Forrester

For Technology Marketing Professionals

Blog:Rejecting Your Technology Is A Rational Decision

In the immortal words of Keanu Reeves in Speed, "Pop quiz, hotshot!" Answer the following questions: On average, how long does it take for customers to implement your technology? (Include people...

For Application Development & Delivery Professionals

Report:Best Practices For Software Road Maps

App Dev Teams Reduce Uncertainties And Improve Delivery

In software development, road maps express to customers when valuable technology will be available. Unfortunately, software development includes many unpredictable elements, so the road map, which...

• Downloads: 999

For Technology Marketing Professionals

Blog:Thought Leadership Open House: You're Invited!

As I said in my last blog post, we're looking for feedback on the questions we're asking about thought leadership in the technology industry. At the same time, we realized that it has been a...

For Technology Marketing Professionals

Blog:In The Tech Industry, Complex Is A Polite Word For Fat

Ever since I got an iPad, I've been eager for the update to the upgrade to the iOS4 operating system that premiered on the iPhone months ago. The ease of use of the iPad erodes, grain by grain,...

For Technology Marketing Professionals

Blog:The Unrecognized Success Of The Requirements Tool Market

The just-published overview of the requirements tool market is, at bottom, a story of unrecognized success. The requirements tool market has grown rapidly along several measures, including the...

For Technology Marketing Professionals

Blog:Thought Leadership: Welcome To Phase II Of Our Research

We're now in Phase II of our first venture into Agile Research Development, an investigation of thought leadership in the technology industry. Phase II is when we start the actual primary...

For Technology Marketing Professionals

Blog:If Serious Gaming Can Improve Politics, Why Not The Technology Business?

As readers of this blog know, I see a lot of benefits in using serious gaming to make better product and development decisions. Consulting firms like Enthiosys and Booz Allen Hamilton use different...

For Application Development & Delivery Professionals

Report:For Developers, Dog Food And Champagne Can't Be The Only Items On The Menu

Internal Pilots Are Vital, But They Have Their Limitations

Internal pilots are a necessary part of nearly every development effort. Therefore, "eating your own dog food" and "drinking your own champagne" are phrases familiar to even software development...

• Downloads: 159

For Application Development & Delivery Professionals

Blog:Innovation Requires Authority, Not Power

During one of my gigs as a product manager, an executive in our company was overjoyed to have a US Defense Department client. He was eager to land a reference customer, but he fundamentally...

For Technology Marketing Professionals

Blog:Thought Leaders Are Good Story-Tellers

Since there's no systematized, look-it-up-in-your-economics-textbook definition of thought leadership, people generally lapse into metaphor when they try to describe the concept. The language...

For Technology Marketing Professionals

Blog:Dont' Like Documentation? Think Of "Persistent Communication" Instead.

Scott Sehlhorst has an outstanding post at Tyner Blaine about documentation. Not technical documentation, but the information you write down to make the development process work. By work, I don't...

For Technology Marketing Professionals

Blog:Tom And Dave's Excellent Agile Adventure

At this link, Dave West and I exchange observations about the Agile 2010 conference earlier this month. For some earlier notes from the event, click here.

For Technology Marketing Professionals

Blog:Salesforce Shows That The Cloud Begins With The App

One of the face palm moments I had while researching PM's role in SaaS was the timeline for platform and app development. The traditional path for on-premise products was platform first, then...

For Application Development & Delivery Professionals

Report:Reduce Agile Uncertainty Over Time

Road Map: The Agile And Lean Playbook

This report outlines Forrester's recommended road map for application development and delivery (AD&D) professionals working on Agile and Lean. This report is designed to help you during the planning...

• Downloads: 544
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For Technology Marketing Professionals

Blog:Nemo Versus Scotty: Who's The Better Innovator?

Since I've been talking a lot about innovation, both in print and in person, I've been running through countless metaphors to make this point or that about the innovation process. My latest...

For Application Development & Delivery Professionals

Report:B2B Tech Marketers Must Fine-Tune Their Marketing — But To What?

Role And Industry Define The Biggest Differences Among Audiences

Tuning mix and message to energize a particular audience is one of the biggest challenges in tech marketing. Given the time and risks associated with this work, choosing the correct segments to...

• Downloads: 423

For Application Development & Delivery Professionals

Blog:Take A Playbook Approach To Agile & Lean

Diego Lo Giudice contributed to this blog post.  Agile Practices Create The Need For Other Practices Agile is a big topic that goes far beyond a set of practices and principles. Change the...

For Application Development & Delivery Professionals

Report:Team In Trouble? Roll The Dice And Try A Serious Game

Serious Games Let Players Try Out Radically New Strategies

For many organizations, the first time they consider using a serious game is when they conclude that familiar methods are not up to the task. The normal rules of the game may not be enough to deal...

• Downloads: 208

For Application Development & Delivery Professionals

Blog:Software Development And The Transparent Company (Part I)

A new business model is emerging, and it depends heavily on software development. Many companies are dropping many of the traditional barriers between product development and customers. Without...

For Technology Marketing Professionals

Blog:Thought Leadership Requires Going Beyond The Innovators

Every office has a gadget fetishist. These people can be indicators of technologies that might be interesting, but they're not 100% reliable. It's in the nature of experimentation to make...

For Application Development & Delivery Professionals

Report:Increase Agile Efficacy To Improve Customer Value

Future Look: The Agile And Lean Playbook

This report outlines the future look of Forrester's solution for application development and delivery (AD&D) executives working on Agile and Lean. It is designed to help AD&D execs discover Agile and...

• Downloads: 1177

For Technology Marketing Professionals

Blog:SaaS: More Fundamental Change Than We Realized?

[More in a series of posts inspired by the "PM in an on-demand world" research that I've been doing. Here's the link to yesterday's thought du jour.] During the research interviews...

For Application Development & Delivery Professionals

Tool:Compliance Has Only A Marginal Effect On Languages And Frameworks

For Application Development & Delivery Professionals

Tool:For ERPs, Web Sites Provide The Opportunity For Communicating Thought Leadership

For Technology Marketing Professionals

Blog:Thought Leadership: Outline Ready For Comments

For those of you who have been following our thought leadership research project, we're now in the final stages of this project. I've posted the proposed outline here for your comments. If...