Research Focus

David serves Infrastructure & Operations Professionals, primarily focusing on client management, client operating systems and hardware, client virtualization, and related IT operations areas. What makes David unique is his deep experience not just in the client management space but also directly with related operational disciplines and tools, such as information technology infrastructure library (ITIL) service desk, cloud computing, software-as-a-service (SaaS), and driving vendor strategy. His research helps IT leaders define effective strategies, perform critical vendor evaluations, and get organized for execution.

Previous Work Experience

David is a former software executive with 15 years of industry experience focused on client management and related operational processes and tools. He has taken new products from zero to $100 million in revenues; he has also managed mature product lines and portfolios through all parts of the value chain — from vision, through execution and marketing, to successful selling. More importantly, David has worked directly with dozens of global organizations to understand how they function and how they use technologies most effectively.

Prior to Forrester, David was the VP of global marketing for Matrix42, a client management company based in Frankfurt, Germany; there, he worked with organizations to understand and develop solutions for their desktop transformation initiatives and coached sales teams to position and sell them effectively. In addition, David led product management and strategy for BMC Software's configuration automation for clients, cloud life-cycle management, and data center automation product lines. He also spent five years at Altiris/Symantec leading product management and marketing for the service desk and IT asset management product lines.