Forrester's data services provide deep insights into how technology impacts your customers’ attitudes, behaviors, and expectations in a rapidly changing world.
A Complete View Of Your Customer
To ensure a comprehensive understanding of your prospective customers, our data is globally-consistent and sourced from multiple methodologies.
Data + Insights = WIM (What It Means)
Forrester's data advisors, scientists, and industry experts work as an extension of your team, delivering personalized insights and WIM for your key initiatives.
Actionable Frameworks To Drive Decisions
We apply Forrester's proprietary mobile, social, and digital frameworks to your target profile and advise you on how to engage more effectively with customers.
Connect With The Right Data For Your Business
- Consumer Technographics®: Quantitative, qualitative, and behavioral insights into consumer adoption of digital devices, channels, and services worldwide.
- ForecastView: Objective, detailed market forecasts with consumer demand-side data and supply-side metrics for benchmarking, strategic planning, and growing your market.
- Business Technographics®: Deep, survey-based data on tech buyers' interest in and adoption of emerging technologies. Understand how businesses budget for, purchase, and use technology.
- Custom data services are tailored to your specific requirements by our experts, based on Forrester’s proprietary global data and select primary research.
What Our Clients Say
"I have relied on Technographics insights to analyze technology adoption trends, target digital consumer profiles, and complement our existing tracking surveys. Technographics helped my company save time validating critical business scenarios."
Allison Jones, Head of Operations – Consumer Marketing, British Telecom
Watch Jill Chiara, vice president, data services, describe how Forrester's data-driven insights can help you understand your changing customer. (1:41)