About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

David serves Infrastructure & Operations Professionals, primarily focusing on client management, client operating systems and hardware, client virtualization, and related IT operations areas. What makes David unique is his deep experience not just in the client management space but also directly with related operational disciplines and tools, such as information technology infrastructure library (ITIL) service desk, cloud computing, software-as-a-service (SaaS), and driving vendor strategy. His research helps IT leaders define effective strategies, perform critical vendor evaluations, and get organized for execution.
David is a former software executive with 15 years of industry experience focused on client management and related operational processes and tools. He has taken new products from zero to $100 million in revenues; he has also managed mature product lines and portfolios through all parts of the value chain — from vision, through execution and marketing, to successful selling. More importantly, David has worked directly with dozens of global organizations to understand how they function and how they use technologies most effectively.
Prior to Forrester, David was the VP of global marketing for Matrix42, a client management company based in Frankfurt, Germany; there, he worked with organizations to understand and develop solutions for their desktop transformation initiatives and coached sales teams to position and sell them effectively. In addition, David led product management and strategy for BMC Software's configuration automation for clients, cloud life-cycle management, and data center automation product lines. He also spent five years at Altiris/Symantec leading product management and marketing for the service desk and IT asset management product lines.
A Pragmatic Approach To Achieve Both Freedom And Security
In 2012, as an I&O workforce computing professional, you will be faced with more people using their own computer for work than ever before. Many highly influential employees are already doing so, and...

Symantec And CA Technologies Lead, With LANDesk Software, IBM, And Microsoft Close Behind
In Forrester's 62-criteria evaluation of client management suite vendors, we identified the 10 significant solution providers in this category — BMC Software, CA, Dell, Hewlett-Packard, IBM,...

I&O Leaders Must Recognize That Virtual Desktops Require Hybrid Skills And Tools
Client virtualization does not replace physical clients as many seem to think. You still need a physical client device, creating a complex hybrid environment of both physical and virtual components,...
An Empowered, Laissez -Faire Approach Will Forestall Insurrection
Mac users are drinking furniture polish in back hallways, getting their fix from fellow bootleggers who have blazed the trails around IT's prohibition. End user computing professionals steeped in two...
Burdened With Consumerization Pressures, I&O Turns To Client Virtualization To Deliver Flexible Workforce Computing
Over the past decade, seemingly every new year promised to be the year for client virtualization. But the market never exploded the way vendors and media predicted. Instead, I&O professionals viewed...

Balance Security And Efficiency With Responsible Empowerment
IT infrastructure and operations (I&O) leaders spend nearly 25% of their IT hardware budget on workforce computing hardware. However, Forrester finds that these priorities and budgets favor security...

When considering hosted virtual desktops (also known as virtual desktop infrastructure, or VDI) as an alternative or in addition to physical PCs, it's difficult to find reliable information about the...
An Evolutionary But Not Revolutionary Release
In the first half of 2012, PC shipments have dropped year-over-year as many consumers and employees find the object of their desire to be a tablet or a Mac. In addition, with virtual desktops on the...

Apple Mac Shops Share Their Secrets For Success
Chances are that you have employees using Apple Macs at your firm today, and they're doing this without the support and guidance of the infrastructure and operations (I&O) organization. IT...
What The HP Personal Systems Group Announcement Means For I&O Leaders
When HP announced on August 18 that it was planning to carve off a $40 billion hardware manufacturing division, I&O leaders the world over paused to reflect and take it in. Their next thought was...
Strategic Plan: The Workforce Enablement Playbook
Forrester's survey data shows that 50% of firms say investing in systems to improve engagement with customers and partners is a high or critical priority. And few areas of technology are as...

But Workers Should Have The Freedom To Use Windows 8 Devices
Windows 8 is the boldest release of the OS since Windows 95. Microsoft chose to discard the Start button in favor of a new look designed to tie together the PC, tablet, and, smartphone experience....
Executive Overview: The Workforce Enablement Playbook
BYOD. BYOPC. Consumerization. These are the words that send shivers down the spines of infrastructure and operations (I&O) professionals responsible for "end user computing" in their companies....
Landscape: The Workforce Enablement Playbook
2012 brought a tectonic shift in worker technology requirements. Many more employees now purchase their own devices, bring them to work, and use them to conduct personal and professional activities...
Vision: The Workforce Enablement Playbook
This report outlines the vision of Forrester's solution for infrastructure and operations (I&O) executives responsible for "end user computing" — the delivery and support of technology and...