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Description
L2RM is a significant business transformation that tech marketing execs are undertaking while their teams are adapting to extraordinary change in their markets. A few years back, neurologists gave us some good insight into why people resist change. Change stimulates the brain's "fear circuitry" in the amygdala — one of the oldest parts of the mammalian brain. Marketing change leaders: That's what you're up against. The concurrent assimilation of new lead-to-revenue tactics, processes, and automation is stressing B2B marketers. The transformation is necessary, and the stress unavoidable. But the organizational stress levels will put many L2RM initiatives at risk, if change is not properly managed. This webinar outline the three faces of change and delivers pragmatic tips to manage through it.
Agenda:
- Scoping And Sizing Your Change Management Challenge
- Developing The Change Management Plan
- Managing Resistance
- Communicating Effectively
- Putting It All Together: Five Tips For Success
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