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Dave Frankland

Vice President, Research Director serving Customer Insights PROFESSIONALS

Dave serves Customer Insights (CI) Professionals. He leads a research team that focuses on helping companies better leverage customer knowledge to improve marketing performance and business strategy. Dave's team delves deeply into the dynamics of CI and specializes in areas such as CI technology and services, web intelligence, social intelligence, marketing and customer analytics, measurement and attribution, and customer loyalty.

Dave has written about CI and marketing service providers, as well as the organizational and business impact of CI. In addition to his research, Dave posts his thoughts and opinions on Twitter (@dfrankland) and on his blog (http://blogs.forrester.com/dave_frankland).

Previous Work Experience

Prior to joining Forrester, Dave was vice president of corporate communications at DoubleClick, where he managed internal and external communications. While at DoubleClick, he managed enterprise communications, as well as for the company's digital marketing, email marketing, Abacus, and enterprise marketing solutions business units. Prior to DoubleClick, Dave was a director at strategic communications consultancy Niehaus Ryan Wong. Dave began his career working in Hill & Knowlton's London and New York offices.


Education

Dave holds a B.A. from the National University of Ireland, Galway, a master's in peace studies from Trinity College, Dublin, and a master's in public relations from the University of Stirling, Scotland.

Research Coverage:

Accenture, Advertising Agencies, Customer Analytics, Customer Intelligence Strategy and Process, Database Marketing, Database Marketing Service Providers, Direct Marketing, Loyalty Marketing

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24 results in Everything

  • Consumer Electronics & Technology
  • Past 6 months

  • For Marketing Leadership Professionals

    Report:Emerging Touchpoints Require A Marketing Mind Shift

    Vision: The Emerging Touchpoints For Marketing Playbook

    Anthony MullenFebruary 19, 2013

    Emerging technologies — from smart objects and wearables to behind-the-scenes taxonomy tools — radically change how your customers think, act, and relate to others. Marketers who try to...

    • Downloads: 414
    • Rating:

  • For Marketing Leadership Professionals

    Report:Forrester Research World Tablet Adoption Forecast, 2012 To 2017 (Global)

    ForecastView Spreadsheet

    Michael O'GradyJanuary 16, 2013

    Global sales and installed base for tablet devices in 53 countries. Breaks out installed base of consumer- and business-owned tablets by country and new and replacement tablet sales. Also...

    • Downloads: 1

  • For Marketing Leadership Professionals

    Report:Forrester Research Search Engine Marketing Forecast, 2013 To 2018 (Western Europe)

    ForecastView Spreadsheet

    Susan HuynhMay 22, 2013

    Spending on paid search and search engine optimization (SEO) for each of the 17 Western European countries. Segments paid search spending by 11 different verticals. Includes historical...

    • For eBusiness & Channel Strategy Professionals

      Charts & Figures:Tailor Mobile Offerings To Device-Specific Attributes And Use Cases

      Julie A. AskMay 24, 2013

    • For CIO Professionals

      Report:US Tech Market Outlook For 2013 And 2014: Better Times Ahead

      We Forecast 6% ICT Spending Growth For Both Years

      Andrew BartelsApril 25, 2013

      US CIOs remain torn between their need to invest in new mobile, cloud, and smart technologies and their fear of encountering economic doldrums (or worse). Over the past two and a half years, these...

      • Downloads: 253

    • For eBusiness & Channel Strategy Professionals

      Report:Getting Mobile Right With Mobility POST

      A Methodical Approach To Building Your Mobile Phone, Tablet, And Wearables Strategies

      Julie A. AskMay 24, 2013

      Back in 2009, Forrester created the first version of mobile POST — a methodology to help our clients create mobile strategies that align well with the mobile sophistication of their customer...

      • For Marketing Leadership Professionals

        Report:Forrester Research Tablet And eReader Forecast, 2012 To 2017 (US)

        ForecastView Spreadsheet

        Michael O'GradyJanuary 30, 2013

        Sales and installed base for tablet and eReader devices as well as book market spending. Breaks out installed base of consumer- and business-owned tablets and new and replacement tablet sales. Also...

        • Downloads: 4

      • For Marketing Leadership Professionals

        Report:The State Of Consumers And Technology: Benchmark 2012, US

        North American Consumer Technographics®

        Gina SverdlovDecember 19, 2012

        This report is a graphical analysis of Forrester's North American Technographics® Online Benchmark Survey (Part 1), Q2 2012 (US, Canada). It provides a generational overview of US consumers'...

        • Downloads: 318
        • Comments: 3

      • For Marketing Leadership Professionals

        Report:Forrester Research World eReader And eBook Forecast, 2012 To 2017 (Global)

        ForecastView Spreadsheet

        Michael O'GradyJanuary 16, 2013

        Global sales and installed base of eReader devices in 53 countries. Also includes total book (physical and digital) and eBook spending for each country. Includes historical data back to 2010 plus a...

        • Downloads: 1

      • For Customer Experience Professionals

        Report:Customer Experience In The Post-PC Era

        Tony CostaApril 12, 2013

        The rapid consumer adoption of mobile devices, new interfaces, and the changing behaviors they encourage have fundamentally changed how customers engage with companies. Gone are the days when...

        • Downloads: 498
        • Rating:

      • For Marketing Leadership Professionals

        Report:US Young Professionals: A Demographic Overview

        North American Technographics®

        Reineke ReitsmaNovember 26, 2012

        In this demographic overview, we take a look at US young professionals — an ambitious group that seems to embody the "work hard, play hard" lifestyle. Forrester defines young professionals as...

        • Downloads: 65

      • For Marketing Leadership Professionals

        Report:Fitness Wearables — Many Products, Few Customers

        Product Strategists Must Broaden Wearables' Appeal Beyond Fitness

        Sarah Rotman EppsJanuary 28, 2013

        Wearable devices are part of the next wave of growth and innovation in personal computing, a phenomenon we call "smart body, smart world." Wearables could target any use case, from gaming to...

        • Downloads: 271
        • Comments: 1

      • For Marketing Leadership Professionals

        Report:The State Of Consumers And Technology: Benchmark 2012, Europe

        European Consumer Technographics®

        Gina SverdlovApril 08, 2013

        This report is a graphical analysis of Forrester's European Technographics Online Benchmark Survey, Q3 2012. It provides an overview of European consumers' Internet and consumer technology behaviors....

        • Downloads: 43

      • For Marketing Leadership Professionals

        Report:Forrester Research Connected Devices Forecast, 2012 To 2017 (US)

        ForecastView Spreadsheet

        Jitender MiglaniDecember 31, 2012

        Adoption and ownership of game console devices, Blu-ray Disc players, and HDTVs among US households. Includes unit sales and installed base of: 1) game consoles (PS3, Xbox 360, Wii, etc.) by...

        • Downloads: 6

      • For Marketing Leadership Professionals

        Report:US Online Hispanics: A Demographic Overview

        North American Technographics®

        Reineke ReitsmaFebruary 26, 2013

        This demographic overview highlights the unique behaviors and attitudes that characterize US online Hispanics compared with their non-Hispanic peers. US online Hispanics lead the way in mobile device...

        • Downloads: 65

      • For Marketing Leadership Professionals

        Report:Understanding The Changing Needs Of Online Consumers In Asia Pacific, 2012

        Asia Pacific Technographics®

        Reineke ReitsmaMarch 13, 2013

        For the past seven years, Forrester has been tracking consumers' online and offline behavior in Asia Pacific. As in recent years, this dedicated report helps companies understand the online and...

        • Downloads: 33

      • For CIO Professionals

        Report:Defining The Boundary Between Business Tech Buying And Consumer Tech Buying

        Understanding Who Chooses And Who Pays For Devices That Span Business And Personal Tasks

        Andrew BartelsDecember 13, 2012

        The spreading bring-your-own-device (BYOD) phenomenon has created a more complex landscape of tech buying. But traditional divisions between consumer tech purchases and business tech purchases still...

        • Downloads: 180

      • For eBusiness & Channel Strategy Professionals

        Report:Forrester Research Online Retail Forecast, 2012 To 2017 (US)

        ForecastView Spreadsheet

        Vikram SehgalFebruary 01, 2013

        Online retail spending by 30 retail categories such as PCs, apparel, housewares, consumer electronics, and baby products. Includes metrics, by category, such as online buyers, average spending per...

        • Downloads: 12

      • For Marketing Leadership Professionals

        Report:Digital Health Management Needs A Makeover To Broaden Its Consumer Appeal

        Forrester Technographics Digital Consumer Community Report

        Lindsey ColellaDecember 17, 2012

        Tracking and managing personal health information — with technology or without — is not a mainstream consumer activity today. There are multiple reasons for this: Consumers lack...

        • Downloads: 7

      • For Marketing Leadership Professionals

        Report:Forrester Research Interactive Marketing Forecast By Industry, 2012 To 2017 (US)

        ForecastView Spreadsheet

        Niki ScevakDecember 05, 2012

        Company spending on interactive marketing spending segmented by industries. Each industry's spending is further broken into the various components of interactive marketing: display, paid search, SEO,...

        • Downloads: 8

      • For Marketing Leadership Professionals

        Report:The State Of Consumers And Technology: Benchmark 2012, China

        Asia Pacific Consumer Technographics®

        Samantha Yanling JaddouMay 02, 2013

        This report provides an overview of metropolitan Chinese online consumers' behaviors and technology attitudes. In general, metropolitan Chinese consumers are enthusiastic mobile owners and social...

        • Downloads: 21

      • For Customer Insights Professionals

        Report:Forrester Research Online Access Forecast — Broadband, 2012 To 2017 (EU-7)

        ForecastView Spreadsheet

        Jeff WrayApril 22, 2013

        Online households and broadband households by access platform (DSL, cable, and fiber) for the EU-7 countries of France, Germany, Italy, the Netherlands, Spain, Sweden, and the UK. Includes...

        • For Marketing Leadership Professionals

          Report:"Smart Body, Smart World" For Marketers

          Sensor Devices Disrupt Marketing Practices

          Sarah Rotman EppsMarch 26, 2013

          Your customers are becoming even more connected. Sensor-laden devices on our bodies, in our homes, in our cars, and virtually everywhere else are creating new opportunities and demands for marketers....

          • Downloads: 259
          • Rating:

        • For Marketing Leadership Professionals

          Report:Forrester Research Tablet And eReader Forecast, 2012 To 2017 (Western Europe)

          ForecastView Spreadsheet

          Michael O'GradyFebruary 08, 2013

          Sales and installed base for tablet and eReader devices as well as book market spending for 16 Western European countries. Breaks out installed base of consumer- and business-owned tablets by country...

          • Downloads: 3

        • For Customer Experience Professionals

          Report:The Customer Experience Index, 2013

          Benchmarks: The Customer Experience Management Playbook

          Megan BurnsJanuary 15, 2013

          How good is the customer experience at your company — as rated by your own recent customers? This report answers that question by providing benchmarks of the quality of customer experience for...

          • Downloads: 1311
          • Comments: 7
          • Rating:
         
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