Forrester

For Application Development & Delivery Professionals

Report:Understand The Requirements Of The Customer Life Cycle For Applications And Data

Take A Strategic Approach To These Requirements For Greater Impact

The old concept of the marketing funnel has become passé, requiring firms to make a dramatic shift to focus on the full customer life cycle and customer relationship. To help enable the...

• Downloads: 390

For Application Development & Delivery Professionals

Report:Application Delivery Professionals Must Implement The Customer Experience Strategy

Which Customer Experience Strategy Is Right For Your Firm?

Do you know your firm's customer experience strategy? Application development and delivery professionals must clearly understand customer experience strategy to be able to deliver the right software...

• Downloads: 195
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For Application Development & Delivery Professionals

Report:Update Your Application Development Sourcing Strategy To Drive Innovation And Differentiation

In 2009, the technology industry entered a new cycle of technology innovation and growth, powering a multiyear period of technology investment predicted to last through 2016: the business technology...

• Downloads: 828

For Application Development & Delivery Professionals

Report:The Forrester Wave™: Data Virtualization, Q1 2012

Informatica, IBM, Composite Software, And Denodo Technologies Lead, With SAP, Microsoft, Oracle, Stone Bond, And Red Hat Close Behind

In Forrester's 53-criteria evaluation of data virtualization — also known as information-as-a-service (IaaS) — vendors, we found that Informatica, IBM, Composite Software, and Denodo...

• Downloads: 1653

For Application Development & Delivery Professionals

Report:Make Software Delivery More Responsive To The Business

Executive Overview: The Agile And Lean Playbook

Most firms are experiencing rapid and fundamental change in both business and technology. How do you cope? You must transform your software delivery approach — minor tweaks to traditional...

• Downloads: 862
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For Application Development & Delivery Professionals

Report:Application Delivery Must Enter The Age Of The Customer

A Roundtable Discussion With Forrester Analysts

Customers have more power today than ever before. They have tremendous influence and reach through social media, more options and choices for whom to buy from, and high expectations about how they...

• Downloads: 495