Chairman & CEO
Forrester's Marketing Leadership Forum 2012
David Williams is Chairman and Chief Executive Officer of Merkle. He acquired Merkle in 1988 and became its 24th employee. Today, Merkle has more than 1,500 employees in locations throughout the US and is the nation's largest and fastest-growing independent customer relationship marketing (CRM) agency.
Mr. Williams oversees the creation and delivery of quantitative information-based integrated customer marketing solutions for nationally recognized clients, including Geico, DirecTV, P&G, Capital One, Microsoft, Disney, Nike, Dell, Sanofi Aventis, Samsung, and American Cancer Society.
Under Mr. Williams' leadership, Merkle has sustained 25% annual growth over the past 20 years and was recognized as a market leader by Forrester Research in 2003, 2006, and 2007. Advertising Age ranked Merkle as the 15th-largest marketing services agency in the US and the seventh-largest marketing services agency specializing in direct marketing. Mr. Williams was recognized by Winning Workplaces and Fortune Magazine as one of America's Best Bosses of 2006, and he was the 2007 Maryland Ernst & Young Entrepreneur of the Year.
Mr. Williams currently serves on the Board of Directors of the Direct Marketing Association and is a member of the Executive Committee. He also serves on the board at Howard County General Hospital. He is a frequent speaker at industry events and has written numerous articles and white papers about topics such as customer relationship marketing, database marketing and analytics, digital media, and marketing technology.
Mr. Williams began his career at Butcher & Singer, a Philadelphia-based investment bank; he holds a bachelor of science in business administration from Shippensburg University in Pennsylvania.