Speaker Biography

Dave Frankland

Vice President, Research Director

Sessions Featuring This Speaker

Forrester's Marketing Leadership Forum 2012

04/18/2012

  • 11:10 AM - 11:40 AM

    Transforming Customer Knowledge Into Business Value

    More than ever, in the age of the customer, marketers seek relevant, timely, and valuable customer interactions. But in this era, relevance, timeliness, and value take on new meaning. Big data, bigger analytics, and customer empowerment change the dynamics of contextual relevance. In this session, Dave will address:

    • How the nature of customer interactions has changed forever.
    • The role of customer knowledge in driving contextual relevance.
    • What companies must do to compete and win in this new environment.

  • 12:10 PM - 12:15 PM

    Closing Remarks

Research Focus

Dave serves Customer Insights (CI) Professionals. He leads a research team that focuses on helping companies better leverage customer knowledge to improve marketing performance and business strategy. Dave's team delves deeply into the dynamics of CI and specializes in areas such as CI technology and services, web intelligence, social intelligence, marketing and customer analytics, measurement and attribution, and customer loyalty.

Dave has written about CI and marketing service providers, as well as the organizational and business impact of CI. In addition to his research, Dave posts his thoughts and opinions on Twitter (@dfrankland) and on his blog (http://blogs.forrester.com/dave_frankland).

Previous Work Experience

Prior to joining Forrester, Dave was vice president of corporate communications at DoubleClick, where he managed internal and external communications. While at DoubleClick, he managed enterprise communications, as well as for the company's digital marketing, email marketing, Abacus, and enterprise marketing solutions business units. Prior to DoubleClick, Dave was a director at strategic communications consultancy Niehaus Ryan Wong. Dave began his career working in Hill & Knowlton's London and New York offices.

Education

Dave holds a B.A. from the National University of Ireland, Galway, a master's in peace studies from Trinity College, Dublin, and a master's in public relations from the University of Stirling, Scotland.