Consumer Technology Adoption Study Omnibus

Forrester's Consumer Technology Adoption Study - Omnibus give you the opportunity to ask proprietary questions of consumers to find out what they are thinking. You may also purchase Custom Omnibus Survey Analysis, in which a Forrester analyst summarizes and analyzes the results of the questions you've asked.

Forrester helps you draft meaningful, action-oriented questions, conducts the survey, and delivers an analysis of the results. The questions and results remain your intellectual property. The outcome? You receive custom data at a much lower cost than that of full-scale primary research.

Each quarter, Forrester's Consumer Omnibus Survey provides you with the opportunity to ask proprietary questions to a sample of 5,000 US respondents. In the mail Omnibus, Forrester appends the responses to the full Technology Adoption Study Benchmark Survey, which includes topics ranging from mobile phone ownership to online financial and retail behaviors. In the online Omnibus, we sponsor a series of questions about basic technology behaviors that we append to your data.

Contact Ryan McPadden at rmcpadden@forrester.com for more information.