysis

Don't Leave Segmentation To The Market Research Department Alone

Early last year, we introduced consumer product strategy (CPS) pros to the power of segmentation analysis. We found that designing new products, innovating existing products, and messaging their...

• Downloads: 685

For Infrastructure & Operations Professionals

Blog:Bring Back The Start Button, Microsoft!

ZDNet’s legendary Microsoft watcher Mary Jo Foley reported on an intriguing possibility for the rumored forthcoming Windows Blue update to Windows 8: That Microsoft could bring back the Start...

For Infrastructure & Operations Professionals

Blog:It's Time For Mass-Customized Clothing And Apparel Products

Calling all product strategists at big name clothing and apparel companies: If you work at the likes of Gap, Macy's, Nordstrom, or American Eagle Outfitters, we at Forrester think you are...

For Marketing Leadership Professionals

Tool:Market Researchers Share Some Goals With Product Strategists — But Not All

For Infrastructure & Operations Professionals

Blog:Join Forrester's New Community For Consumer Product Strategists!

I'd like to invite you to participate in an exciting new forum for discussion: our community for Consumer Product Strategy professionals! The community is a place for product...

For Infrastructure & Operations Professionals

Blog:Why Product Strategists Should Embrace Conjoint Analysis

Aside from my work with product strategists, I’m also a quant geek. For much of my career, I’ve written surveys (to study both consumers and businesses) to delve deeply into demand-side...

For Infrastructure & Operations Professionals

Blog:Christmas 2011: The First Mass Customized Holiday Season

Ah, Black Friday: What would the post-Thanksgiving shopping bonanza be without a visit to the local mall? This year, I was keen to perform some gumshoe research on a theme I've been talking about...

For Infrastructure & Operations Professionals

Blog:‘Jurassic Park’ Proves That The PC Won’t Die

In the original ‘Jurassic Park’ movie (which will be 20 years old this June), the young girl Lex Murphy (played by Ariana Richards) asks Dr. Alan Grant (played by Sam Neill) what happened...

For Infrastructure & Operations Professionals

Blog:Microsoft's Shrinking Window For Tablets: Its Fifth-Mover Product Strategy Is Late

Forrester is bullish on Windows 8 as a product for consumers. With Windows 8, Microsoft is adapting Windows in key ways that make it better suited to compete in the post-PC era, including a...

For Marketing Leadership Professionals

Report:Mass Customization Is (Finally) The Future Of Products

Apply The CURA Framework To Build A Winning Customized Product Strategy

Mass customization has long been the next big thing in product strategy. After a variety of false starts, its time has finally come. Changes in customer-facing technology are opening up new...

• Downloads: 913

For Infrastructure & Operations Professionals

Blog:Sorry, Blackberry: Tablets Won't Be Dead in 5 Years

BlackBerry CEO Thorsten Heins made news this week with his claim that tablets will be dead in five years. “Tablets themselves are not a good business model,” he claimed in an interview....

For Marketing Leadership Professionals

Report:The Job Responsibilities Of Consumer Product Strategy Professionals

Benchmark Your Job Duties Against Those Of Your Peers

Consumer product strategists hold a wide variety of job titles. Despite these varying titles, they share a great number of job responsibilities with one another. Each of these job responsibilities...

• Downloads: 279

For Marketing Leadership Professionals

Report:What QWERTY Can Teach You About Product Strategy

Path Dependence Matters, But Digital Disruption Matters More

Product strategists looking to the past to guide future decisions often learn the wrong lessons about history. They point to the QWERTY keyboard or the success of Blu-ray to show that path dependence...

• Downloads: 156

For Marketing Leadership Professionals

Tool:Seek Outside Help To Create Sophisticated Segmentation Analyses

For Infrastructure & Operations Professionals

Blog:Forrester's Marketing Forum 2011: Innovating Your Marketing For The Next Digital Decade

We're only a couple weeks away from Forrester's Marketing Forum 2011, April 5-6 in San Francisco, California. (You can view the event details and sign up to attend here). The theme is...

For eBusiness & Channel Strategy Professionals

Report:Case Study: Yelp's Mobile Customers Help It Build A Better Core Product

An Empowered Report

Product strategists at Yelp have made it possible for its mobile users to generate and contribute to the content of Yelp's core product. Its mobile applications offer many ways for users to quickly...

• Downloads: 312

For Infrastructure & Operations Professionals

Blog:How Are You Reacting When New, Disruptive Products Come Out?

We talk to product strategists in a wide variety of industries. Regardless of the vertical industry of their companies, they tell us that the release of new, disruptive products -- like Apple's...

For Marketing Leadership Professionals

Tool:Mobile Mass Influencers Engage Deeply With Mobile Applications