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This is the Processes report in The B2B eCommerce Playbook.

For eBusiness & Channel Strategy Professionals

Best Practices Case Study: B2B Ratings And Reviews

December 12, 2012

By Andy Hoar with Patti Freeman Evans, Carrie Johnson, Douglas Roberge

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Why Read This Report

As B2B organizations embark on an eCommerce path, there are many features, functions, and interfaces from which to choose to maximize their business opportunity. Separating the wheat from the chaff and properly implementing those chosen will involve focusing on some core enabling features. This report shows how to use best practices to determine if a particular feature is appropriate for your company and, if so, how to implement it successfully. We've used customer ratings and reviews as a case study to illustrate the process. This report is an update to "Deciding To Implement B2B Ratings And Reviews" originally published on October 20, 2011.
Tags: B2B eCommerce, Customer Experience Management, eCommerce, Marketing & Strategy, Multichannel Customer Experience, Ratings & Reviews, User-Generated Content, Voice Of The Customer, Web 2.0
US $ 499
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TABLE OF CONTENTS

  • B2B eCommerce Borrows From B2C Yet Can't Stop There
  • Use A Scoring System To Make Your Implementation "Go/No Go" Decision
  • Get Your Initial Objectives Right And Execute On The Details

  • RECOMMENDATIONS

    Pay Close Attention To The Customer's Voice
  • Supplemental Material
  • Related Research Documents
 
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