Forrester's Technology Sales Enablement Forum 2012
David B. Irwin joined Allant in 2004 and leads Allant’s CMO Office functions, including marketing practices and the supporting client engagement teams that assess client business needs, define client marketing solutions, and drive client marketing strategies, programs, and performance. Mr. Irwin leads the development and execution of Allant’s own growth strategies, as well as revenue management, sales and marketing, and analyst relations functions.
During his career, Mr. Irwin has led the advancement of solutions and supporting client engagement models for multiple organizations that connect client business objectives and financial goals to solutions that drive measureable business outcomes consistently over time. Prior to joining Allant, Mr. Irwin held the position of Leader, Corporate Strategy for Acxiom’s Services Division, and he held various sales and marketing leadership positions at Acxiom and May & Speh during the previous nine years. Mr. Irwin has more than 20 years of experience in the direct/database marketing field.
Mr. Irwin holds a bachelor’s degree from Bucknell University as well as an M.B.A. from Loyola University (Chicago) with concentrations in management information systems and marketing. He is also a published author and an industry and analyst reference on subjects such as customer relationship management (CRM), sales effectiveness, and strategic best practices for marketing/CRM.