Forrester

For eBusiness & Channel Strategy Professionals

Report:Mobile Technologies That Drive Sales

Tools And Technology: The Mobile eBusiness Playbook

New phone features and capabilities are cropping up seemingly by the day. At the same time, this fast-paced change is dramatically affecting how eBusiness professionals interact with their teams and...

• Downloads: 1347
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For eBusiness & Channel Strategy Professionals

Report:Canada Mobile Technographics®: 2010

An Empowered Report: Understanding The Mobile Behavior Of Your Target Audience

The first step in building or refining a mobile strategy is understanding the mobile behaviors of your target audience. Mobile Technographics offers consumer product strategists a means of obtaining...

• Downloads: 738

For eBusiness & Channel Strategy Professionals

Report:How eBusiness Professionals Can Use The Convenience Quotient To Prioritize Mobile Services

The Convenience Quotient Of Mobile Services: A Facebook Case Study

Although a majority of consumers still prefer the traditional PC to a mobile phone when performing any task related to eBusiness, our research shows that mobile penetration continues to rise....

• Downloads: 290

For eBusiness & Channel Strategy Professionals

Report:Mobile Messaging Vendor Overview

Making Smart Decisions To Support Your Business Needs

This report is a mobile messaging vendor overview designed to provide a framework for narrowing the list of potential vendors that are well suited to meet the needs of your business. Rather than an...

• Downloads: 685
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For eBusiness & Channel Strategy Professionals

Report:How To Build A Mobile Web Site

Choosing An Approach To Meet Your Objectives Cost-Effectively

The browser-based mobile Web experience is more important than ever, with dramatic growth in the usage of the mobile Internet — especially from smartphones — in the past 24 months. In...

• Downloads: 1410

For eBusiness & Channel Strategy Professionals

Report:Case Study: Home Buying With Mobile Augmented Reality

Commonwealth Bank Generates Leads With Convenient Mobile Services

Commonwealth Bank of Australia is generating 1% of its overall mortgage leads by using mobile augmented reality (AR) within a homebuyer's research application to enhance its home-buying service. This...

• Downloads: 404
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For eBusiness & Channel Strategy Professionals

Report:Why eBusiness Pros Need A Five-Year Plan

Mobile Services And Technology Development Approaches Must Consider Future Needs

Press and vendors hype the Web, evolving technologies such as HTML5, middleware platforms, and tactics like responsive design as the answer to mobile fragmentation and the associated costs of...

• Downloads: 355
• Comments: 2
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For eBusiness & Channel Strategy Professionals

Report:How eBusiness Professionals Can Offer Total Mobile Experiences

How To Prepare For Mobile Total Product Experiences

Mobile is evolving at a breakneck pace — and as a result, it no longer belongs as a secondary consideration within the organization's larger strategy. Unlike in prior iterations of the mobile...

• Downloads: 406

For Marketing Leadership Professionals

Report:US Mobile Technographics®: 2010

An Empowered Report: Understanding The Mobile Behavior Of Your Target Audience

The first step in building or refining a mobile strategy is understanding the mobile behaviors of your target audience. In April 2009, Forrester first published Mobile Technographics, offering...

• Downloads: 1811

For eBusiness & Channel Strategy Professionals

Blog:What 1D Product Codes Did Consumers Scan This Shopping Season? Toys ...

ScanLife reported that the amount of scanning traffic was 30x higher during Thanksgiving weekend than one year ago. Wow! Product purchases from the application were also up nearly threefold. Books...

For eBusiness & Channel Strategy Professionals

Blog:How Important Is Getting Your App On Your Customer's Phone?

I'm traveling to Atlanta next week. Today - Friday - I decided late in the day to book a hotel room finally.  I'm sitting at my desk. I'm figuring there will be some time on hold....

For eBusiness & Channel Strategy Professionals

Tool:The Mobile Velocity Scorecard

For eBusiness & Channel Strategy Professionals

Blog:Mobile Internet - How It Has Grown

AdMob just released its May 2010 Metrics report. One of the significant shifts in consumer mobile behavior identifed by Forrester in the past two years has been the increase in use of the...

For eBusiness & Channel Strategy Professionals

Blog:Who Is That Crazy Lady In Macy's? (A Mobile Augmented Reality Story)

It's me. I was in Macy's last Saturday morning checking out the augmented reality (AR) app, "Believe Magic." I got a lot of stares. At one point, I had a small audience as I danced about and...

For eBusiness & Channel Strategy Professionals

Report:Mobile eBusiness Key Performance Measurements

Benchmarks: The Mobile eBusiness Playbook

Like mobile measurement, mobile benchmarking is still in its infancy. Hard-to-come-by benchmarks challenge eBusiness and channel strategy professionals to understand how their investment levels...

• Downloads: 616
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For eBusiness & Channel Strategy Professionals

Report:The Future Of Mobile eBusiness Is Context

Vision: The Mobile eBusiness Playbook

Consumers will adopt and use convenient services and products. In mobile, this translates to services that offer immediacy and simplicity through a highly contextual experience. The ability to...

• Downloads: 1645

For eBusiness & Channel Strategy Professionals

Report:Mobile Is Not Just Another Channel

How eBusiness Executives Can Create Unique Offerings For Portable Devices

eBusiness professionals often start mobile initiatives by thinking, "How do I scale down my PC-based web experience and leverage my existing infrastructure?" This approach is pragmatic in that it is...

• Downloads: 1842

For Application Development & Delivery Professionals

Report:The Future Of Mobile Application Development

Vision: The Mobile App Development Playbook

With more than 1 billion smartphones worldwide, and tablets numbering in the hundreds of millions, the scope of the mobile revolution rivals that of the move from monolithic systems to client/server...

• Downloads: 1509
• Comments: 1
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For eBusiness & Channel Strategy Professionals

Report:Creating A Mobile Services Product Road Map

A Framework For Prioritizing Proposed Mobile Services Offerings

"How do I prioritize the buildout of our mobile services?" is a question we hear often from clients. Forrester offers a mobile services prioritization framework to help companies develop a short-,...

• Downloads: 1094

For eBusiness & Channel Strategy Professionals

Report:Making The Case For The Mobile Internet

The mobile Internet has changed completely over the past few years. It has transformed from a lightly visited and marginally useful novelty to a quickly growing medium that business would be foolish...

• Downloads: 1087

For eBusiness & Channel Strategy Professionals

Blog:Augmented Reality - Using Games As A Marketing Tool To Drive Traffic To Your Physical Locations

This is my last, "I saw this cool thing in mobile today" blog for the week. Check out this video.  The video is called "Field Trip" and shows off some of the features of Google's Field Trip...

For eBusiness & Channel Strategy Professionals

Blog:Google Acquires Waze: What It Means

Maps are only growing in importance as they become the primary portal on mobile phones for a growing list of information and services. As Apple showed us last year, it's critical to own maps -...

For eBusiness & Channel Strategy Professionals

Blog:Shopkick - New Mobile Service To Drive Legitimate Foot Traffic

I attended the unveiling of shopkick's new location-based technology at the Best Buy around the corner from my office today. Here are the highlights: Downloadable application for the iPhone at...

For eBusiness & Channel Strategy Professionals

Blog:2D Bar Codes Are Everywhere, But Are They Having An Impact?

2D bar codes  are on buses, in newspapers and magazines, storefronts, product packaging, store shelves, bus stops, mailings from political candidates, and subways. Retail stores like Best Buy,...

For Marketing Leadership Professionals

Report:Digital Marketing: The Future Of Mobile Is Context

Mobile Transforms How Interactive Marketers Engage With Customers

Consumers will adopt and use convenient services and products. On mobile phones, this means services that offer immediacy and simplicity through a highly contextual experience. Context — the...

• Downloads: 1405